Jay Birdie 🇺🇸

ICE agent who shot Renee Nicole Good in Minneapolis is ‘committed’ Christian, ‘tremendous’ father and husband, family says trib.al/51RG7fe

@PhilMcCrackin44 Generating money has 0 to do with it. It’s about producing a superior entertainment product that is easier to follow & more compelling to watch. If a restaurant makes the best food IDC if it’s profitable. I want the meal. IDC if my fave team is profitable I want them to win.

Last week in OKC, we brought it to life. Backed from day one. Now we build. #PlantTheFlag

Can we agree that if @livgolf_league continues as usual, with some light tweaks, we are never, ever listening to CGM reporting when it comes to ANYTHING related to #LIVGolf again? Their credibility has to be gone forever on the topic, right? The ultimate ♟️move would be to plant info to make the media look even worse than they’ve looked to date when it turns out false. That IS something I would do - use people’s biases against them. Like what the media did with BLM. 💯 Not saying that’s the case. But not not saying that’s the case. 😂 Something has smelled about this 💩

#LIVGolf is forming a strategic board and appointing two leaders that will help the league transition into a "diversified, multi-partner investment model". Together, Jon Zinman and Gene Davis bring nearly 50 years of experience. They specialize in guiding large companies through transitory periods, attracting outside investment, and positioning them for long-term financial success. Gene Davis says of LIV Golf: "The executive leadership team, along with Jon and I, see a clear opportunity to help the league formalize it's structure, attract and secure long-term capital, and position the business for growth while continuing to promote the game across the world." The season thus far has been a rollercoaster, with some of the best moments in LIV's history, but also some moments of extraordinary uncertainty. With PIF only committing to funding the league for the remainder of the 2026 season, there have been understandable questions regarding the sustainability of the model. These questions became more prevalent with the rescheduling of the New Orleans event. The new board and existing leadership will have some difficult conversations and challenging decisions to make, but the season thus far has also provided some real momentum that they can build on. Elvis Smylie winning his first ever event, Anthony Kim completing the comeback, and record crowds in both Adelaide and South Africa. These moments present opportunities from a business standpoint. These are the things they can sell to potential investors, and these are the things that provide an increasingly clear path to profitability. Adding to that, in late May the league will head to Korea where they anticipate finalizing several new sponsorship deals and are expecting near sell out crowds. All of the conversations I've had with both staff and players of LIV Golf seem in stark contrast to the discourse in the media. They realize the challenges and understand that changes are coming, but are ready and willing to do everything they can to make things work. They've all already had the opportunity to leave the league and have opted not to do so. Of course, they are inclined to say and believe these things, but given everything that's been going on it would be just as easy for them to project doubt and uncertainty. Both the new strategic board and existing leadership are going to have their hands full for the rest of the year. They'll have to quickly address not only structural issues at the league level (reducing expenditure, seeking outside investment, scheduling concerns) but also ongoing operational challenges (communication - big one, marketing, and player contracts). The two new appointees are uniquely qualified to address a lot of these concerns and attract long-term partners as the league remains on track for it's second straight season of triple digit revenue growth. But make no mistake about it, these are some "make some cuts" and "make it make sense for investors" type guys. Not little tweaks or alterations, but big expenditure cuts and structural changes. The CEO, Scott O'Neil has received a lot of blowback from existing LIV Golf fans and many feel that in some ways the league has taken a step back. While he didn't come in with a ton of knowledge of the golf world, and that was felt early on, he does bring extensive experience in the business and investment world, and this might be the point in his LIV Golf journey where that comes in handy. As a fan of the league, I hope that proves to be the case. A lot will be learned over the coming months about the direction they are taking LIV, what changes they've got in store, and what cuts need to be made to make things work.

Last week in OKC, we brought it to life. Backed from day one. Now we build. #PlantTheFlag

Hey @GovStitt I sent u a dm on @instagram a couple days ago about helpin the victims of the tornadoes that hurt our people in Oklahoma. Maybe we can do a golf event or something @CollectiveOKC which my wife owns & built 2 raise money to rebuild🤝 BOOMER SOONER 1% BETTER

. @wdsu says the LIV Golf event planned for New Orleans in June is likely to be postponed. "Sources tell WDSU the state of Louisiana is postponing the event until LIV can restructure financially and find additional sources of funding." wdsu.com/article/new-or…

Re-writing this for Josh to take out his obvious PGA Tour bias: Bogus propaganda outlet @wdsu outrageously spins non-story on thriving organization LIV Golf wisely mulling over planned stop in hedonistic city heavily tainted by historical association with the French.

🚨❌⛳️ JUST IN — Sources tell @NOLAnews that LIV Golf officials have notified the state of Louisiana that it intends to “pivot” from its scheduled 72-hole event slated for June to a smaller “exposition-style” tournament this fall, instead, with an official announcement coming Tuesday. What do you make of this?