Kyle
3.5K posts
Kyle
@KyleScotShank
Head of Media Analytics @Hersheys | Ex-@meta | All opinions are my own | He/Him
Bar Harbor, ME Katılım Eylül 2014
569 Takip Edilen736 Takipçiler
@JohnathanBarnes …what makes you think that RMNs are transparent about their data sources?
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Outside of RMNs, who are the biggest data providers that are transparent about where their data comes from? I'm looking in terms of scale and variety of data.
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@adamheimlich @airgups23 Oh I wasn’t really referring to the article, more the sentiment that most brand marketers don’t care invest time in caring about ad tech. Sorry I wasn’t clear!
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@KyleScotShank @airgups23 yeah but why. It's such a weird observation to make with no context the very same week the DOJ outlines the fruits of Google’s illegal monopoly. It's victim blaming.
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Brand marketers don't care about ad tech. Most shrug it off and say "my agency handles that". We're in our own stupid little (big?) echo chamber.
AdExchanger@adexchanger
Marketers want results — not acronyms. James Hercher breaks down what brand advertisers really think about DSPs, SSPs, and all things programmatic. It’s not always pretty. 🔗 bit.ly/42RiF83
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@desertatomic @DrunkRepub This is demonstrably untrue. I went to college from 2004 through 2008 and both my wife and I had loans at one point that were north of 6%. ACA didn't do this.
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The student debt thing is simple: cancel the interest (or make it 1-2%). The rates are regularly jacked up by lenders with little to no notice and we shouldn’t be in the business of bankrupting kids trying to better themselves.
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@punishednuz It is highly likely this scene will come in a flashback guys
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CRUCIAL SCENE BTW. DEATHLY IMPORTANT. it is so fucking important to go from the happiest we have seen ellie yet to the most destroyed. nah let's cut it out so tommy can fight a big goon with a flamethrower druckmann you are a fucking donut man
Nora Dominick@noradominick
i'm gonna miss you most of all, dina and ellie's weed scene #thelastofus
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@sithoksana My suspicion is they'll hit these different scenes via flashbacks.
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no ellie and dina smoking scene…no tommy on the patrol with joel and being in the lodge with him…no dina finding and trying to comfort ellie right after that scene…no big beefy muscles on abby….#TheLastOfUs
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@SimonJHarris Same arguments I see. But in the end, (1) is basically a table stakes capability on all the major media platforms and (b) is both hard to monetize and prey to the (justified) loss of faith in attribution. Plus, both things require some kind of 3P spine for use at scale - no bueno
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@KyleScotShank The argument I see is that they are 1) a good place to bring CRM onboard to target/exclude known customers & b) attribute performance from campaigns so this can be modelled out and it is simply hard to charge much for either and that's why the market is how it is.
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I've heard people saying that clean rooms are failed as a standalone product.
I don't know the AdTech business well enough to say whether that is true or not.
But if it is, Digiday have the inside track of how WPP paid $150m for a product feature:
digiday.com/media-buying/i…
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@eric_seufert Want to take odds on if your graph above makes its way into the actual trial proceedings?
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The FTC argues in its antitrust case against Meta that TikTok is not a genuine competitor to Meta's products.
In a recent piece, I surfaced data from a recent paper that showed Meta ad prices increased by ~10% when TikTok went dark in January. This is partly explained by ad spend shifting from TikTok to Meta properties to a greater extent than user engagement. So Meta's properties may be less of a direct substitute for *consumers* than for advertisers.
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@AdtechGod Also in the medium-term, my hunch would be that this mostly just causes cost inflation on cheaper channels (social) and cost deflation on more expensive ones (CTV) as advertisers shift budgets around to accommodate efficiency goals.
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Am I insane to think that the tariffs may impact ad spend in a positive way?
Domestic brands will increase ad spend to maximize market share while internationals brands try to figure it out?
Maybe a net positive?
Maybe I’m hopeful.
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@AdtechGod In the medium-term, I think this likely causes brand-oriented advertisers to decrease overall budgets and smaller performance-oriented advertisers to have flat and/or slightly increased budgets, at least domestically.
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@AdtechGod FWIW - in the short-term, I would expect very little movement outside of brands using this as justification for spend pulls they already planned to do.
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No we literally calculated tariff and non tariff barriers.
ustr.gov/issue-areas/re…
James Surowiecki@JamesSurowiecki
Just figured out where these fake tariff rates come from. They didn't actually calculate tariff rates + non-tariff barriers, as they say they did. Instead, for every country, they just took our trade deficit with that country and divided it by the country's exports to us. So we have a $17.9 billion trade deficit with Indonesia. Its exports to us are $28 billion. $17.9/$28 = 64%, which Trump claims is the tariff rate Indonesia charges us. What extraordinary nonsense this is.
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While my feelings on GenAI are complicated, I'm more and more convinced that things like the Ghiblocalypse show the potential for brand-building (vs. just being downward pressure on asset production costs).
I'd be REALLY curious to know if Ghibli Studio streams are up this week
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