JD

Recent win from the 1of10 team! This video is going crazy. Link in bio to work with us :)

We helped one of our clients get 309,000 views and a 3.0x outlier with a single video. And the best part? We knew this was going to CRUSH before it even went live. You see, the packaging taps into two core triggers simultaneously. 1. Authority Structure: "I Tried 1000s of Shoes" immediately tells the viewer this person has done more research than they ever could. And the best part? You don't even need to trust Christina as a creator to click. You just need to believe the statement. That's what makes this format so powerful for reaching NEW viewers... the number builds the credibility for you. 2. Audience Dialed In: Christina's audience is a minimalist audience - and this is SUPER important. They actively want to own less. So "Here's the Only 6 You Actually Need" compared to THOUSANDS doesn't just simplify a decision... it speaks directly to the identity of her viewer. That's the life they're trying to build. And on top of that, it opens a curiosity loop. What ARE the 6? Even if you don't care about minimalism, you want to know the answer. And the word "Actually" is doing more heavy lifting than most people realise. It creates a gap between what the viewer currently believes and what this video promises to reveal. It implies that whatever shoes you THINK you need... you're probably wrong. But the thumbnail takes it a step further. Most fashion style videos use thumbnails that show close-up product shots, someone holding a pair of shoes to camera or maybe a lineup of shoes on a shelf. Whereas for Christina, the overhead perspective with multi-colored shoes is so visually different from what you typically see on YouTube that it acts as a natural pattern break in the feed. And that novelty is what stops the scroll. But it doesn't JUST stand out. It also clearly supports the title. You see someone who owns a LOT of shoes... which is EXACTLY the credibility the title is promising. Can you guess where we took inspiration for this thumbnail from? 👇

42,000 views and climbing for one of our new clients. We helped with the idea and packaging. Consistent work on ideas, packaging & strategy adds up. DM if you want help growing your channel :)