MarketingOperators

.@couuor rebuilt Ridge’s entire site after 10 years. @connorrolain added a step pre-checkout. @codyplof’s last six CRO tests were winners. The boys have been busy ↓ Upsell pre-checkout, +23% AOV (Conversion rate stayed flat) Redesign entire site + test for lift (Subtract sections to find impact) Stack +1 change per variant (Learn four times faster) Survey customers for test ideas (That’s how Cody got six wins) Pipe “Listen Labs” into Claude (AI writes the test brief)

BREAKING NEWS Operators and @fulfilio Launch the Operators Portal: 4.7 Million Words of Real Ecommerce Strategy, Now AI-Searchable in Seconds accessnewswire.com/newsroom/en/pu…

@9operators @fulfilio Incredible work

Valued at +$10B, Quince advisor and (fmr.) brand acquisition goat @RomanEcom reveals how he’s creating the future of commerce. “Unreal” retention curves Manufacturer-to-consumer 1/5 usual logistics costs Frees up working capital Uses it for his own brands @Seanfrank @mbertulli left stunned by the best smile in consumer.

@9operators @mbertulli @KatyMimari Monster episode: “Facebook ads made us all really bad marketers. We’ve forgotten how to be great storytellers.” Louder, @mbertulli, for the people in the back!

Sunil Agrawal wants to grow his business 20% this year … At ~$450M, that’s +$90M NEW OPERATORS TITANS with @mbertulli @KatyMimari 6 DTC brands globally Live TV (24/7/365) 3.5k employees Vertically integrated Publicly traded co. 90k SKUs; +100/day “There’s no reason to quit unless I get hit by a truck.”

@9operators @RomanEcom @mbertulli @Seanfrank GOAT 🐐

“If you’re sub-100M, your brand has zero exit value.” That’s @RomanEcom, who spent the last four years acquiring brands under 50M. @mbertulli + @Seanfrank get the scoop on why he stopped … 20-yr olds with 8-fig brands Clearing 25M+ per year Launch 100 products/mo via AI Erasing 10-year moats overnight But hit >100M + buyers show up

@oliviaakory “Podcast and Claude” … that’s strange. Who requests demos because of a podcast?

Two demo requests today cited Claude in the source field - free text, not a dropdown pick. n=2. But seeing two back to back for the first time and it's fucking awesome.

@AaronOrendorff @codyplof @oliviaakory Does he get to keep his job?

@codyplof @oliviaakory You could always two-birds-one-stone (pander) it

voice notes to @codyplof

@codyplof @AaronOrendorff It’s. So. Glorious! 🥹

What @AaronOrendorff has built is sick. He built a portal that has EVERY single thing Operators has ever done, complete with transcripts, links to every episode, webinar, and past newsletter. You can be the first thing I did when I saw it was gave it to claude and had it index them for conext. I then built playbooks for the major concepts like diagnosing ad account issues, product development, GTM strategy, and more. Does anyone wanna get access? Not sure if I'm allowed to send it or not. Comment and tag @AaronOrendorff if you wanna see this and I'll convince him to package it up.

Check out the full episode … YouTube: 9ops.co/jts6nd Apple: 9ops.co/vs2g1f Spotify: 9ops.co/q33o2j youtube.com/watch?v=QXd5No…

If there’s one thing every operator can count on, it’s change. @connorrolain + @couuor say R.I.P. to … - Prime Day (as we knew it) - 3-page creator briefs - Scripted UGC - Lookalike audiences - Product quizzes What’s replacing them? Tentpoles, one-line briefs, yappers, broad targeting + AI chat agents. Full episode out now!

@john_swanson_88 @oliviaakory @andrewjfaris I bet Olivia has more, but Andrew included some example data here!

@oliviaakory @M__Operators @andrewjfaris Interesting, would love to see that data!

I've now sent this clip to a handful of our subscription clients and you can tell that @andrewjfaris is onto something that they are feeling in their business. That the subscription funnel gets way over-optimized, and the OTP funnel is way under-optimized. "I think it's possible that subscription brands are making the game way harder on themselves cash wise then it needs to be. The classic subscription LTV playbook is - spend into oblivion at a .6 or whatever on Meta and win on your 250% LTV or whatever the number is. That can that totally can work. I've done it. But I also think that there's that a lot of those brands undervalue getting one-time-purchases with a higher AOV and not burning so much money on 1st purchase. Over a 6 plus month time period, you end up with subscriber and non subscriber customers very often converging on each other. Once a customer either doesn't want the product or just has too much of it, it's really hard to get them to keep buying it. And I used to kick against this. I used to think like this is wrong and it's all about LTV in these businesses. But I've looked at some of these cohorts play out over very long periods of time and I'm sort of amazed at how much your subscriber and your non-subscriber cohort converge on each other."

Garrett Yamasaki turned a $12 blog into an 8-figure pet brand. 100% bootstrapped 4-person team But he hit a ceiling Go deeper or wider? @mikebeckhamsm, @mbertull + @CurtisMatsko debate his next move in our OFFICIAL debut of “Help an Operator Out” ↓ Is his market size tapped? Or product category? Should he go further into doodles? Or launch new brands? Keep grinding Meta? Or bet on vets and groomers? Chase nine figures? Or protect what he’s built?

@AaronOrendorff @codyplof @connorrolain @couuor My squad 🔥 but you forgot to tag the most unsung hero, @Mike_R_Blanke

This is an appreciate post for: - @codyplof - @connorrolain - @couuor Those gents bring so much value to our industry and they make my life as a leader so much easier. What you don’t see is them behind the scenes, generating both love + content from recent examples like … - @michaelandeggie - @mattytjmartin - @DerekLauermann … who are only willing to give of themselves to the podcast and to the Operators Newsletter because of the value the three at the top just keep steady delivering.

Check out the full episode … YouTube: 9ops.co/bkl8bq Apple: 9ops.co/t4q3aj Spotify: 9ops.co/8dw93l youtube.com/watch?v=auKUEv…

.@couuor rebuilt Ridge’s entire site after 10 years. @connorrolain added a step pre-checkout. @codyplof’s last six CRO tests were winners. The boys have been busy ↓ Upsell pre-checkout, +23% AOV (Conversion rate stayed flat) Redesign entire site + test for lift (Subtract sections to find impact) Stack +1 change per variant (Learn four times faster) Survey customers for test ideas (That’s how Cody got six wins) Pipe “Listen Labs” into Claude (AI writes the test brief)

Stellar podcast with @michaelandeggie @couuor @connorrolain. Even for brands that do not have as high AOV I have always loved having Cost Per Email, Cost Per SMS, Cost Per Shipping Form Completion and other secondary metrics to help understand marketing channel effectiveness too. Highly recommend listening. Deeply tactical @M__Operators episode. youtube.com/watch?v=cBbsDG…