Mark McEachran

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Mark McEachran

Mark McEachran

@MarkMcEachran

Not really using X anymore. Catch me over on one of the "blue" one. Writer, Entrepreneur, Programmer, Advertising & Marketing Technology Product Guy.

Chicago, IL Katılım Şubat 2008
311 Takip Edilen749 Takipçiler
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Mark McEachran
Mark McEachran@MarkMcEachran·
Only you
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Illinois, USA 🇺🇸 English
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robnorman
robnorman@robnorman·
@AdtechGod More an untended patch of weeds
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Mark McEachran
Mark McEachran@MarkMcEachran·
@Vimeo can you list or provide details of each plan in these listings, even if you think the information is redundant. For example, I have no idea what the upload quota is for Business, nor clarity on on the storage limit of Plus or Pro. help.vimeo.com/hc/en-us/artic…
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Mark McEachran
Mark McEachran@MarkMcEachran·
My entire career down to an ordered list
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Neil deGrasse Tyson
Neil deGrasse Tyson@neiltyson·
10:25am New York City. April 5, 2024 Definitely felt like an earthquake. Lasting 20 seconds.
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Mark McEachran
Mark McEachran@MarkMcEachran·
All of my slide decks in 2024
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Mark McEachran
Mark McEachran@MarkMcEachran·
@AdtechGod @duncanwc Nothing new for "us," and missing a lot of nuance. No mention of the CMA's authority to say "when." Probably just leaving room for the next clickbait headline this fall.
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AdTechGod ®️🍪
AdTechGod ®️🍪@AdtechGod·
@duncanwc Just read this. Nothing we didn’t know right? Unless I missed something in the article
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Mark McEachran
Mark McEachran@MarkMcEachran·
The number of modal feature updates is getting out of hand. I can't use half the tools without clicking a little 'x' to get that shit out of the way. GET OUT OF MY WAY AND LET ME DO MY WORK
GIF
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Mark McEachran
Mark McEachran@MarkMcEachran·
"Learnt" is on the rise. Good to see the proper word being used to describe your grokking of a subject
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Mark McEachran
Mark McEachran@MarkMcEachran·
Well, I won in my house. No prizes for the host.
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Mark McEachran
Mark McEachran@MarkMcEachran·
Who had naked John Cena on their Oscar Bingo card tonight?
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Mark McEachran
Mark McEachran@MarkMcEachran·
@shails @evernote I don't know how to use any of these new-fangled TikTok-era tools. I'm just a cave man. Did you see that thing on MySpace?
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Mark McEachran
Mark McEachran@MarkMcEachran·
@evernote You're losing me as a customer. You offered a free trial, great. Then to downgrade back to my previous plan I had to choose an updated pricing option, paying more for the plan I've had for years. You wanna raise prices, fine. But this feels like trickery.
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Mark McEachran
Mark McEachran@MarkMcEachran·
If you operate a DSP please implement something like this. Bid duplication exists because buy-side pacing algorithms reward volume. Cutting off the reward will reduce the problem and move dollars back to more deserving media.
Jud Spencer@JudSpencer

The ultimate DSP solution to duplication is to auto-filter inventory more aggressively than it's duplicated. 20% duplication should be met with 30% filter rates. 40% duplication should be met with 60% filter rates. 75%+ duplication should be met with 100% filter rates... 9/x

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Jud Spencer
Jud Spencer@JudSpencer·
The ultimate DSP solution to duplication is to auto-filter inventory more aggressively than it's duplicated. 20% duplication should be met with 30% filter rates. 40% duplication should be met with 60% filter rates. 75%+ duplication should be met with 100% filter rates... 9/x
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