María P. Arrilucea

I’ll leave this advice here

¿Cómo podemos utilizar la inteligencia artificial en UX para ser más ágiles y eficientes? 📰 Nuevo artículo: "Inteligencia artificial generativa aplicada a UX" dev.to/mariaarrilucea…

Sostenibilidad aplicada a diseño 🌿🖌️Charla de @vozdevos en los @SDNightsBCN

UX Gathering at @AdevintaSpain. Use cases, learnings and a talk on research skills frameworks by @saritarink Research Director at Sngular

Three days for innovation at the @AdevintaSpain hackathon to focus on ideas that will add more value to our products. 180 people in 36 multidisciplinary and self-organized teams: tech, ux, data, product, advertising, business… #womenintech #AdevintaSpainHackathon

@leeloowrites (Not thinking about leaving UX but:) The tension between business goals and user value can be exhausting

The product "triad" model can never be balanced if the PM's responsibility is to the company (profit for the business), the devs' responsibility is to the company (stable, scalable codebase), and only the designer's responsibility is to the user.

@vozdevos @bzgds @silviacalvet @afont @EstherArboix @galu @dagobri @moresimplicis @sconsafos @kskllana Es un montón de gente que quiere celebrar contigo ❤️ Un abrazo grande bonita! 😘

My upcoming book, Time to Listen, will teach how to listen deeply for qualitative research in a way that -- scales beautifully -- encourages understanding of different thinking styles -- helps build cognitive empathy -- reduces bias/assumptions in the data bit.ly/3lOBlyi

“For every KPI that you have in your company introduce an *anti-KPI* Instead of measuring just engagement, start to measure regret. At what point do users start regretting being on your platform? Pair every metric with an anti-metric so that you can't blindly follow and optimize.

“Artificial Intelligence has to have a duty of care towards us. The greater assymetry in knowledge it has, the power it has over us, the greater the degree of liability we need to have for a misalignment of it acting in our best interest. @aza open.spotify.com/episode/4ruPi3…

Qué suerte seguir celebrando tan buena amistad y compañerismo UX durante 10 años. Gracias por estar ahí @vozdevos 💕

This short video explains how to use the hypothesis prioritization canvas to determine which hypotheses you should test. buff.ly/373EK5j

“Product disease ‘Narcissus Complex’ happens when we are so focused on our internal goals that we lose sight of what the customer needs @RadhikaDutt

“Defaults work because First, they reflect an implicit endorsement from the choice architect. Second, staying with the defaulted choice is easier than switching away from it. Third, they endow decision makers with an option: less likely to to give it up, now that it’s theirs.

If leadership doesn't see it until it's obvious to everyone else, then how is that leadership? (Isn't that laggership?)

Very energetic morning with the UX folks at @InfoJobs @AdevintaSpain sketching possible solutions for some of our most strategic #opportunities

In Christopher Alexander's work, there are three concepts essential to any designer: Form, Context & Fit. This is foundational for great design. Let me break it down for you.🧵

In surveys, avoid questions that only have two possible answers: yes and no. “The world is analog and yes/no is a binary choice, so the two options rarely reflect the real world entirely accurately.

Mesa redonda sobre cómo reducir la brecha de género en las empresas . Súper orgullosa de mi compi @IreneZeller y de las iniciativas que se están moviendo sobre women in tech en @InfoJobs y @AdevintaSpain twitch.tv/videos/1044504…

Journalist Gillian Tett will demonstrate the power of ethnography in business, politics, global health, and policy making by talking about her latest book 👇#anthrotwitter epicpeople.org/anthro-vision-…