Jeff Long

Going to a tradeshow this year? Create videos and articles before, during & after the show to explode your visibility. I'll be on a live stream on Youtube today at 1pm EST with @GailNow and Christina Fuges talking #tradeshows youtube.com/live/e3rQeYDbA… #CuriousMinds #Manufacturing

@GailNow @EmilyMktgMetal @B2Btail @dpistulka @MMT_ChristinaF @CMoldmakers @MZiemba1215 @MMTMag @USAMfgHourChat @BrigleyT I can't to be on your show today!

What are 3 tips you MUST know as you prepare for a #tradeshow or #event? #CuriousMinds #Manufacturing

@Academy_Of_Mine I had a great time being on your podcast. It’s always enjoyable talking about eLearning!

@Jeff_Long Absolutely! Jeff is amazing at what he does. We recommend everyone checks out this 30-minute session of Jeff and our team talking about automating training in manufacturing using an LMS.youtube.com/watch?v=5kHncE…

My goal is to help manufacturers automate parts of their marketing, sales, SEO, customer service, training and more. We do this with our video marketing strategy called Video Value Bombs. We also look at how to improve your website automation. #USAMfgHour

I thought you asked about audiograms yesterday and wanted to show an example @samiamiu Here is where I took out the audio from a video and put a graphic behind it. It's another unique way of how to take 1 video & make multiple forms of media. #USAMfgHour linkedin.com/posts/jeffdlon…

@FelixNater Thank you, Felix. That really means a lot. I hope you came out of it with some tips that you can use. And thank you for adding so much value to the group with your thought.

@Jeff_Long Too many take aways, Jeff. Too many confirmations of the value you added. Much appreciation for sharing, it brought out the best of what so many were already doing.

Good Afternoon. I am Felix Nater, CSC Chief Security Consultant at Nater Associates, Ltd. helping to implement, and manage workplace #security with a focus on #workplaceviolenceprevention. What do you do? #USAMfgHour #AskFelixNater

@DanBiggerUSAMfg @DCSCInc @GraphicProducts @SocialSMktg I had a BLAST. Your team was awesome and the group was active during the chat. No wonder #USAMfgHour has such a good following!

@Jeff_Long @DCSCInc @GraphicProducts @SocialSMktg Thanks Jeff. I have been out of the loop for the last 2 weeks, but my group of Kirsten @DCSCInc, Christine @GraphicProducts, &Ruby @SocialSMktg always come through. I hope you enjoyed the chat and hosting. #USAMfgHour

Thank you to these amazing people for organizing this weekly chat! @DCSCInc @GraphicProducts @SocialSMktg @DanBiggerUSAMfg #USAMfgHour

@samiamiu @BuyDirectUSA @SoftwareStriven @DynamaticOEM @BearPlumbing @BillGarlandSpkr @LoneStarSUVLimo @go_hourly @americorpusa @NobleliftA @ObsidianMfg @gtabasso @DondiScumaci @RomaFence @FelixNater @NJMEP @The_Last_Hurdle @Katknews Thanks for the mention!

#FF for the best Twitterers in the universe! @BuyDirectUSA @SoftwareStriven @DynamaticOEM @BearPlumbing @BillGarlandSpkr @LoneStarSUVLimo @go_hourly @americorpusa @Jeff_Long @NobleliftA @ObsidianMfg @gtabasso @DondiScumaci @RomaFence @FelixNater @NJMEP @The_Last_Hurdle @Katknews

Description of of Friday Twitter peeps…. @DCSCInc @witzshared @SocialSMktg @DanBiggerUSAMfg @AZMetals @NigelTPacker @SteveAndApril1 @sctools @BigelowBethany @BuildingMadison @SueNordman @LiftWisco @wreckersupplyus @TrinitySenior @IntegratedLogi5 @Radwell_Intl @GraphicProducts

@samiamiu @DynamaticOEM @GraphicProducts I LOVE Loom! We use it for on-camera videos as well as showing clients their website when doing a redesign.

@DynamaticOEM @GraphicProducts @Jeff_Long We like it. Inexpensive and we usually post conversations. It is more natural that way, and if we don’t approve of the video, we delete and try again. Useful to get a mic and make sure your lighting is adequate.

Question 5 #USAMfgHour

@SocialSMktg Yikes. I'm all about saving money but it has to give ROI. But thankfully the marketing agencies that provide value rise to the top. :)

@Jeff_Long And like what we always say, you get what you pay for. I didn’t make THIS up.

A5. A few things that I can think of: > time > money > misconception that it is hard to create if bootstrapping it > zero skill > decision-makers not on board. #USAMfgHour

If you want more tips on how to leverage the power of video then check out our website and my LinkedIn page where I post helpful tips. truefocusmedia.com/articles/ linkedin.com/in/jeffdlong/ #USAMfgHour

Wow! This has been so much fun. I really appreciate all of you who joined us today. And a BIG thank you to these fine folks for putting this on. @DCSCInc @GraphicProducts @SocialSMktg @DanBiggerUSAMfg #USAMfgHour

@gtabasso @GraphicProducts That's really good. I find that prices vary based on location, experience, and how much work they do in strategy and pre-production. As long as the ROI is there then it's a no-brainer! #USAMfgHour

@GraphicProducts @Jeff_Long I know a guy who will do videos for $1000 each including shooting b-roll! #USAMfgHour

@FelixNater Totally agree. Most companies don't have a strategy. That's one of the reasons I created our Video Value Bombs strategy as well as other custom ones. It gives a roadmap for a company to follow. I tell them, give us 30 minutes and we'll give you a month of content. #USAMfgHour

@Jeff_Long A5: I think the operative word is strategy, Jeff. Much of what is unfortunately pursued on social media is from the seat of our pants. As hard as I work at it, sometimes passion draws the response rather than productive thinking. #USAMfgHour

A5: I recently ran a poll on LinkedIn and found that 51% of people didn't make more videos because they didn't have a strategy in place. linkedin.com/posts/jeffdlon… #USAMfgHour

@ObsidianMfg That's a very common struggle with the companies we work with. There's always too much to be done. But the good thing is that videos help you automate your marketing, sales, SEO, training, customer service, social media, and more! :) #USAMfgHour

@Jeff_Long A5: Manpower right now. We have a smaller marketing department with four brands to market. We've recently been making progress in getting more and more videos though. #ObsidianMFG | #USAMfgHour

Here's our 4 part video strategy. Feel free to use it yourself! 1. Create regular video content - see past tweets for ideas. 2. Offer a lead magnet on SOME of them. 3. Send helpful information who signed up. Give value, don't focus on sales. 4. Repost the videos #USAMfgHour

A4: By being focused on your customer you can take the pressure off yourself. Create simple how-to videos, FAQ videos or other things you can do on your phone or webcam. #USAMfgHour

@GailNow LOVE this Gail. But I'm also jealous you're out on a boat! #USAMfgHour

@Jeff_Long A1. Video is important to tell stories and share experiences! #USAMfgHour

Question 1: Why is creating video content important for manufacturers? #USAMfgHour

A5: The good thing is that your customers want authentic videos. They don't have to be Hollywood quality. There's a time/place for highly produced videos but don't be afraid to make simple videos. #USAMfgHour