Rod Santomassimo, The Massimo Group | CRE Coaching

Commercial real estate broker stuck at $300K, $500K, or $750K? Many of our clients broke into the 7-figure range by following a single, exact step-by-step plan. Now it's your turn. Watch the CRE Broker 7-Figure Blueprint here → youtu.be/amshqg-2e8g

I have seen the pitch books of every major brokerage organization, most regions, and many independent firms. Guess what? They all make the same mistake. It's all about them. Start building presentations around the client’s situation, not your biography.

@CREOutsider @AdamHKlein No doubt land is its own category. The shelf life of a land lifting could be years.

@MassimoGroup @AdamHKlein Depends on the listing type and market. I do reports on listing/sales data. Land listings can sit around for years. In the market I work in, industrial is moving fast replacing retail which was number one not that long ago/stagnant now. And some deals take years to close.

The most successful CRE brokers do the same thing… 50-60 calls per day 3-5 meetings per week 4-8 BOV’s per month 2-4 listings per month 8-12 closings per year Simple, yet difficult

Appreciate the kind words, Adam. I know the calls would not go down. In fact, they should go up as you’re dealing with more opportunities. Also, every broker should ever dialer that integrate with their CRM. And soon every broker will have an AI bot that calls and text on their behalf.

@MassimoGroup Conversion is definitely low in my example, but when conversion hits 75-80%, I’d bet the cold calls go down wayyy below the 50-60/day. That said, I know tons of brokers that work with you and attribute their success to your guidance, so I’m just here to learn 😆

@SpaceCoastCRE I’m legally blind in my right eye. Never went to a 3D movie- couldn’t see a damn thing.

Fun facts about me. I can only see in 2D. I am stereoblind / lack stereopsis. No stereopsis = your brain doesn't fuse the two eye images into a single 3D map. I see in picture.

@jt_ryder You cannot save yourself to wealth.

Ways you think you're saving money in brokerage: - Cancel subscriptions - Switch CRMs - Skip the conference - Drive a crappy car - Make your coffee at home Ways to actually save money: - Say "no" to the people/deals that waste your time Then drive and order whatever you want.

In the last 48 hours we’ve seen a manatee, a huge pod of dolphins, a sea turtle and a nice size shark. I am sticking to swimming in the pool this trip.

How I spend my "downtime." Working on the new book - #6. And this one, I am giving it all away- Why? Because Knowing Isn't Doing.

@RetailBrokerHTX @CoyDavidsonCRE Agreed. While I believe in 100% authenticity, I also am shocked at what many CRE folks post. I believe it deflects, not attracts clients. Of course, It may just be a sign of me getting old 😂

@MassimoGroup @CoyDavidsonCRE If I had a large scale shop (my shop is just 4 of us) I would have nervousness with my agents firing off on Twitter. LinkedIn much less so. But here? The temptation to break professional character is real

For 24 hours now. I have been unable to to come up with anything interesting to post that won't get me fired.

You know what’s more “expensive” than not making the commissions you desire? Not knowing how.

#CRE spouses may not understand market conditions, but they sure do understand stagnant commissions. He or she would prefer consistent commission growth

@RetailBrokerHTX @CoyDavidsonCRE Yes some big brokerages pay more attention than you would think. Then again it’s not just the big firms.

@CoyDavidsonCRE Does Colliers do anything to monitor or censor your postings? I can imagine at some of these big brokerage shops it get dicey with a Twitter profile out there for agents

Investing in yourself always precedes higher levels of commission.

@JayTaylorCCIM Love the long-term view. Now put in the short-term processes to make it so.

@MassimoGroup A good base that needs more work. And thinking about 2028.

If nothing changes, what does your commission income look like in 2027?

@blake_hagz I know you are not striving for "decent".

@MassimoGroup Decent

#CRE brokers. Are you building the commercial real estate practice you truly want? Or are you simply managing the one your habits have created? That answer matters.

CRE brokers, your pipeline is not the problem, it is the symptom.

Every Friday is now FridAI at Massimo. Today, we helped our coaching clients build their personal inactive client call app with @Lovable Excited for next week's session.