Mark Patchett
10.5K posts

Mark Patchett
@MWPatchett
Founder at Growth Shop - Kyiv/London. Scaling DTC's (ex Nectar Sleep + Trouva + 250 more)
Kyiv/London Katılım Mayıs 2013
1.3K Takip Edilen5.2K Takipçiler
Mark Patchett retweetledi

The state of VC in 2025. Where we are, where we are going, and where to invest ... docsend.com/v/w5bsh/wtfvc25




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I’m glad the robots understand what Maieutic is as I definitely can’t pronounce it.
Alex Prompter@alex_prompter
Most people think AI gives wrong answers because it "doesn't know enough." But there’s a technique that changes everything. It’s called Maieutic Prompting. Here’s a quick breakdown with prompts 🧵:
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I've broken down $2.8 billion in revenue from 11 DTC giants.
40,000+ ads analyzed. 40 hours of deep research.
Here's what I discovered:
These companies are dominating because they've mastered 5 core principles:
→ They trigger emotions, not logic
→ Their messaging is surprisingly simple
→ They leverage UGC over professional content
→ Their landing page strategy is methodical
→ They test creatives relentlessly
The data reveals something fascinating: The highest-performing ads across all 11 brands share an almost identical framework.
I've compiled the data from 40,000+ ads into a detailed spreadsheet + summary doc + a deeper breakdown of most of these brand.
You’ll see what’s working for the big consumer companies—so you can apply it to your brand (in any industry).
Want a copy?
1. Like this post
2. Comment "ads"
This is one of the most valuable resources I’ve ever shared.
PS - I'm also including my personal swipe file of the 50 highest-converting ads from this research.

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i built the cursor agent for marketers
8fig brands are already scaling with it
>analyzes top-performing competitor ads
>finds winning patterns
>spins new versions based on your product
>sends fresh daily scripts via Slack
>bonus: plug Arcads to generate AI UGC videos
-> comment “cursor” for access
must follow
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Mark Patchett retweetledi

You’re missing these prompts to fix your creative feedback loop…
GPT-4o dropped last week and we’ve been testing prompt after prompt, so you don’t have to.
Today we’re launching something built from those tests...
The Ad Creative JSON Script Library: Your plug-and-play system for generating high-performing static ads using AI, in seconds.
This isn’t a “maybe it’ll work” idea. Our scripts have helped us generate a 6-figure ad with a single prompt.
Just smart structure + AI execution.
Inside the guide:
✅ 8 Ready-to-go JSON templates for UGC, testimonials, offers & more
✅ Copy + visual placeholders formatted for GPT-4o
✅ Examples of top-performing layouts
✅ Creative compliance tips
✅ The exact prompt + layout behind a £100k+ campaign
If you’re scaling a DTC brand or running performance campaigns, this is how you speed up creative without sacrificing results.
Want to get access to the prompts?
👍 Retweet this post
💬 Comment “PROMPT” and we’ll send it over!
GIF
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Most people don’t know how to research with AI.
That's why I built a Deep Researcher Mega-Prompt that automates research like a pro.
Now copy and paste this prompt in ChatGPT, DeepSeek, Grok, or Perplexity and make it your personal research assistant.
Like + comment "Mega" and I’ll DM it to you.
(Must be following me)

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Our Shopify brands are smashing SMS ROI numbers for back-in-stock notifications with WhatsApp. Nicely done @DiscoCrate. WhatsApp is the next big win in ecom 👏
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@pmarca This list has been solid. I left my home in Kyiv last week. So, so, so sad seeing this unfold. This list does the best job so far of giving a realistic picture vs what our friends who are on the ground are experiencing. twitter.com/i/lists/149432…
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Really enjoyed @MWPatchett's "The UGC Ad Hack: How we created an ad for $300 that drove $10m in sales." presentation for @GrowthMentorHQ's Summit.
Succinct, detailed, actionable. Perfect presentation.

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Mark Patchett retweetledi

@KovachR Nice man, I think the missing piece that CRM nails is cleaning the list for things like refunds and less attractive finance orders etc if the economics aren't as warm. A nice combo is negative CRM shitty audience LAL paired with positive pixel audiences.
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