Lyette Reback

@joelgascoigne Agreed. My work started because the prior sole purpose of my life was going off the rails. I learned having more facets in my life to focus on - gave me encouragement. I was not a failure. I was a human capable to growth and learning…and so much more than previously thought.

It’s a good idea to aim to progress in other dimensions of life throughout the duration building a company. I've come to believe that while working on a company (in my case Buffer) you should be progressing in other dimensions of your life. Generally, any sort of progress is not linear. Meaning that sometimes you’re seeing significant growth and progress, sometimes you'll be going through a flat patch, and sometimes even declining. If you only have goals for one dimension or aspect of life, when you're having a hard time in that area you can feel crushed. If you have multiple dimensions of life you're focusing on with clear goals and progress, you can set yourself up to always be winning in some area. The types of dimensions this could be applied to are those such as friendships, family / relationships, exercise and fitness, investment and financial freedom, hobbies or skills, experiences, mindfulness and self work, etc. Personally, no matter what the outcome of Buffer, and no matter the phase it is in, I want to have several other dimensions of my life in which I’m progressing. If I approach things in this way, then whichever moment in time I pick, whether 1 year in, 5 years in or 15 years in, I will have progressed in life in terms of my overall goals and dreams. Alongside trying to make Buffer successful, I also work to become more fit through strength training, I'm trying to become a better parent to my two boys, a better partner to my wife, and I want to progress in hobbies which right now include playing piano, writing and growing my network, and tinkering with code, automation and AI. I’m also trying to build a new cardio habit with running and skiing or mountain biking depending on the season. I've been building Buffer for 15 years now, and I've had a wide variety of hobbies, goals, and self-improvements I've focused on over time. This approach is in contrast to the "deferred life plan", where you go all-in on your startup and sacrifice everything else, with the hope that one day it will all work out. I see people do this a lot, but it could be potentially devastating if the startup doesn't work out. And regardless of the outcome, startups come with so many lows amongst the highs that it's really worthwhile to have something else that's going well in life on those tough days, weeks or months.

@joelgascoigne Brilliant. Company -= Community. Together we succeed or fail, based on our ability to be candid and dig deep. Thank you for this reminder.

A pattern I've noticed as a CEO is that people will sometimes try to save me time by presenting just the specific question or items they're hoping to get sign off on. I'm sure that in some ways I've caused this pattern by presenting as busy, and probably in other ways it's a learned habit people have developed from their career experiences. It's probably somewhat natural to try to save the CEO time, and many CEO's may be quite efficient at making decisions on much less data than I am. But for me, I see it as a critical part of my job to strive to make great decisions, model how I approach doing that, and take every opportunity to help people grow by thinking through decisions holistically. Many problems arise from companies being too siloed, and it's natural for someone in an individual contributor position to not always have the full picture of strategic choices across other areas. Similarly, I often lack the detail-level context that an individual has. Combining our forces, we can arrive at the optimal decisions. As the CEO, I believe I am uniquely placed to keep the whole strategy in my head and draw connections where others may not spot them. My goal when helping teams make strategic decisions is to ensure that our combined efforts across the organization are interconnected and greater than the sum of their parts. Over time, I've become better at spotting this habit early on and shifting the course of the conversation. I will regularly ask for more context and encourage us to step back to a higher level of context in a meeting before going back into the decisions that need to be made. Very often, we arrive at different outcomes than we would have by working only within the details.

@TuckerCNews ❤️

🚨BE HONEST: If Charlie Kirk has touched your life in any way, drop a “❤️” in the comments. We love you, Charlie.❤️🙏

🧵BREAKING: Palm Beach has become Wall Street South - and I've got the wild story of how the ultra-rich turned this sleepy beach town into a financial powerhouse. Get ready for some INSANE numbers...

As a mom - I’ve had some really BAD DAYS. Days I thought I would lose my mind, I would not survive (sometimes figuratively…a few dark spots of literally). The truth is- NO ONE ESCAPES MOTHERHOOD UNSCATHED. Here’s how to survive the tough days! open.spotify.com/episode/3calYs…

@FoxNews STOP TALKING BRETT AND BRIT over the executive order signing! I have been waiting since 2pm to hear what he is signing! @BretBaier @brithume

@ElonMNews A

@JimmyScroggins Parents learn from coaches and pastors. Most helpful “parenting” book I ever read was an FBI agent’s guide to body language.😅🤣🥰

@Clayton_king @youwouldsabrina goodness what is the likelihood of that happening twice in one family? I am so sorry for all you’ve been through and pray for a full recovery for your bride. Thank you Jesus she is on the other side of such a calamity!

@youwouldsabrina Yes. 16 months. Exact same issue. My appendix burst

A week ago my wife collapsed in my arms. Her face turned gray. Her lips turned blue. Her eyes rolled back in her head. Her blood pressure dropped to 80/50. Her appendix ruptured. After emergency surgery and 5 days in the hospital, she’s home. Eating small bites of solid food.

@jeffraykovich Thank you for your encouragement! Any donation amount would be helpful towards our goal of giving Christmas joy to 2,000 kids next year! Or you can follow us on fb, insta, and here on twitter to see our upcoming projects!

@LyetteReback Just saw your interview on NewsmaxTV. How can I help this great project? 🇺🇸🙏🎄

@GarySiniseFound Thank you for allowing believewithme.com to come and serve #goldstarfamilies at this weekend’s #snowballexpress #gradparty in Nashville! It is always an honor to partner with you in this mission! @GarySinise

@EvanHafer TYSM for supporting @GarySiniseFound & #snowballexpress this weekend in #nashville #Believewithme is here and we hope to see u in person to say THANKYOU for supporting our mission over the years!

@JimmyScroggins Wow. Thank you for that simplified explanation of a complicated network!

@PatMonteverde23 So cool to see you today at #chipotle (dinner for champs!) Our family will be rootibg for you!

@DanCrenshawTX My son, 5yo Vaughn, wanted to be YOU for #halloween2021 He’s named after #SOCAaronCarsonVaughn (KIA 08.06.11) and wanted to be a #realhero for trunk-or-treat!

@dereksimpson Even more so when you realize they all likely had to buy new shoes/pants etc out of their own pockets. 🇺🇸

Good start to a Saturday…what an image!

You’re just going to have to trust me that I love my kids…I can’t keep up with y’all’s made up holidays.

@GarySinise Lowered mine last night. Heartbroken. My organization, believewithme.com serves #goldstarfamilies and days like today are so very heavy.

In honor of the lives lost today.

@JimmyScroggins Agreed. But I did love Lunda Carter’s cameo at the end.

❤️🇺🇸⭐️We still have Families of Fallen Soldiers that can be sponsored this Christmas! 🎁 Gifts from wish list 🎁Military themed Bible 🎁Christmas Devotional 🎁Gift cards/Patriotic Gifts 🎁T shirt or other @Believe With Me swag 🎁Personalized Sant Sack believewithme.com/gsc-family-don…