ellis 🍔

This is my favorite case study to date: @wabi. They don’t just explain what their product does on owned channels or in interviews. They make you feel it through moments you can imagine. And this applies to every AI company—not just those building for consumers. One of the biggest problems I see in office hours: Founders explain the technology, but they don’t capture the moment when it becomes useful. That’s the moment that makes people care. It’s also why @ekuyda landed an almost hour-long interview on @voxmedia's ACCESS podcast with @hamburger and @alexeheath. Reporters and podcast hosts create for audiences too—readers, listeners, viewers. And Wabi shows something every storyteller looks for: A problem people will care about.

"There's an epidemic of hardware startups in SF shipping vaporware" says @dankuntz, creator of Starboy. "We waited to announce the preorder until I could take actual pictures of it with my iPhone... those perform better than renders anyway"