
Martin Hayman
2.2K posts

Martin Hayman
@MartinHayman
Sharing actionable SEO insights and marketing strategies | Co-founder @RankCaddy with 17 years in SEO. Author of The Organic Advantage.




Wait, nobody is actually buying things in ChatGPT? SHOCKING :) Big advantage Google -> OpenAI is scaling back shopping directly inside ChatGPT via Instant Checkout by having checkouts instead take place in the specific apps that plug into ChatGPT "OpenAI staff had realized that while ChatGPT users were researching products to buy in the chatbot, they weren’t using the chatbot to actually help them make purchases, one person familiar with the project said." "The change means that instead of purchasing directly from a product listing, a shopper will either need to pay through a retailer’s app or be redirected to the retailer’s own site." “Instant Checkout is moving to Apps, where purchases can happen more seamlessly. We appreciate our partners for learning with us and look forward to sharing more as we continue building in this area,” the spokesperson said." theinformation.com/articles/opena…



















