JD

ONE FREE CALL = 500,000 views Derek was unsure where his focus should be for months, leading to a lack of uploads. After one call, I identified the content that he should invest his time into, how to package them and how to tell a story through his videos.

@MarioJoos Love that you're highlighting this recently

Let’s do a comprehensive breakdown of a typical post about this “inauthentic” content “issue" on YouTube. Yesterday, I found this post complaining and not really understanding the difference between scaling practices and crossing the line in terms of what counts as inauthentic content. The OP (original poster) complains that people like Preston, who has over 30 million subscribers, are allowed to have thumbnails that look alike, ideas that are alike, and compilation videos that group multiple of his own videos together. In the meantime, the same OP says that smaller creators with original editing, animations, production, and unique workflows are getting flagged for inauthentic content. Here’s what’s actually going on. OP is completely unaware, as per usual, of the actual problem here. What Preston is doing is using HIS OWN IP and repurposing this IP to cater to different audience needs. A compilation is better for when you just want to put something on in the background while cooking, repurposed shorts are better for quick consumption, and about the “similar ideas,” well, he’s pointing at Preston reusing similar expressions in his thumbnails. What most of these “small creators” are doing isn’t repurposing their own IP. They’re simply taking another person’s footage (such as IShowSpeed, television shows, etc.), recutting it and adding some subtitles to it. Sometimes they’ll add non-transformative voiceovers, thinking that this suddenly puts their content under fair use. Here’s a lesson. Fair use doesn’t just look at the effort you put into something. Minimal edits, content that acts as a replacement for the original, and straight reposts do not fall under this legal framework. What matters is the amount of footage you use and the substantiality of it. The question that these “creators” need to ask is the following: would people watch your version instead of the original? Would your work damage potential licensing opportunities for the original creator? But let’s not stop there, because I’m tired of these people tagging YouTube, other creators, and simply wasting time that should go toward genuine mistakes on YouTube’s end. In OP’s post, he complains about YouTube’s inconsistent enforcement, claiming that big creators are protected and smaller creators aren’t. That’s straight-up selection bias. You’re looking at a subgroup of small creators while there are plenty of 1M+ subscriber channels getting hit by the same rules. So what are the rules? (As the OP doesn’t seem too sure about them anymore.) Simple, create your own IP that doesn’t rely heavily on the IP of others who spend time, money, and effort creating their content. If YouTube were to continue rewarding unoriginal work, it wouldn’t just be demotivating for genuine creators to keep creating content, it would genuinely hurt their ability to do so, as other people would be generating money at the expense of their own effort. P.S. Stop tagging me with your channels. I’m not YouTube support, and I’m very much on the side of YouTube on this one, with a few exceptions where the demonetization was an actual mistake.

Pretty crazy that Mark Wahlberg's new YouTube channel uses the 1of10 thumbnail generator 😯

@raqisright @plugging "Pay me $4k to manage your socials" - shadowbanned person

@plugging This was last year, i’ve been Shadowbanned on TikTok since my account got deleted, you can look at my views on insta lol

When a billionaire’s daughter says you’re “out of budget” Girl, pls

Another one to add to the list

Packaging is everything. We took the composition from an EDC thumbnail that was performing well... bold text, creator surrounded by products. And we already had validation that a similar style CRUSHED on her channel before (19x outlier, 2M views). So we combined both and packaged this video the same way. The result? 663K views. 2.3x outlier. 8 days.

Thumbnail breakdown tomorrow

See a high-interest topic: “How To Make Beautiful Websites.” Understand that this phrasing is saturated for the idea Do the opposite “Stop Making Ugly Websites.” This is called reverse ideation 📈

Higher highs for Derek here 📈

ONE FREE CALL = 500,000 views Derek was unsure where his focus should be for months, leading to a lack of uploads. After one call, I identified the content that he should invest his time into, how to package them and how to tell a story through his videos.

Icons we love to see

"Do it first, do it better, or do it bigger" The easiest option is to just do it first

Within just 2 weeks the video became his most popular video. If you want results like this, book a call here: calendly.com/d/cw68-vgz-kcp…

The bar keeps rising and I love it

@sethfowIer 👊

@JDstrategy absolutely

The one thing people forget about when it comes to ideating is taking the channel's audience into consideration. This post explains why it's important

@Richard_YTS 🫡

We helped one of our clients get 309,000 views and a 3.0x outlier with a single video. And the best part? We knew this was going to CRUSH before it even went live. You see, the packaging taps into two core triggers simultaneously. 1. Authority Structure: "I Tried 1000s of Shoes" immediately tells the viewer this person has done more research than they ever could. And the best part? You don't even need to trust Christina as a creator to click. You just need to believe the statement. That's what makes this format so powerful for reaching NEW viewers... the number builds the credibility for you. 2. Audience Dialed In: Christina's audience is a minimalist audience - and this is SUPER important. They actively want to own less. So "Here's the Only 6 You Actually Need" compared to THOUSANDS doesn't just simplify a decision... it speaks directly to the identity of her viewer. That's the life they're trying to build. And on top of that, it opens a curiosity loop. What ARE the 6? Even if you don't care about minimalism, you want to know the answer. And the word "Actually" is doing more heavy lifting than most people realise. It creates a gap between what the viewer currently believes and what this video promises to reveal. It implies that whatever shoes you THINK you need... you're probably wrong. But the thumbnail takes it a step further. Most fashion style videos use thumbnails that show close-up product shots, someone holding a pair of shoes to camera or maybe a lineup of shoes on a shelf. Whereas for Christina, the overhead perspective with multi-colored shoes is so visually different from what you typically see on YouTube that it acts as a natural pattern break in the feed. And that novelty is what stops the scroll. But it doesn't JUST stand out. It also clearly supports the title. You see someone who owns a LOT of shoes... which is EXACTLY the credibility the title is promising. Can you guess where we took inspiration for this thumbnail from? 👇

First video working together📈

@theGourav2024 Here is the link! skool.com/1of10

@JDstrategy Sir I want to join your Skool community. I want to grow on YouTube

1. Start posting videos that appeal to your current audience as well as a broader audience 2. Post videos in an order that ensures a strong viewer overlap 3. Increase output to capitalize on the momentum