

Krispy
609 posts

@KrispyEth
web3 & Social Media Marketer dm for enquires



UNILEVER TO ACQUIRE GRUNS FOR UNDISCLOSED SUM IN HUGE VMS SPLASH Grüns, one of the best stories in CPG of the last decade, has been punctuated with a massive deal to Unilever. The VMS M&A wave is in the early innings! Financial terms weren't disclosed, but given Gruns' disclosed revenue, growth rate, and Unilever's annual stated M&A budget - it was definitely a big one. The Numbers - Founded: August 2023 by Chad Janis (confirmed a chad) - $100M ARR: May 2025 (month 21) - $300M ARR: August 2025 (month 24) - Last valuation: $500M (April 2025 funding round led by Headline) - Profitable within 14 months of launch Price undisclosed, but the $500M valuation set the floor 12 months ago. With $300M+ ARR at the time of deal announcement, rough benchmarks: - Huel acquired by Danone for ~3.4x revenue - 2026 - Liquid I.V. / Unilever - ~2.6x revenue - 2020 - Dr. Squatch / Unilever ~3x revenue - 2025 - poppi // PepsiCo ~3x revenue - 2025 Unilever has been making an all in effort into personal care and wellness, with brands like Liquid I.V. & Nutrafol set to pass $1B in sales, UL is putting together a formidable wellness portfolio. Plus, they spent $1.5B on Dr. Squatch last year. Early investors include Sugar Capital, Vanterra Capital, and more.





Love him or hate him, Adam Neumann is an incredible public speaker. I could listen to this man talk for hours.









A short afternoon nap restores brain neuroplasticity.