𝚍𝚊𝚛𝚔𝚜𝚝𝚊𝚛

Big news: Zeta Global and @PalantirTech announced a strategic partnership to build a unified data and AI infrastructure for the future of marketing. By combining Palantir's AI infrastructure with Zeta's intelligent decisioning and trusted data, we're creating a new standard for data-driven, agentic marketing. Palantir will support Zeta’s go-to-market efforts to bring this vision to eligible Palantir Foundry customers, helping enterprises connect operational intelligence, customer intelligence, and marketing execution on a unified foundation. With Zeta's Data Cloud rearchitected on Palantir Foundry, Athena by Zeta™ will be able to draw on richer enterprise data and turn that intelligence into real-time decisions and measurable outcomes at enterprise scale. As Athena becomes the operating system and infrastructure powering our customers' marketing technology stacks, this partnership creates a powerful foundation for the future of enterprise growth. Read more: ter.li/isfbogpv