Marketecture

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@ARoadey410 , President, US, Blis, part of T-Mobile Advertising Solutions, with Crissi Cupak, Head of Product, PMG, breaks down why one-to-one targeting is fading and what replaces it in the age of consumer control.

Is containerization just new packaging for old ad tech ideas, or a real shift? @aripap breaks it down in this week's newsletter. news.marketecture.tv/p/i-m-getting-…

Mary Gabrielyan, Chief Strategy Officer at AI Digital, joins Ari Paparo to learn about AI-driven supply path optimization, value-based bidding, media planning, and the future of ad tech. Insights on AI adoption, training gaps, and what skills will remain human. news.marketecture.tv/podcast/ai-dig…

How did Ace Hardware carve out its own approach to retail media? Molly Hjelm shares real-world lessons on building Red Vest Media—from data to local personalization—with @JeremyBloom and Josh Palau. Listen in for practical insights from the inside. news.marketecture.tv/podcast/buildi…

Ari Paparo interviews Andrew Casale @acasale about Index Exchange's recent push towards containerization, enabling partners to deploy DSPs and data applications inside the Index Exchange cloud. This week's pod: youtube.com/watch?v=yXe7RV…

Ari Paparo and Mike Fogarty of Tatari break down the reality of convergent TV: outcome-focused, data-driven, and not just buzzwords. Link below. news.marketecture.tv/podcast/from-g…

AI, Human Intelligence, and the Open Garden Advantage Stephen Magli, Founder and CEO, and Mary Gabrielyan, Chief Strategy Officer at AI Digital, join @JeremyBloomHere at @PossibleEvent to share how AI Digital scaled from an early AI bet into a 500+ person technology company, and how its Elevate platform is helping marketers navigate the open internet with human intelligence at the center. Three takeaways from the episode: - AI may power the tools, but human intelligence is still the advantage that drives outcomes - AI Digital’s Elevate platform unifies research, planning, activation, and optimization beyond walled garden - Culture, kindness, and open ecosystem thinking are central to the company’s growth #PreachontheBeach | @marketecturetv | The Advertising Forum | Filmed at @PossibleEvent

Advertising Intelligence, Outcomes, and Better Media @RemcoWestermann the CEO of Verve joins @JeremyBloomHere and @sam_khoury1 from Marketecture Media at @PossibleEvent to share how Verve is using advertising intelligence, intent signals, and deeper partnerships to help make media work better. From redefining outcomes beyond clicks to building around quality, transparency, and smarter signal driven decisioning, the conversation explores how Verve is helping move digital advertising toward more accountable performance. Three takeaways from the episode: - Verve is focused on using advertising intelligence and intent signals to drive stronger outcomes and reduce waste - Quality and partnership are becoming critical differentiators across the advertising ecosystem - A connected, multi channel approach is shaping Verve’s vision for the future of media #PreachontheBeach | @marketecturetv | The Advertising Forum | Filmed at @PossibleEvent

Where Premium CTV Meets Smarter Activation Jon Mansell from @FreeWheel and Dru Sil from Stagwell join @JeremyBloomHere and @sam_khoury1 from @marketecturetv at @PossibleEvent to discuss how premium CTV activation is evolving through supply path innovation, AI enabled workflows, and closer connections between agencies and publishers. Three takeaways from the episode: • FreeWheel and Stagwell are rethinking premium CTV access through curated supply and streamlined activation • AI powered workflows are helping bring more automation and intelligence to planning, buying, and measurement • Supply path optimization and direct publisher access are becoming key drivers of performance and efficiency #PreachontheBeach | @marketecturetv | The Advertising Forum | Filmed at @PossibleEvent

