Marketecture

Marketecture is proud to announce we have acquired and revived legendary advertising website @adland, the world's largest collection of ads. Read more 👇

Listen and watch the full episode here: youtu.be/Nxg4XF5JX_0

Most brands are optimizing their creative to pass tests. At Marketecture Live, Sofia Colucci, Chief Marketing Officer at @MolsonCoors , joins @JeremyBloomHere to share how they’ve reshaped creative effectiveness across the portfolio. The shift starts with trusting creative instinct, grounding decisions in a shared framework like MUSCLE, and allowing data to validate what works once ideas are in motion. That’s how stronger creativity comes through, with performance right alongside it.

Listen and watch the full episode here: news.marketecture.tv/p/the-parallel…

Premium CTV doesn’t always mean programmatic. At Marketecture Live III, @aripap from Marketecture Media joins @Inghelbrecht , Co-Founder & CEO at @TatariTV , Bill Murray, Head of Growth and Performance at @wbd , and Michael Reidy, Senior Vice President, Ad Sales at @NBCUniversal . The most valuable inventory is still often unlocked through direct relationships, and while programmatic brings efficiency, direct buys continue to deliver where scale and reach matter most. This isn’t a choice between two paths. The real advantage comes from knowing when to use each and how they work together to maximize outcomes. Link below 👇

Watch the full episode here: youtube.com/watch?v=u3k0x9…

Open Ecosystems, AI Workflows, and Where Agencies Actually Win Ad tech is getting messier, AI is speeding everything up, and the old playbooks are starting to crack. In this week's episode of The Advertising Forum, sponsored by AI Digital, Tom Burke (CRO of AI Digital) and Kevin Zoss (Partner and Head of Media at LAZY BOY AGENCY) dig into what “open” really means today and why it’s becoming a competitive edge. They get into the reality of fragmented media, how AI is reshaping workflows across buying and creative, and why the best agencies are leaning into flexibility without losing structure.

Listen and watch the full episode here: marketecturepod.com/episode-166-al…

Does Cannes even work? We ask Alicia Richardson, winner of the Marketecture Live Start-up Showcase, how her company measures the impact experiential marketing. Link below 👇

Interested in sponsoring? go to: marketecturemedia.com/possible2026

We’re bringing Preach on the Beach to @PossibleEvent Our video series from The Advertising Forum is going live, with sponsored content, real conversations, and the kind of unfiltered takes you don’t get on stage. Sun, sand, sharp perspectives and the voices shaping what’s next. If you know, you know.

Watch the full episode here: news.marketecture.tv/p/show-me-the-…

“Show me the money.” Live from Marketecture Live III, @tkawaja , founder and CEO of @LUMA_partners , shares 10 bold predictions on AI and advertising, from LLM monetization and performance-based ads to creative, transparency, and industry consolidation. Link below 👇

Watch the full episode here: youtu.be/fEqtE_FRudY

What does it really take to build a modern agency that scales without losing its edge? In the latest episode of The Advertising Forum’s Open Garden Series, Tim Ringel , Founder & CEO of Meet The People, dives into why openness is becoming the operating system for growth. From breaking down silos across creative, media, and data to rethinking how agencies collaborate with partners, Tim unpacks what drives performance and earns lasting client trust. Sponsored by AI Digital.

Listen and watch the full episode here: marketecturepod.com/episode-165-me…

@MelissaNBurdick of @Pacvue gives us an updated view of commerce media, the role Amazon and Walmart play, and perspective on the recent moves from OpenAI. Link below 👇

Watch all the episodes here: youtube.com/playlist?list=…

What Do the People Rebuilding TV Advertising Actually Think? Streaming, CTV, AI, new measurement models, and a collapsing wall between brand and performance are reshaping how TV advertising works. So we brought together some of the leaders helping drive that change for a new series of the Advertising Forum sponsored by @TatariTV. Featuring conversations with: - @andyschonfeld (@TatariTV ) - Sami Rabb (@LiftLabInc ) - Anna Koicheva (@TatariTV ) - Amanda DeVito, MBA (@ButlerTill ) - Phyllis Rothschild (@peteandgerrys ) - Scott Ensign (@Butler/Till ) - Obele (Brown-West) Hinsley (@collemcvoy ) Hosted by @JeremyBloomHere and @sam_khoury1 from Marketecture Media. Watch the full episode on YouTube. Link in comments