Kyle Lawrence

@STIHLUSA tree removal businesses are going to be overloaded with demand over the next week in Nashville. Let’s activate the dads of America with free 4-hour rentals and help the greater middle TN region. Got more ideas. Hit me up.

@NashSevereWx #tspotter Franklin in Caldwell Estates near 96 and Arno Rd

Thank you so much for all the photos of damage from this ice storm. When you send them please include #tspotter and most importantly include your location and the nearst cross streets or landmark. Stay warm!

@vincent_wu_817 After you make sure your ads don’t say… - copy

@Kyle_R_Lawrence Do I add that to my meta url parameters

utm_source=chatpgt.com this is the future fellow marketers.

@TaylorHoliday I gotchu

@Kyle_R_Lawrence Would love one. ❤️

Tecovas marketing team podcast loading…

@orenmeetsworld Seager Storytime aint bad seagerco.com/pages/seager-s…

are there any brands with good podcasts or is that just always a wash

@orenmeetsworld preach! - born again marketer/ex-nerd

i have dmed with 100+ fashion brand owners of all sizes on instagram, six to eight figures vast majority (like 90%) have no idea what ASC is, or a spark ad, what good roas is, retention email vs regular yall are marketing your services on the wrong social network its deep nerds competing with deep nerds here for the toughest clients to serve

@TaylorHoliday HeyTaylor™️ you know that's what clients really want haha

"AI Agents will become commodities that drive marketing service costs to zero." "AI Agents will turn service businesses into massive margin businesses that make them venture investment worthy." Two arguments with two different extreme outcomes. Which one is right? Here is my bet. Agents will make all work more efficient and cheaper for the end consumer while also still having differentiated value that allows some to capture more margin. The reason: Training data. Client service is at its core a long series of questions, answers and insights. The specific questions that a specific subset of brands ask about their business in a service context and what responses they value is a niche agentic function that will require unique training data. Like imagine if an agency had been around for a decade. Servicing a consistent set of customers. Using a common set of tools that store those questions and responses. Like email, slack, asana etc. This catalog is a moat that will make some agents more valuable than others. I'll give you an example of how were a working on this idea right now... Recently @dtcjacob exported our entire Slack history, cleaned and sorted the text for questions and answers. Had AI group the questions into themes, sort them by commonality and we are beginning to ask and train agents on responses. Using reinforcement through human feedback to qualify and mold the responses. Our belief is that all client comms will begin with an agent. They just have such an advantage in their omnipresence and processing speed but getting the responses right from a tone and value standpoint is challenging. We have lots of acroynms and sayings that your unique to CTC. 4 Peaks Theory, 4 quarter accounting, IMR, Statlas etc... The agent must be fluent. They will be soon. Now we just need a name. Any suggestions?

@youreakahant @NoahKahan @rangerstationco sent!

@Kyle_R_Lawrence @NoahKahan @rangerstationco It won't let me DM you for some reason. I think we may have to be following eachother

asked my grandma for @NoahKahan stick season candle and she couldn't find it online so i got this instead

@stevenborrelli Where’s the call? 😂 hope you guys are looking for a space next to us on 12South.

Just left Nashville. Nashville is where the American Dream is still possible 🇺🇸 Cheap Homes Common Sense population Faith based community Hustlers who want to build something special People who love the USA 🇺🇸 Loved every minute of it.

@JoshJDurham why not just 10x your ticket price? hah

Super LAME: DTC Conferences declining agencies from attending their event. Agencies typically have much better insight on the market than brand owners do The most valuable insights on twitter come from agency owners It's not like we're going to hard sell everyone, dumb

@TaylorHoliday @stevenborrelli might have to tune in to listen to this one...

Man… @stevenborrelli what did you say? New pod dropping soon! This dude is way more of a gentleman than his twitter persona may seem 😉

@andrewjfaris say it louder for the people in back...

Been referencing an ad that went nuts for a client in the last couple days. One small point to make here: I launched that ad in a consolidated campaign, with Bid Caps, competing against all the other ads that were already spending. No test campaign. And you'll never believe this, but Meta's machine learning spent on it even though it didn't have any previous spend. Quit creating testing campaigns. "Meta won't give your new ads a chance" is not a real thing. It's not giving them a chance because they aren't winners.

@TaylorHoliday 127% to target from BF to CM. Returning customers came back in force.

Overall across our portfolio... Black Friday: 98.7% to target Saturday: 111% to target Sunday: 119% to target Cyber Monday: 110% to target Solid results all the way around. No fire drills. People still love to shop. How'd ya'll do?

@imrayjohnston @natelagos @JoshJDurham @landonshaw I'm down.

@natelagos @JoshJDurham @landonshaw @Kyle_R_Lawrence Yo would love too.

Headed to Nashville in a few weeks, who should I connect with there? (Besides @JoshJDurham we already have plans to hangout)

Are there any 3PLs out there that specialize in VIP gifting fulfillment? Celebrities, Influencers, Clients, VIP customers...

@soundslikecanoe @TaylorHoliday Summer 2020 Patrick is unforgettable.

@TaylorHoliday Lol

The first version of the "Growth Guide Training Program" I built for CTC in 2020 has become the stuff of legend. The 8 people that went through it now lead growth for well known brands or have started their own business. Only problem was it was illegal. Here's what it entailed