Jose Expose

Rory Sutherland proposed a simple fix that could cut unnecessary GP visits by up to 50%. Instead of the chaotic 8am scramble for appointments (a nightmare across the UK and much of Europe), let pharmacists book next-day GP slots. People would see the pharmacist first, who could often hand out ointment, advice, or a delayed antibiotic prescription (“only fill it if you’re still ill next week”). Most would feel reassured, recover naturally, and never need the GP. This one made me laugh because it’s so straightforward. We overcomplicate healthcare systems when small changes could relieve huge pressure. Doctors are overwhelmed, waits are endless, and patients are frustrated. A smarter first filter could help everyone without extra cost or bureaucracy. Would letting pharmacists act as the initial gatekeeper for GP appointments actually work, or would it create new problems?