Limelight Platform

No. 5: Plan Your Marketing Technology Stack Upgrade Yes! Yes, you should. Try an affordable, scalable, integrated solution for all your #martech needs. You won’t regret it. #bigdata #saygoodbyetodatasilos nonprofitpro.com/post/5-agenda-…

With us automating your experiential marketing data, you don’t need to cleanse it. We provide agencies with real-time, full-funnel info that’s actionable, will earn you revenue and keep clients coming back. #martech #bigdata analyticsinsight.net/everything-abo…

Keeping up with the latest #marketingtrends is important, but measuring your events is just as important. Because you can’t understand success without #data. Experiential marketers need integrated, full-funnel data to prove ROI & secure future business. linchpinseo.com/trends-exoerie…

Good read from @mariegulin on budget agility. But data — our specialty — is also key. We provide XMers with full-funnel, real-time, actionable info to optimize activations, build verifiable lead lists & personalize communications. #martech #bigdata #events hbr.org/sponsored/2022…

According to research published in @HarvardBiz, bad data costs business $3.1 trillion a year. Don’t be part of the problem, get clean, actionable XM data with us. #martech #experientialanalysis #BigData analyticsinsight.net/everything-abo…

The right #martech partner allows agencies to: ➡️ Track sales ➡️ Automate messages ➡️ Increase revenue and conversion rates ➡️ Generate high-quality leads ➡️ Raise employee productivity ➡️ Retain customers ➡️ Curate user info #marketinganalytics #bigdata newsanyway.com/2022/09/23/6-w…

Google Analytics is making some big changes next summer. Are you prepared? @NATIONALPR reminds marketers that, if not, you won’t be tracking website visitors 🤯#marketinganalytics #bigdta national.ca/en/perspective…

First thing you need to know: ‘Generation Twitch’ spans Millennials, Gen Z and Gen Alpha, who are all under the influence of the emerging social codes of Gen Z. Second thing you need to know: How to speak their language. @IanDarbs #Marketing thedrum.com/news/2022/08/0…

“Better, leaner marketing performance management systems are essential to drive future marketing growth and prove its long-term value,” writes @ParomaSen. We agree, which is why we now offer a pay-as-you-go option for agency partners. #martech #analytics martechseries.com/mts-insights/s…

Via the @Forbes Technology Council: Analytics is not a tool, it’s a process. Companies must think about it as something that that impacts every aspect of business by maximizing value creation, not as a department or isolated practice. #analytics #bigdata forbes.com/sites/forbeste…

A new report published by, @phrasee, shows that US brand and agency marketers are being cautious when it comes to content campaigns and proving ROI out of concerns that such marketing may fall flat. #marketingdata #analytics martechseries.com/content/conten…

“The missing middle of the marketing funnel is… [in part] the way that intentions and emotional associations slowly form, often beneath the surface, before translating into action.” We can help you find your missing middle. @adage #marketingfunnel adage.com/article/digita…

2% of global GDP was spent on marketing in 2021, a huge number. @Conductor discusses why B2B marketing is harder than B2C and how to overcome those challenges. We can help. #martech #bigdata #experientialmarketing conductor.com/learning-cente…

“Big data can uncover hidden patterns and trends… for companies that want to know more about their user and customer behaviors” – @mae_rice. Marketers who work with us get exactly that. #martech #bigdata builtin.com/big-data/big-d…

From @adage via @salesforce, “the trends and challenges around data, privacy and personalization.” Essential reading for every marketer. #bigdata #martech adage.com/article/data-d…

Descriptive – identify trends and patterns Diagnostic – move from hunch to hypothesis Predictive – model out the future Prescriptive – control the future #martech #bigdata @Forbes forbes.com/sites/forbesfi…

A good rundown here from @pamelaparker via @martechismktg. A CJO partner can be key to scaling. We check many of the boxes for live marketers. #martech #experientialmarketing martech.org/questions-to-a…

Does your data and analytics plan align with your business goals? Sounds like a dumb question, but you might be surprised how often it’s not the case. @kesaritweets has some advice. We can help strategize, too. forbes.com/sites/ganeskes…

An interesting take in the @thedrum. Marketers: don’t gripe about increased consumer privacy; embrace it by publicizing why you need to know more about consumers. Give people the full monty, so to speak, and they’ll return the favour. #MarTech thedrum.com/profile/habu/n…

1.Prioritize tech that measures campaign ROI. 2. Be agile and emphasize insights. 3. Make the entire funnel work well for you. Sounds familiar. #martech #SaaS cmo.com.au/brand-post/con…