Jeff Kirk

There’s a growing belief that if you can’t show something quickly, something must be wrong, and while that logic works well in operational environments, it quietly distorts creative work because it assumes that visibility is progress when in reality it often reshapes the work long before it has had a chance to become what it should be. Speed feels like control, which is why it’s so often mistaken for quality. linkedin.com/pulse/anticipa…

Everyone is still calling @nvidia a chip company, which is technically accurate in the same way it would be accurate to call a casino a building with tables, because it describes what’s visible while completely missing where the real influence sits. NVIDIA has positioned itself underneath the creative layer of the AI economy, shaping what is easy to build, what is expensive to attempt, and what never quite makes it out of someone’s imagination. In most industries, people assume creativity happens at the surface where products, campaigns, and experiences are made, but the more consequential decisions tend to happen much earlier, in the constraints and capabilities that quietly guide those outcomes. What NVIDIA has done, very deliberately, is make certain types of ideas easier to pursue than others, and once something becomes easier, it tends to get repeated, funded, and scaled. Over time, that starts to feel like market demand when it is often just the natural result of the environment people are operating inside. The tools begin to shape the thinking, and the thinking begins to look like strategy. There is a slightly uncomfortable truth underneath all of this, which is that most markets do not expand based on what is theoretically possible, they expand based on what feels practical in the moment, and practical is almost always defined by the infrastructure available. That means the company shaping the infrastructure is quietly shaping the range of ideas the rest of the market believes are worth pursuing, without ever needing to position itself as the creative force behind it. This is why NVIDIA’s position is so unusual. It does not need to win the argument at the product level because it is influencing the starting point of the conversation itself, and once you control the starting point, you rarely have to fight for the outcome. What looks like engineering is actually a form of creative control that operates upstream, where it is harder to see, easier to underestimate, and far more difficult to compete with.

@FFT1776 I've had to show an ID for every purchase I've ever made. So, where does your argument go from here?

They really are this dumb👇🏻

No, not everyone deserves a seat at the table. The moment people begin shaping an outcome they will never be responsible for, the work quietly shifts away from results and toward comfort, which is how ideas become easier to approve while losing the very qualities that would have made anyone care about them. Most organizations call this collaboration, although in practice it spreads responsibility so widely that no one protects the outcome. Inside the article, I break down why that happens, how influence drifts to people without consequence, and why the room usually knows who is pulling the work off course but hesitates to act. And yes, there is a Roadhouse reference, because in a way that is both ridiculous and accurate, Patrick Swayze still explains this better than most strategy sessions. linkedin.com/pulse/every-cr…

The Walt Disney Company may be the only entertainment company that still understands that memory is a more valuable asset than content. Most of the industry races to produce more things for people to watch. More shows. More episodes. More hours of content competing for the same limited attention. Disney keeps investing in places. Parks. Attractions. Environments people physically enter. That decision looks inefficient if you measure entertainment the way most media companies do, which is minutes watched per dollar invested. It makes perfect sense if you measure the way people actually remember their lives. Content fills time. Experiences shape memory. Memory also behaves differently than content. It compounds. A ride becomes a family tradition. A character becomes part of someone’s personal history. A moment inside a park becomes a story people retell for decades. The creative decision at Disney starts with a different question than most companies ask. What will people remember later?

The most dangerous place for a brand is not the market. It is the conference room. A room full of intelligent people can slowly remove every idea customers might have noticed while convincing themselves they are making responsible decisions. linkedin.com/pulse/why-so-m…

The marketing industry spent years believing that attention was the scarce resource. In reality, cognitive energy is far more limited. The brain is not trying to give you attention; it is trying to conserve effort. As a result, more content rarely produces more influence. When something requires little interpretation, the brain processes it quickly and moves on. When something connects to identity, the brain stores it because it helps explain the world. Most strategies are designed to increase visibility. The brain, meanwhile, is trying to decrease it. That reality explains why speed alone rarely produces belief. Meaning does.

Go ahead and explain how it's unconstitutional. If it was, you wouldn't be asking for a 'yes' vote on a new War Powers Resolution. We already have a War Powers Resolution that was passed in 1973. Currently, the action is legal under this resolution. They have 60 days of action which is legal (congress to be notified within 48 hours of the after the beginning of the action taken), with 30 additional days allowed for withdrawal. Your claim of unconstitutionality is not valid.

Trump’s reckless, unconstitutional attack on Iran launched in the middle of negotiations has already cost civilian lives and pushed the region toward wider war. Congress, not the president, has the power to authorize war. The American people don’t want another trillion-dollar disaster in the Middle East while families here struggle to afford healthcare and housing. Tell Congress: Vote YES on the War Powers Resolution. If you’re in DC, join us at the White House at 2 PM. Wherever you are, take to the streets.

Some companies are so focused on eliminating embarrassment that they accidentally eliminate belief. Authority is not built when everything works perfectly; it is built when leaders are seen carrying real weight without a safety net. linkedin.com/pulse/competit…

Absolutely beautiful moment! This is what makes the Olympics so special 🇺🇸🇺🇸🇺🇸

@CollinRugg “You be the judge of who was the better team today.” Yet, Nathan, the better team never had the lead. So, there's that...

NEW: Despite losing to Team USA at the Winter Olympics, Team Canada’s hockey team appears to want people to know that they are still the better team. After losing 2-1, Canadian player Nathan MacKinnon said “you be the judge” of who was the better team. “You be the judge of who was the better team today,” he said, according to @JClipperton_CP. After the loss, Team Canada was handed their silver medals and stuffed animals.

@carp_guy15 @BussinWTB Oh boy...

WE JUST KICKED YOUR F****** A**

@JoelSchamber @one_amendment @dsonoiki

@one_amendment @dsonoiki It's all fun and games until the Nazis bomb Pearl Harbor.

why is Trump politicizing the Olympics? this is literally fascism…

@user4848378 @usahockey Can’t two things be right at the same time?

@usahockey As a Canadian native you guys didn't win this game, but we lost it.

THE GOAL HEARD AROUND THE WORLD 🥇🥇 #WINTEROLYMPICS

@Shawn_Farash The USA was Lucy holding the football. Canada was Charlie Brown.

Canada is clearly the better team. USA is being vastly outplayed

@Smil3yAngel What do we do now?

Dear American Friends, I love you all very much, but unless you're cheering for Canada, for the next few hours, you are the enemy. We can go back to being friends after Canada wins 🇨🇦❤️ Love, Me 🤭❤️🇨🇦

@leftcoastbabe @JustinTrudeau Millions? I'd like KPMG to run those numbers.

@JustinTrudeau Millions of Americans were on team Canada tonight. Wonder how Premier Trump is feeling. (for the uninitiated, Premier is the Canadian equivalent of Governor.)

You can’t take our country — and you can’t take our game.

@JustinTrudeau True, but we CAN give you a silver medal.

JACK HUGHES DELIVERS AMERICA'S GOLDEN MOMENT IN OVERTIME.

Apple’s move into video podcasts is interesting. Being pre-installed used to be like owning the best corner store in town. Now it’s more like having a great parking spot in a city where everyone orders delivery. Default placement helps, but habit usually wins. The real question isn’t reach. It’s whether Apple can shift behavior. That’s the harder hill to climb and the more interesting one to watch. lnkd.in/gUksvtJf