Luau Group

✨ 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲, 𝐄𝐯𝐞𝐫𝐲 𝐃𝐚𝐲 ✨ Behind every great guest experience, there’s a story - shaped by people who bring hospitality to life with dedication, intuition, and genuine care. On 24 April, we recognise everyone across the hospitality industry who turns everyday moments into memorable guest experiences. At Luau, we see hospitality not just as a service, but as a commitment to consistency, care, and attention to detail - both on property and online. Because today, the guest journey begins long before arrival. It starts with how your brand is seen, understood, and trusted across search, and continues through every interaction that follows. We’re proud to support the industry in shaping those first impressions and ensuring they reflect the true experience guests can expect. 𝐇𝐚𝐩𝐩𝐲 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 𝐃𝐚𝐲 to our partners and to all who make travel feel personal and make it all possible! 🏨🌍 #HospitalityDay #HospitalityIndustry #GuestExperience #TravelAndHospitality #LocalSEO

𝐓𝐡𝐞 𝐇𝐢𝐝𝐝𝐞𝐧 𝐋𝐨𝐠𝐢𝐜 𝐁𝐞𝐡𝐢𝐧𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐚𝐩𝐬 𝐍𝐞𝐢𝐠𝐡𝐛𝐨𝐮𝐫𝐡𝐨𝐨𝐝 𝐑𝐚𝐧𝐤𝐢𝐧𝐠𝐬 📍🗺️ Hotel visibility isn’t binary. A property can be fully indexed and performing well, yet still not appear in a neighbourhood search. In her latest article, Valentina Vasileva, our Business Performance Manager, explains why this is often not a technical issue, but how Google structures geography and interprets user intent. 🟢 𝐊𝐞𝐲 𝐩𝐨𝐢𝐧𝐭𝐬: ✔ Google uses internal “search polygons” ✔ Landmarks create separate visibility clusters ✔ Ranking is intent-based (price, demand, behaviour) ✔ Visibility changes with filters, dates, and context 💡 𝐋𝐮𝐚𝐮 𝐈𝐧𝐬𝐢𝐠𝐡𝐭: Visibility limitations are often contextual rather than technical. The goal is not to fight the map, but to perform within the audience that the algorithm is designed to serve. Read more: 👉 luaugroup.com/google-maps-ne… #LocalSEO #GoogleMaps #SearchVisibility #NeighbourhoodRankings #BusinessRanking

🌸🐣 𝐇𝐚𝐩𝐩𝐲 𝐄𝐚𝐬𝐭𝐞𝐫 𝐟𝐫𝐨𝐦 𝐋𝐮𝐚𝐮! As spring unfolds, Easter reminds us of new beginnings, fresh perspectives, and the value of taking a moment to recharge. In Bulgaria, Easter is a time for traditions, faith, and meaningful family moments - a time to gather around the table, reconnect with loved ones, and celebrate togetherness and shared values. May your day be filled with warmth, laughter, and the spirit of spring. 🌷 #LuauEaster #HappyEaster #BulgarianTraditions #SpringMoments #NewBeginnings

𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐢𝐠𝐡𝐭𝐞𝐧𝐬 𝐑𝐞𝐯𝐢𝐞𝐰 𝐏𝐨𝐥𝐢𝐜𝐢𝐞𝐬: 𝐍𝐞𝐰 𝐑𝐮𝐥𝐞𝐬 𝐓𝐚𝐫𝐠𝐞𝐭 𝐅𝐚𝐤𝐞 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐑𝐚𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐢𝐩𝐮𝐥𝐚𝐭𝐢𝐨𝐧 ⭐ Google is stepping up enforcement against fake and incentivised reviews. In his latest article, Stefan Ivanov, Manager, Client Communications at Luau, explains what this means for visibility and review strategy. 🟢 𝐊𝐞𝐲 𝐮𝐩𝐝𝐚𝐭𝐞𝐬 ✔ Stronger fake review detection ✔ Increased enforcement ✔ Focus on authentic feedback 💡 𝐋𝐮𝐚𝐮 𝐈𝐧𝐬𝐢𝐠𝐡𝐭: Review management should focus on encouraging genuine customer feedback rather than attempting to influence the outcome of reviews. Read more on the topic in the full article: 👉 luaugroup.com/google-review-… #LocalSEO #ReviewManagement #FakeEngagement #BusinessRating #OnlineReputation

✨ 𝐓𝐢𝐩 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐨𝐧𝐭𝐡 For a comprehensive guide on managing Google Business Profile roles, read our full article here: 👉 luaugroup.com/google-busines… #GoogleBusinessProfile #BusinessAccountSecurity #AccessManagement #BusinessUsers #PeopleandAccess

