GV Suraj

#Dhurandhar2‌: Despite its massive scale and hype, even the most anticipated Bollywood sequel hasn’t penetrated deep in the South with its dubbed version. Audiences in the South have a fierce loyalty to local stars, unlike the Hindi belt where there’s no such special preference. Most Bollywood stars & creators have lost touch with the masses, serving up content that only appeals to desi elites and NRIs. The stardom factor up North has completely lost its sheen, thanks to a full-blown cultural renaissance and ever-growing exposure to global content. That’s precisely why Baahubali 2 and Pushpa 2 shattered all records in the North. They delivered the larger-than-life, high-octane cinema that the masses crave. But #Dhurandhar2 or any Hindi film so far never pulled off the same down South as the local stars and creators are firmly holding their ground. The South audience is more often than not thoroughly satisfied with what they consume in their languages. A Well Made Bollywood biggie led by a Telugu Star? That might just be the one to finally change the game in the future.