Justin Sucher

@_phoenixha Used them enough personally and seen enough engagement from ours to make it a no-brainer. Our product has a much different shopping pattern than grocery though.

@JSucher Do you do use them. You find them helpful? You wouldn’t just google it?

Store locators… do they work?

@follard The only thing I enjoy more than a quarter pounder with cheese is a double quarter pounder with cheese.

McDonald's is one of the greatest companies to ever exist. And they play in absolutely brutal industry. The National Restaurant Association says that 42% of restaurant operators were not profitable last year and the typical restaurant only earns about 5% pre-tax margin. McDonald's turned this low margin industry into a global machine with 95% of its restaurants franchised, 90% of its profit derived from its franchisees, and store level profitability around 20%. That is absurd. Its competitors continuously going through turnarounds while McDonald's keeps on printing! Burger King is still in a multibillion dollar turnaround while several large franchisees filed for bankruptcy over the last few years. Wendy's is in the middle of their turnaround deemed Project Fresh and said in February that they expect to close 5% - 6% of their locations after and almost 12% same store sales decline in Q4. Meanwhile, McDonald's ended 2025 with more than 43,000 restaurants, opened nearly 2,300 new locations in 2025, and is pushing to 50,000 locations by the end of 2027. The part I respect most is that McDonald's doesn't not need to behave like their desperate competitors. Taco Bell’s 2025 strategy literally centered on doubling innovation and leaning into a “relentlessly innovative future.” McDonald’s latest move was almost the opposite: simplify the value menu. McD's does not need to participate in the gimmick innovation arms race to stay relevant. They've never needed a Doritos style partnership to stay culturally alive. The same systems and game plan has them on an unstoppable trajectory. And despite what all the health nuts say, a quarter pounder with cheese is one of the greatest restaurant items of all time!

@markcecchini We’ve got you covered at @YardbirdOutdoor. Let me know how I can help!

We need to upgrade our outdoor furniture for the summer hard to know which stores/brands are worth the cost… recommendations for quality outdoor couches / chairs / tables?

@Seanfrank The Ridge men’s diaper bag would print. It’s seemingly the only backpack segment that has not really been solved in a meaningful way yet.

I sell backpacks. Backpacks might be one of the worst products you can sell. Here is why: It’s a near perfect market, dominated by big players, who win on logistics. Whatever bag you buy, you are getting a good deal. A $40 jans sport or a $400 tumi. The excess margin has been taken out of the system. Samsonite has a 60% product margin. Then, fulfillment is another 30%. Their landed margin, to your front door, is 30% or less. Yeti is 55%. Hermes is 70%. Bags are just expensive. Bad zippers will be $1 a bag. Good zippers easily can be $5-10 a bag. Bad fabric will be $2 a bag. Good fabric $10 or more. But the killer is freight and taxes. A great bag can be $100 in cogs all in, and another $60 to get it into your country and to your door. And there is just very little market for bags above $300. So you sell it for $300 and have tumi margins. Another point against bags- Wholesale doesn’t exisit. “I’ll sell to rei” 1- rei is fucked. 2- they already have enough bags. 3- with what margin? Any bag you buy you are getting a good deal. As long as you avoid true designer, you aren’t being ripped off. Bags are cool. I love bags. My travel line is 8 figures. But i talk someone out of selling bags every month. No ltv. No wholesale. Bad margins. Hard logistics.

@follard @BestBuy 100% yes.

@JSucher @BestBuy Can we grab a grill and host a bbq here?

Today, we opened our first full Yardbird showroom experience inside of a @BestBuy store in Eden Prairie MN. We have more than 3,000 square feet for customers to experience the entire Yardbird assortment and work directly with a designer to create the perfect outdoor space. Beginning next week, we’ll expand our presence to additional Best Buy locations in Chicago and Denver with more to come this summer. Patio season has officially arrived!

@Mattdoll @BestBuy Thanks, Matt! Excited to bring it to life!

@JSucher @BestBuy Wow. This is a cool idea!

@Seanfrank The decision becomes twice as easy to make once your kids are old enough to watch.

I work in advertising. I love ads. Make my living off ads. But $16 for YouTube premium is such a no brainer. Huge quality of life unlock. Has become my de facto music and podcast player. They have SHOVED ads into the platform. Ad load is near TV and becoming unskippable. Plus, creator rev share is so much higher on premium. If you can afford it, it’s worth it.

@rhett_carlson Believe it was among the top worst performing Apple Stores in the country.

Has any other US neighborhood gained and lost an Apple Store within 10 years?

@StumpGuyTy Have a good source for these if still needed.

Looking for someone that can help me source bags exactly like this. We have a rough idea for our design but it probably needs a few tweaks. Please point me in the right direction 🤝

@jonathanmaze It looked like his first time eating at McDonald’s.

CK getting a lot of social media shit for this video …

@jonathanmaze It needs just a little ketchup, but a candidate for the Nobel Peace Prize for sure.

All four of us had one and all four liked it. Might be a bit tough to eat driving. Also I’m full. But this is a really solid burger.

@seempaq @Shopify We had them in once a few years ago and it was a game-changer. Ended up with several wishlist features coming to life. @harleyf any opportunities your merchant or product teams get to be in the field have been really positive for merchants. Very appreciative!

really wish the @Shopify POS team would come visit us in a store.

@jacob_posel My foreign actor is really polite and works hard!

Clawdbot showing if a foreign actor wanted access to literally everything from everyone it would be insanely easy

@jamesonhaslam They all want decks though.

grass ain’t greener

@MParakhin Will SNI always be a requirement to use SimGym?

We’ve just let into SimGym all the merchants on the waitlist with enough traffic for custom digital personas. Next stop: letting in everyone who qualifies - very soon! Make sure you have Shopify Network Intelligence enabled.

Right now, health and wellness brands have the most opportunity in a way similar to how Outdoor Voices built their community. With AI and where things are at politically and economically right now, I think people are really trying to control what they can control. Why not leverage that to give people something to look forward to IRL and “supplement the supplements”?

What brands are going to step up and start to underwrite social gatherings? The alcohol consumption / sponsorship sociocommercial contract is shrinking, so there’s a real white space.

@landforce Will be curious to hear your thoughts on the experience when the vehicle needs service. Enjoy the new vehicle!

@JSucher antiquated indeed but cadillac was a breeze and pleasure even though dudes were absolutely slammed at year end

I've bought cars from 4 brands fairly recently and the experience has been all over the board. Cadillac: Excellent Ford: Idiots but good Lexus: Garbage Nissan: Excellent Overall whole thing is ripe for disruption and it's not "order now for cheap" thats the opp IMO it's literally everything else. shit show tbh