Madhan Parthasarathy
1.7K posts

Madhan Parthasarathy
@Madhan____
designer building keyboards | design @tessact_ai



once the particle system was in place, the next step was locking the composition. → camera angle and lens. level of sight. → light and time of day. warmth, shadows, depth. → depth of field. aperture, focal length.




it all kind of started with a very innocent idea. how do you make someone feel air through a screen? when we started working with @abhinavguptaIAQ , @Sl1mshetty and the Breethr team, we didn't want to approach it as just a consumer hardware company or a research company or sensors and filtration specialists. we wanted to approach breather as a team that's actualised the air in our spaces. how we perceive it. how we breathe it. how we experience it. how it affects our cognition and longevity. so the brief became: how do we make someone on a website feel that? we started with the lingering feeling of what clean, fresh air actually feels like. that crisp, easy-to-breathe sensation. and the imagery that comes with it. a beautiful green meadow. blue skies. cool 20 degree temperatures. and that's where the grass came in. that's where our visualisation process started. and while it all sounded like an incredibly intuitive and innocent idea, we didn't want to stop at that static. we wanted to make it feel like an experience. next: how we actually built it.



