📊 5 𝐓𝐡𝐢𝐧𝐠𝐬 𝐭𝐨 𝐊𝐧𝐨𝐰 𝐀𝐛𝐨𝐮𝐭 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐞𝐧𝐮𝐬 (𝐓𝐡𝐚𝐭 𝐈𝐦𝐩𝐚𝐜𝐭 𝐘𝐨𝐮𝐫 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲) 1️⃣ 𝐀𝐜𝐜𝐮𝐫𝐚𝐜𝐲 𝐈𝐬 𝐭𝐡𝐞 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 Every dish name, description, and price helps Google understand your offerings. Inaccurate or outdated information can hurt both search ranking and user trust. 👉 Consistency builds credibility. 2️⃣ 𝐀 𝐂𝐥𝐞𝐚𝐫 𝐔𝐩𝐝𝐚𝐭𝐞 𝐑𝐨𝐮𝐭𝐢𝐧𝐞 𝐒𝐚𝐯𝐞𝐬 𝐓𝐢𝐦𝐞 (𝐚𝐧𝐝 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬) Establish a regular process for updating pricing, seasonal items, and menu structure. Frequent updates keep your menu current and reliable. 👉 Routine updates support local relevance. 3️⃣ 𝐓𝐡𝐞 𝐑𝐨𝐥𝐞 𝐨𝐟 𝐌𝐞𝐧𝐮 𝐏𝐡𝐨𝐭𝐨𝐬 High-quality, accurate photos influence engagement and decision-making. Avoid stock or AI-generated images; authenticity matters. 👉 Correct visuals boost clicks and interactions. 4️⃣ 𝐊𝐞𝐞𝐩𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐌𝐞𝐧𝐮 𝐄𝐚𝐬𝐲 𝐭𝐨 𝐑𝐞𝐚𝐝 Organise sections clearly, use descriptive names, and include concise descriptions and prices. A readable menu improves both user experience and search performance. 👉 Clarity = better discoverability. 5️⃣ 𝐖𝐡𝐞𝐧 𝐔𝐬𝐢𝐧𝐠 𝐀𝐈 𝐨𝐫 𝐏𝐃𝐅 𝐈𝐦𝐩𝐨𝐫𝐭𝐬 - 𝐀𝐥𝐰𝐚𝐲𝐬 𝐑𝐞𝐯𝐢𝐞𝐰 AI-generated menus or PDF uploads can save time, but always check for accuracy, structure, and correct images before publishing. 👉 Manual review ensures reliability and trust. 📌 We share 8 detailed actions in our full article – find the other 3 on our blog: 👉 luaugroup.com/the-living-goo… #GoogleMenus #LocalSEO #GoogleBusinessProfile #MenuOptimisation #LocalVisibility

𝐓𝐡𝐞 𝐍𝐞𝐰 𝐁𝐢𝐧𝐠 𝐏𝐥𝐚𝐜𝐞𝐬 𝐃𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝: 𝐊𝐞𝐲 𝐂𝐡𝐚𝐧𝐠𝐞𝐬 𝐚𝐧𝐝 𝐖𝐡𝐚𝐭 𝐓𝐡𝐞𝐲 𝐌𝐞𝐚𝐧 𝐟𝐨𝐫 𝐌𝐮𝐥𝐭𝐢-𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 📍💻 Launched on 3 October 2025, the new Bing Places Dashboard brings a modern interface and improved functionality, though early transitions had temporary challenges. In her full article, Martina Koleva, Online Marketing Expert at Luau, covers the early hurdles, progress, and key updates. 🟢 𝐓𝐡𝐞 𝐝𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝 𝐟𝐞𝐞𝐥𝐬 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐚𝐛𝐥𝐲 𝐦𝐨𝐫𝐞 𝐬𝐭𝐚𝐛𝐥𝐞 𝐚𝐧𝐝 𝐫𝐞𝐥𝐢𝐚𝐛𝐥𝐞 𝐧𝐨𝐰: ✔ Core business details are now accurately displayed. ✔ Key information, such as addresses and primary categories, has been restored. ✔ The search function works as intended. ✔ Loading more than 20 businesses per page is now possible, although it may require a short wait. 💡 𝐋𝐮𝐚𝐮 𝐈𝐧𝐬𝐢𝐠𝐡𝐭: Monitoring, adaptability, and structured management remain essential. Read the full article now: 👉 luaugroup.com/bing-places-da… #LocalSEO #BingPlaces #BingMaps #DashboardUpdates #BusinessManagement #MarketingInsights

👀 #GoogleBusinessProfiles now show a new field for Primary chat under Place Page #Attributes for #venues like #restaurants and #bars. Options include WhatsApp, Facebook Messenger, LINE, KakaoTalk, and SMS. Another signal Google is pushing more direct customer interaction. 📍

