Lasso, an IQVIA Business

We're so proud to be named Best Marketing Analytics Platform by @Digiday for our omnichannel campaign measurement for healthcare, powering the next generation of brand experiences! Thank you to our incredible team for making this possible! #DigidayAwards digiday.com/announcement/a…

We're proud to be a Finalist for the Best Use of Technology by @DigidayAwards! We are recognized for our first-in-pharma partnership with @CMIMediaGroup + @IBMWatson Advertising for hyper-personalized healthcare campaigns.🚀 Congrats to our partners! digiday.com/announcement/a…

We had such a great time chatting with our partners at @LassoMarketing, @AstraZeneca, and @getstimulus on the topic of onmidynamics today at the @AmplifyPhilly house at @sxsw. #AmplifyPhilly #SXSW2023 #CMIsxsw

As publishers and brands increasingly prioritize sustainability in campaign strategy & execution, we're excited to start working with @CedaraInc to power the world’s first sustainable media path for healthcare! Read IQVIA’s commitment to sustainability: iqvia.com/-/media/iqvia/…

Thank you to @CMIMediaGroup, @AstraZeneca, and @getstimulus for an insightful conversation into the future of Omnidynamic. Check our our LinkedIn for even more takeaways! #IQVIA

How do you get started with an Omnidynamic strategy? "Focus on the content. You can reuse/repurpose existing content but also look at the data as it will tell you where you have been successful and where you might need to pivot." -Kristen Winters, #IQVIA

What barriers to Omnidynaic exist? "Often, there are many stakeholders that need to buy into the vision and the data, and there needs to be alignment in the brand. We have to make sure they fully understand the vision and the path to get there." - Andrew Lyle, @AstraZeneca

How does AI play a role in Omnidynaic? "The dynamic part comes from the data telling you what the next best action needs to be and helps you understand the individual on a personal level, and understanding what your customer is actually looking for." Kristen Winters, #IQVIA

What is Omnidynamic? "Omnidynamic means bringing personalized messaging to all the touch points you have with a provider or a patient and helps form a cohesive experience. This allows brands to be more intelligent about how we engage with customers." - Mike DiNorscio, #IQVIA

We're at #SXSW23, joining @CMIMediaGroup and @AstraZeneca to talk about going from Omnichannel to Omnidynamic. We'll share the highlights and quotes you might have missed!

Will you be at #SXSW next week? We're joining @CMIMediaGroup and @AstraZenecaUS on a panel, Going from Omnichannel to Omnidynamic, at the Amplify Philly house and then throwing a not-to-be-missed party Sunday night. Get in touch for the invite! amplifyphilly.com/sxsw/events/go…

The latest article from @IBMWatson Advertising shows how our partnership with them + @CMIMediaGroup allowed an HIV treatment brand to stand out and connect with healthcare providers in a meaningful and dynamic way, increasing conversion rates by 151%! ibm.com/case-studies/v…

Thank you to everyone who joined us at #MMM40Under40 last night to celebrate our founder Greg Field and fellow honorees! We led a panel with @CMIMediaGroup + @IBMWatson Advertising to show how the right combination of tech, creativity, optimization, & data drives brand growth!

Thank you once again to tonight's event sponsors! We are proud to have your support behind the #MMM40Under40 program! @ConnectiveRx @IQVIA_global @SamsungUS @PhreesiaLifeSci @Cerosdotcom

Congratulations to Greg Field of @LassoMarketing for earning a place on this year’s MM+M 40 Under 40 list! #MMM40Under40 fal.cn/3vVVw

We're looking forward to #MMM40Under40 and our exciting panel with @CMIMediaGroup + @IBMWatson Advertising this week in NYC! Join us as we celebrate the next wave, including our CEO Greg Field and all the other incredible honorees: mmm40under40.com/agenda/session…

We're looking forward to @sxsw and an exciting panel with @CMIMediaGroup + @AstraZeneca: Going from Omnichannel to Omnidynamic! We'll explore what's next in the evolution of brand experience. Get in touch if you'll be at #SXSW2023 or want to attend this not-to-be-missed session!

Going From Omnichannel to Omnidynamic, will be on March 12th at 10AM CST and feature our Chief Media & Innovation Officer Justin Fried and our EVP, Product Strategy & Transformation Jose Ferreira alongside our partners at @LassoMarketing and @AstraZeneca.

The @CMIMediaGroup & friends is presenting What's next in the evolution of customer experience in advertising. 📌: Going From Ominichannel to Omnidyanamic at @AmplifyPhilly House at 213 W. 4th St. 📅: 3/12. 10a. 🎟: ausnio.com/squeeze 💬: discord.gg/FmrTdef9bg

.@LassoMarketing, an @IQVIA_global business, connected with CMI Media Group and IBM Watson Advertising’s Accelerator to increase the impact of media exposure on prescription activity and new patient conversion. Find out more at #MMM40Under40! fal.cn/3vKxd

2023 is the year for healthcare brands to achieve true digital transformation + personalization for their campaigns! Every digital touchpoint can and should lead to a better patient outcome. Check out @MMMnews to see how @IQVIA_US is paving the way 🚀 mmm-online.com/home/channel/s…