Agents, Automation, and the Future of Ad Operations Joseph Hirsch and Frans Vermeulen of Swivel join @HannahKasoff and @JeremyBloomHere from Marketecture Media at @PossibleEvent to share how Swivel is helping reshape ad operations through agent-driven workflows, automation, and natural language tools built for modern media teams. From the rise of workflow agents to Beacon, Swivel’s natural language interface, the conversation explores how automation is moving beyond efficiency into a new operating model for media organizations. Three takeaways from the episode: - Swivel is building agent-driven workflows designed to automate and scale ad operations and sales processes - Beacon brings natural language interfaces and deterministic automation together for real-time decisioning - Partnerships, product innovation, and a fast-growing team are fueling Swivel’s next phase of growth #PreachontheBeach | @marketecturetv | The Advertising Forum | Filmed at @PossibleEvent

Trey Titone breaks down how proximity, intentional skill expansion, and public sharing shaped his 15-year ad tech career. Worth a read. adtechexplained.com/p/how-i-actual…

From Selfie to Storefront: AI That Puts the Outfit on You First Abhay Singhal, Co-Founder & CEO of @InMobi, joins David Berkowitz and @JeremyBloomHere from @marketecturetv at Eden Roc during Possible to share how Glance AI is redefining the way people shop. A single selfie becomes a live styling moment, where AI instantly places full outfits on you using real retail catalogs from retailers like Nordstrom and brands like Hugo Boss. The experience moves fast from inspiration to a clear view of “this is what this looks like on me.” Key points: - A selfie turns into a real-time AI-powered try-on experience - Outfits are matched instantly across major retail catalogs - Commerce shifts from browsing products to seeing the full look on yourself before buying #PreachontheBeach | Marketecture Media| The Advertising Forum

Would you use an LLM to file your taxes without reviewing them? Hear the conversation of two people building AdTech discussing exactly that—inside a Zen lounge. Yes, this actually happened. On this episode of Preach on the Beach, @HannahKasoff and @JeremyBloomHere from Marketecture Media sit down with Mike Lane, CEO & Founder of Fluency, and Eric Picard, SVP Product at Fluency, for a conversation that goes well beyond all the AI buzzwords. ⚡ Big themes we unpack: • Why agentic advertising needs governance, not just automation • The difference between AI experimentation and enterprise-ready execution • Why deterministic systems and guardrails matter in ad ops • How Fluency is thinking about orchestration across Google, Meta, TikTok and beyond #PreachontheBeach | Marketecture Media | AdTechGod | The Advertising Forum

AI is changing how adtech and martech sellers operate. Myles Younger breaks down the 5 forces you can’t ignore in our latest newsletter. news.marketecture.tv/p/the-5-unstop…

@harrykargman @ww_us Watch the full episode here: news.marketecture.tv/podcast/glp-1s…

@harrykargman (Founder and CEO, Kargo) and Julie Rice (Chief Experience Officer, @ww_us ) discuss how AI, GLP-1s, and behavioral science are reshaping brand building and why product and community still win.

Listen and watch the full episode here: news.marketecture.tv/podcast/challe…

Phyllis Rothschild (Chief Marketing Officer from Pete & Gerry’s Organics) joins @jenny_rooney (Chief Brand and Community Officer from @Adweek ) in a conversation about how to turn a commodity into a premium brand, from simplifying messaging to winning trust through transparency.

At Marketecture Live, Peter Birsinger, Founder & CEO, Podscribe, with Matthew Drengler, Head of Partnerships, Podscribe, breaks down the current state of audio measurement and what the data really shows about podcast and streaming performance. From conversion benchmarks to ad formats and incrementality, this session reveals how brands can measure, optimize, and scale audio advertising like any other digital channel. news.marketecture.tv/podcast/the-st…

Watch the full episode here: youtu.be/LEpuNrzN1Yc?si…

In this episode of From Screen to Store, sponsored by @JamLoop, @TiffanyGreco729 of @FleetFeetSports joins @JeremyBloomHere and @AdtechGod to discuss how a national brand drives local growth across 285+ stores and why CTV is key to turning awareness into real in-store results.