Rewatching #SearchLove sessions I missed... "Outside of direct, search is the largest traffic driver on the web. Period." (via @randfish) followed by slide after slide proving it. Why brands don't see this and invest accordingly alongside paid channels, I just don't know.
@HeatherPhysioc@randfish Hi Heather, please can you let me know where you found this statistic? I'm presenting on SEO and finding it hard to get any facts on investment vs. outcomes of different channels. Thanks very much!
@randfish Followed by the fact that 10% of clicks going to paid while 90% of budget goes to paid; 90% of clicks go to organic while 10% of budget goes to paid. It's asinine.