Josh Kitson
507 posts


$65k+/month ad accounts are quietly shifting to animated objects.
Here’s why.
Not mascots.
Not cartoons.
Just products acting like characters in short-form videos.
- A lemon reacting to heat
- An onion getting angry
- A leaf calmly floating in water
It feels like content, not an ad.
That’s the advantage.
AI generates the characters, scenes, and variations.
One idea → hundreds of executions.
No filming. No creators. No scheduling.
When one works, you scale it.
RT + comment “OBJECT” and I’ll DM the setup
(must be following)
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2.2+ ROAS ads are starting to look exactly like this
not ugc creators, not influencers, and not doctors explaining things on camera
just simple animated visuals that clearly show a problem and hint at the solution
clean character design, strong curiosity hook, and a message anyone can understand instantly
it feels easy to watch and doesn’t trigger that “this is an ad” reaction
and that’s exactly why it converts so well
no friction, no overthinking, just a visual that makes the problem obvious in seconds
these animations are now being used across almost every niche
weight loss, gut health, skincare, supplements, and more
same visual style, different product behind it, and endless variations to test
one concept can be turned into dozens of ads and scaled quickly
rt + comment “animated” and I’ll send the setup
(follow for dm)
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@nichdo_ cathay pacific is nice - qatar is double the points, but twice as good
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@eduardbeschea thanks brodie, this is why i schedule 15 mins of x per day
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❗️Shopify is playing pranks on its merchants again.
It's automatically limiting the data it shares back via ANY of your pixels, including the one from Meta, which means your ads won't be able to optimize efficiently.
To prevent that...
Go to Customer events (search for it in the search bar at the top).
Then switch every value in the data column to Always on.
Do this on all your stores now.


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Advertorials are absolutely CRUSHING in the space....
In 2025, you can’t afford to ignore them.
We've often seen advertorials outperform landing pages by huge differences...
So, I made a swipe file compiling 30+ Advertorials you can (copy + paste) on your store.
Best part?
It's 100% editable figma file.
To get it, like + comment "Me", and I'll send it to you.

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@harleyf Please check your email, my business has currently massive Cashflow issues because I got an unjustified 20% hold on my @Shopify Payments Account. I need this to be resolved ASAP. My chargeback rate is under 0.2%. @ShopifySupport

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@Ecomblakee Looking at this and judging by your percentage increase last 30 days, were doing more or less the same numbers.
Just sent a message, sure we can help each other
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@eduardbeschea Welcome back to the trenches, we missed you here
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1. Performance was probably going to correct anyway.
2. Less excess spend where you forced FB to show your ads to an audience with less affinity with your product.
3. Left over customers from the previous ad spend start converting over the coming days and inflate the numbers.
Billy@Billydecom
Why is it always when I lower ad budget the very next day my campaigns start to perform?🤔
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@Cody_Hammer_ @cjdropshipping The amount you’re making in commissions…. Just well done 👏
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