5 𝐓𝐡𝐢𝐧𝐠𝐬 𝐭𝐨 𝐊𝐧𝐨𝐰 𝐀𝐛𝐨𝐮𝐭 𝐆𝐨𝐨𝐠𝐥𝐞 𝐕𝐢𝐝𝐞𝐨𝐬 (𝐁𝐞𝐟𝐨𝐫𝐞 𝐘𝐨𝐮 𝐔𝐩𝐥𝐨𝐚𝐝 𝐎𝐧𝐞) 🎬 1️⃣ 𝐕𝐢𝐝𝐞𝐨𝐬 𝐍𝐨𝐰 𝐀𝐩𝐩𝐞𝐚𝐫 𝐏𝐫𝐨𝐦𝐢𝐧𝐞𝐧𝐭𝐥𝐲 𝐨𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐚𝐩𝐬 In many cases, videos appear directly after the primary image in the media carousel, increasing their visibility. 👉 Motion attracts attention faster than static visuals. 2️⃣ 𝐀𝐮𝐭𝐨𝐩𝐥𝐚𝐲 𝐂𝐫𝐞𝐚𝐭𝐞𝐬 𝐈𝐧𝐬𝐭𝐚𝐧𝐭 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 Videos automatically play as users scroll, capturing attention and encouraging interaction. 👉 More engagement = stronger behavioural signals. 3️⃣ 𝐊𝐞𝐞𝐩 𝐀𝐭 𝐋𝐞𝐚𝐬𝐭 𝐎𝐧𝐞 𝐑𝐞𝐜𝐞𝐧𝐭 𝐕𝐢𝐝𝐞𝐨 𝐢𝐧 𝐭𝐡𝐞 𝐎𝐰𝐧𝐞𝐫 𝐆𝐚𝐥𝐥𝐞𝐫𝐲 Maintaining at least one up-to-date video reduces the chance of being replaced by user-uploaded content in the media carousel. 👉 Maintain control over your visual narrative 4️⃣ 𝐅𝐨𝐥𝐥𝐨𝐰 𝐆𝐨𝐨𝐠𝐥𝐞’𝐬 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 Duration: Up to 30 seconds File Size: Up to 75MB Resolution: 720p resolution or higher 👉 Optimisation starts with compliance. 5️⃣ 𝐕𝐢𝐝𝐞𝐨𝐬 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧 𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 Short clips of facilities, services, or team members help humanise the business and support customer decision-making. 👉 Visibility improves as credibility increases. Want to understand how videos truly impact your Google visibility? Read our full article to explore the strategy in detail: 👉 luaugroup.com/lights-camera-… #LuauInsights #GoogleVideos #BusinessVisibility #LocalSEO #ContentMarketing

📍𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐚𝐩𝐬 𝐏𝐢𝐧 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: 𝐖𝐡𝐲 𝐒𝐨𝐦𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐀𝐩𝐩𝐞𝐚𝐫, 𝐚𝐧𝐝 𝐎𝐭𝐡𝐞𝐫𝐬 𝐃𝐨𝐧’𝐭 🌍 Why does your Google Maps pin only appear when zoomed in, while others are visible instantly? In her article, Kamena Ivanova, our Client Communications Specialist, explains how trust signals, profile completeness, reviews, engagement, and competitive density influence map visibility. 💡𝐋𝐮𝐚𝐮 𝐈𝐧𝐬𝐢𝐠𝐡𝐭: Visibility isn’t just about being listed - it’s about being consistently active, well-optimised, and trusted in Google’s eyes. Explore more here: 👉 luaugroup.com/google-maps-pi… #GoogleMaps #LocalSEO #PinVisibility #SearchVisibility #LocalSearch #BusinessGrowth

Important update for anyone managing Google Business Profiles 👇
Visibility signals are changing again. Now is the moment to review your tracking setup. #LocalSEO #GBP

Seeing significant fluctuations between review data on Google live listings vs what the API returns - and it changes hour by hour. Anyone else noticing this?#GoogleBusinessProfile #GoogleReviews @Lluc_SEO @GuideTwit @mblumenthal

📊 2025 𝐋𝐨𝐜𝐚𝐥 𝐒𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐯𝐢𝐞𝐰: 𝐊𝐞𝐲 𝐂𝐡𝐚𝐧𝐠𝐞𝐬 𝐚𝐧𝐝 𝐋𝐮𝐚𝐮’𝐬 𝐏𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 2025 reshaped Local Search into an AI-driven trust ecosystem. Maps became the source of truth, reviews turned into structured data, Q&A gave way to verified answers, and profile accuracy became critical. In her blog article, our Founder & CEO, Silviya Marinova, explains what these changes mean for brands moving into 2026. Read the full article here: 👉 luaugroup.com/2025-local-sea… #LuauInsight #LocalSearch #AIinSearch #SEO #GoogleMaps #ReputationManagement

Google hotel knowledge panel posting reviews bug within web search seroundtable.com/google-hotel-k… via @ValGetova and @GuideTwit