Jason Hoff

@michaelmiraflor The freelance journey since 2021 has forever changed me.

This might be a very dumb thing to say out loud, but I think not being laid off at any point from 2020-now puts you at a bit of a mental disadvantage vs the loads of people who have had to experience that (for some, multiple times). It radicalizes you, it makes you think way differently about systems and corporations and all that. The work/life veil gets thinner. You start to plan your life a bit differently. You want to rage against the machine a bit, and that's becoming a necessary way of thinking to survive and thrive in this next phase of whatever we are going through.

Congratulations to the Artemis II team on a safe landing! 🚀

Weapons is a great movie with a glaring flaw. That house would’ve been surveilled 24hrs a day by police.

@bradleyedels And not enough YOLO across the board. IMHO.

@JasonHoff Most brands suffer from FOMO, ADHD, ANAL … last one wasn’t real but also not inaccurate.

Most brands would be better off running one good ad for years. At least it would sink in.

This is insane. Almond milk is bad news.

@aakashgupta Facts.

The hidden advantage of parenting young kids is that chaos creates clarity. When you have a 2 and 4 year old, you don’t debate whether to work out. You have exactly one 45-minute window and you either use it or lose it. Single people with unlimited time optimize endlessly. Which gym? What program? Morning or evening? They research for weeks. They start Monday. They redesign their whole system after one missed session. Parents can’t afford that nonsense. The workout happens at 5:30am because that’s the only slot. The diet stays clean because you’re already meal prepping for kids. The sleep is non-negotiable because a toddler is your alarm clock. Constraints compress decision fatigue into zero.

@Gfilche The backend of Shopify has no equal. It takes awhile to set up a shop, but it’s worth it. Squarespace feels like you’re just pretending after you see Shopify. That being said, if you go the Shopify route, don’t go crazy on design. The best shops are free templates.

🖐️is it dumb to launch my tea brand on Squarespace instead of Shopify? small, simple business, starting with 1 SKU and slowly expanding im worried that no Shop Pay will reduce conversions and Squarespace isn't built for ecommerce but Squarespace sites look better 🤔🤔🤔

@bryan_johnson I find myself thinking about our phone addictions all the time. Just a few years ago it never crossed my mind. But lately it’s become too impossible to ignore. I wonder if we’re all on a similar timeline.

I can’t help but think (and feel) that the world is generally very sad right now. Injured really. Yesterday I was in Utah with family. Three generations. We played sports, enjoyed good food, saw friends, and just messed around all day. One of the best days in recent memory for all of us. This is where I grew up. It took me back to my childhood. Allowing me to embody those psychological states and feel the comparative difference between then and now. The hollowing and sadness of the modern world seems to stem in part from our phones, social media, and the ferocious need to be seen and relevant in every moment. We have mistakenly idolized a specific kind of dysfunction: a manic, sleepless hyper-vigilance that needs to be omnipresent. Everyone I know who’s unplugged for a week, returns reporting life-changing levels of improved life satisfaction. I’ve never met anyone who didn’t return feeling spry and vibrant and clear-eyed about the corrosive nature of current social culture. The science supports them feeling that way. They were in a dopamine deficit from the hyper-stimulated state of the world so everything felt gray.  So why don’t we unplug more and more often? We’re all kind of trapped in a prisoner's dilemma. Most want to move to the mountains and be relieved of it all but are terrified that if they unplug, they’ll be invisible. Real life consequences of reduced power and status. So we stay plugged in and drink the poison. This hypervigilant state keeps us in chronic fight or flight (anxiety). Simultaneously, our addiction creates a dopamine deficit (the emptiness/grayness feeling) and a background hum of anxiety. Mammals are biologically hardwired to co-regulate: physical touch, eye contact, proximity and in-person vibes. Things which release oxytocin and activate the vagal nerve's parasympathetic system. Screens eliminate all of this goodness. There are small wins to be had here. More in-person time. A day off technology per week. A block of 4 hours. One hour before bedtime.  I hope that there’s a collective awakening that we’re all being mined for engagement. Then we get trapped. And then trap each other.

@rohindhar Love it, thanks.

@JasonHoff Here you go!

Median price of a single family home in Pacific Heights jumped pretty strong in 2025 San Francisco (rolling twelve month median)

what do you call it when you just say yes to the notification because you can't break your focus to read it?

How is a storyteller different than.. A copywriter?

@nathan_covey Impressive. What’s the advertising look like?

I spend half my time running the most random, non-flashy business ever. (Horse-themed gifts for women) 2023 - $40k 2024 - $800k 2025 - $1.4M (so far) The power of niche.

@yacineMTB Incorrect.

you should never get a dog

@Kenny___Rose And you only have like three seconds.

after all these years i refuse to put even one millisecond of mental energy towards figuring out what this means. every time just end both calls and call back whoever i meant to talk to

@yunta_tsai It’s one of the best, tangible, and real use cases for AI.

After years of dinners with FAANG friends, you experienced the progression of from being seen as nobody to a tier one AI company. They always joked, “Are you still working on Full Self-Driving?” Then you sat there quietly eating your own food. For many, top AI companies means hosting the biggest parties at CVPR, writing lots of papers, and have well known AI “god parents” in the org. We have none of these. Quietly, we just want to solve singular most difficult problem on Earth. This year they all have recognized Tesla is doing AI as good, if not better, as any other frontier companies, not because numbers of papers or podcasts being published, but a solid product that delivers the magic.

If everyone’s talking about a bubble, then it’s probably not a bubble.

@signulll If buyers can adopt the low 2-3% rate, the whole housing market goes bananas.🍌

if you own sf real estate right now, congrats, you basically just inherited a built in ai liquidity multiplier. add $1–2m to your home’s spiritual valuation. & now with the trump admin flirting with transferable mortgages, you can probably slap another ~$500k premium on top just for letting the buyer inherit your cute little 2–3% rate.

Watching Frankenstein hits different with all this talk of AI and robots in the works.