Magnetic

Cath Waller, MD advertising at @immediate_media kicks off Magnetic’s Future of #Retail event.

Our global head of SEO Stuart Forrest took to the stage at @PPA_Live this week, discussing why the arrival of Google's SGE might not be all bad for publishers. Find out more in @pressgazette: pressgazette.co.uk/platforms/goog…

What the next generation of planners want from publishers. Alex Groom (PHD), Ellis Jacobson (essencemediacom), Rachel Haron (Goodstuff) and Sorcha Ince (MGOMD) chat to Dino Myers Lamptey (The Barber Shop) at the PPA Festival. #magazinemedia #ppafestival

First session of the PPA Festival announced. When specialist media made history - we'll hear from Jo Hamilton (@JoHamil73963257), @bryanglick, and Natasha Bondy. Hosted by @TomLoxley. Find out more: ppa.co.uk/ppa-festival-t… #PPAFestival

Reasons to be cheerful: A sector defined by confidence, optimism, and opportunity PPA CEO, @SajMerali shares highlights from the publishing sector and why she is so excited about the year ahead magnetic.media/news-views/new…

.@HearstUK announces new leadership team and key senior appointments Read more: ppa.co.uk/hearst-uk-anno…

Our multi-platform partnership with @AudiUK celebrates the nexus of style and technology and stars singer, songwriter and Audi storyteller @JorjaSmith. See campaign snapshots below, and read the feature article with Jorja, created by ELLE UK for Audi: bit.ly/42ya5sL

We had a great time partnering with the @TravelWeeklyUK Globe Travel Awards last week 🥳 @GHmagazine's MD, Liz Moseley, and Editorial Director, Gaby Huddart, presented on the £41 billion spent by Hearst audiences on travel a year - more than 50% of all trips by UK consumers. ✈️

New commercial operations lead for @BauerMediaGroup UK publishing. Read more 👇👇👇 magnetic.media/news-views/new…

Going beyond boosting brand awareness, @verynetwork wanted to establish their position at the forefront of fashion trends. A four-page advertorial was published in @GraziaUK’s✨Big Fashion Issue to enhance their fashion credentials, find out more here:👗 buff.ly/3GKF77b

Great to see our branded content partnership with @marksandspencer @mindshare_uk scoop the Highly Commended award for Content Partnership of the Year at the @MagneticMedia Spotlight Awards last night! Congratulations to all involved.

This agency has not only been a hugely supportive partner over the last 12 months but their commitment to the specialist media sector has seen considerable growth. Magnetic’s publishers were unanimous. This year’s Agency of the Year is… @emc_uk

Client of the Year... This advertiser is committed to uncompromising quality who uses magazine media as the perfect showcase for its brands. They have increased their use of premium positions in print, and dominance of luxury publisher channels online. Congrats, @CHANEL

Content Partnership of the Year – over £100k... This brand leveraged the trusted voice of mag media to land their messaging - an experiential, multilayered campaign exceeding all targets. And the winner is… @WavemakerUK and Activia with Becoming the Nation’s Gut Health Coach

Content Partnership of the Year – budget under £100k... The winner brought innovative content ideas to life by creating a strong link between the digital and print elements of their campaign. Congrats, PHD & Warner Brothers Discovery with A Little More Conversation #Spotlight

Best Use of Digital... The winning campaign stood out in its interaction with the consumer through its storytelling, making the campaign relatable and simple to understand. Well done, @emc_uk and @eBay with The Great British Fix Up. #Spotlight #Magnetic

Campaign For Good... The winning campaign was a really powerful example of using magazine media brands to inspire behaviour change. The client described the results as really impressive. Congrats, @MGOMD & the UK Covid 19 Inquiry with Every Story Matters #Spotlight #Magnetic

First up, Best Use of Print... The winner caught both the judges' attention - and the consumers - through its fun and heartfelt campaign that delivered strong results using print. Congrats, @OMD_UK and @LidlGB with Making Christmas UnBEARlievable #Spotlight #Magnetic

Featuring stars including #DameMaryBerry, #DrMaggieAderinPocock, #TrinnyWoodall and #ShirleyBallas, last weekend’s Good Housekeeping Live, in partnership with @Dyson, brought together readers and experts for a weekend like no other. #ghlive #goodhousekeepinguk @GHmagazine

Although we continue to see small signs of stabilisation, a significant 89% of consumers are concerned about the cost-of-living crisis 📈 💸 Find out more from our recent Bauer Insiders study here: buff.ly/47jMflH