Lippincott

Let’s be real: enough ink has been spilled on the power of #AI. For us, the time for talk is over. It’s time to play. That’s why we’re so excited to debut PLAY, a series exploring AI's impact on brand and experience design: lippincott.ai

Earlier this month, we partnered with @lippincottbrand for an intimate panel conversation, highlighting the why behind BRG + our work with Black businesses across the U.S. It was great sharing space with professionals across the consulting industry & our broader NYC community

Ahead of this year’s #SuperBowl, we got to thinking: in a quest for differentiation, how have all these brands ended up in Kansas City? And what are marketers missing when it comes to celebrity endorsements? Hint: it has to do with brand storytelling. bit.ly/3OCoRsS

What does it take to build an iconic brand? Our CMO, Heather Stern, took the question to the #SXSWSydney stage and asked three of the biggest CMOs in Australia. Tune into the live recording on the latest episode of #IITMpodcast, out now: bit.ly/3QZp4qu

80 years. And we’re just getting started. From 1943 to today, thank you to all our amazing clients. We couldn’t do this without you. Here’s to the next 80.

Three of the biggest brands in Australia. One stage. Join our CMO Heather Stern at #SXSWSydney on October 19 alongside leading CMOs: Zach Kitschke of @canva, Jo Boundy of @CommBank & Brent Smart of @Telstra on what it takes to build an iconic brand: bit.ly/3PModJ7

We're feeling honored. Thank you @signalawards for recognizing #IITMpodcast as a finalist in the Creativity & Marketing category. Please consider voting for us by October 5! bit.ly/3thV4T

From @Dove to @BurgerKing, and now @thenotco, @fer_machado123 has been behind some of the world's boldest brand campaigns. On the latest #IITMpodcast, he shares his approach to creating award-winning work, what it takes to be a successful CMO and more: bit.ly/3LF8Pgy

What are the key attributes of a winning brand strategy? Listen to what David Mayer, Senior Partner, Director of Marketing and Customer Strategy, @lippincottbrand, says on the #CMOTalkSeries Panel Discussion. To know more, register now on the below link! bit.ly/3RgMOrZ

AI isn't coming for your job. But those experimenting with it will. Why? Experimentation is key to staying ahead of the curve—and the brands that are winning right now are doing just that. Want to hear more? Us, too. Please vote for our session at SXSW: bit.ly/3OyYIuk

One thing is for sure: Barbie is on fire. But a decade ago, that wasn’t the case. In an all-new episode of #IITMpodcast, hear how Lisa McKnight, @Mattel's chief brand officer, helped transform Barbie from a toy to a state of mind. Listen here: bit.ly/43WS8mR

Barbie. She’s everything. She’s everywhere. And she’s all anyone is talking about. But how did the brand get here? A decade-long journey, for starters. Tune into an all new episode of #IITMpodcast with Lisa McKnight, Chief Brand Officer of Mattel. Out tomorrow.

Can something embody both a legacy and the future? We partnered with @lippincottbrand to create a new brand identity for @NYCPride with that question in mind, featuring the Gotham and Knockout typefaces. ❤️🌈 Thank you @printmag for the story: mntype.co/3NUDPL3

One year ago today. Happy Pride, everyone.

Throughout her 35-year-plus career, Connie Birdsall has mentored her fair share of designers. Her number one piece of advice? Stay curious. Hear more words of wisdom from Connie on the latest episode of #IITMpodcast: bit.ly/447Oyqz

The Johnson & Johnson product portfolio has been home to the most iconic brands in consumer health for 135 years. But for the business to have the agility to innovate and grow across its categories, it needed to become its own company. 👋, Kenvue: bit.ly/3qKMCpn

Today, we’re unveiling our first Australia-specific Go-to Brands study, harnessing our framework for effectively diagnosing, measuring & managing brands to guide companies across the region. Download it now for insights from consumers across Australia: bit.ly/43wx8nO

🎧 Listen to our CMO Alice Milligan discuss her inspiring career journey and how she's championing greater inclusivity within financial services on this episode of @Lippincottbrand’s “Icons in the Making” podcast. #IITMpodcast

As CMO of @MorganStanley, Alice Milligan sees it as her responsibility to help inspire the next generation of leaders. Her advice? Own what makes you different. Tune into the latest episode of #IITMpodcast to hear more wisdom from Alice. bit.ly/3mJRV6W

From brand identity to illustration, Brendán Murphy knows how to harness design to tell impactful stories. That's why we couldn’t be prouder to announce his new role as Global Creative Director. We can’t wait to see where he takes us. Let’s go, B. bit.ly/3MBxa84