Megan Sheerin

#Brandstrategy: Where doodles, dot-connecting and brain-burning digging around come together. And turns out, it’s actually something. Looks like magic. Feels like mayhem!

@BruceMctague @rnason_dal Also can't take credit! It's discussed in this piece in @TheAtlantic: bit.ly/2Rt5ow7

@rnason_dal i wish i could take credit for the phrase. its fabulous. but a business strategist, @MeganSheerin , shared it as part of a message on LinkedIn with me. and, yes, as a generalist i find the entire concept quite a hopeful one for those of us who have no specialty.

As a fellow "generalist thinker fighting in a specialist skill world", I am going to copy your "fluid intelligence" phrase. It is not "kind of exciting", but "very exciting".

@IAmJohnLai For sure. Ha. With undertones of yelling kids and the odd chainsaw.

@MeganSheerin Binaural beats haha

Doing #strategy in the suburbs on a Sunday. Today’s soundtrack: Lawnmowers. 😐

@Ben_Phillips @markpollard 73! ;)

Jeez 72 new followers from that - you're an "influencer" @markpollard !

Binet and Field's new work on B2B provides crucial reading for marketers working in that sector. The need for a focus on brand and emotion contrasts hugely with the current way most B2B firms plan their marketing: theaustralian.com.au/business/media…

@IAmJohnLai @steffenrusten So true! Huge fan :)

Pro tip: Those working in marketing, try to make meditation part of your daily routine. It does wonders for your productivity (hat tip to @steffenrusten)

Brand positioning by sound bites: Listen for those with teeth and legs. Follow them. #branding #strategy #brandpositioning

#strategy is alchemy. #branding #planning #agencies #creatives

Brand Australia: Forget Crocodile Dundee. Now it’s avo toast + endless summer. nyti.ms/2E3AJyW #futurecurious #culture #trends #branding #brandaustralia

Digital activation vs. emotional brand building | via @warceditors warc.com/NewsAndOpinion…

How we’re shape-shifting. . From top-down influence...to peer-to-peer platforms. . From big brand elitism...to direct-to-consumer convenience. . From gatekeepers...to curators. . From mass… instagram.com/p/BwjTUBthWZx/…

Just ‘cause I see it or you do doesn’t mean we all see the same. . instagram.com/p/BwWWvlYh7Wl/…

Because: Beauty.

@IAmJohnLai @JohnsonCorner They read our minds!

@JohnsonCorner Hey @MeganSheerin check these guys out

@IAmJohnLai @kerenyP @WeirdlyHub @GridAKL @BizDojo @SohoHouse Let's knock out a plan for it tomorrow!

@MeganSheerin @kerenyP @WeirdlyHub @GridAKL @BizDojo @SohoHouse would be epic here in NZ

NZ network: Where are the communal/cultural spaces you go to, to connect and work? Looking for local spots (Auckland, to start) that offer events, community, co-working and the like. Thanks. #nzbusiness #nzentrepreneurs #culture #nz #strategists #agencies #creatives

@IAmJohnLai @kerenyP @WeirdlyHub @GridAKL @BizDojo @generatornz Brilliant - cheers :)

@kerenyP @MeganSheerin @WeirdlyHub @GridAKL @BizDojo @generatornz is another choice

@kerenyP @IAmJohnLai @WeirdlyHub @GridAKL @BizDojo Thanks :) Not after membership model necessarily--more just the talks/events/experiences side + other entrepreneurs. Gap in the market maybe?? :) Will check out @GridAKL

@MeganSheerin @IAmJohnLai @WeirdlyHub @GridAKL @BizDojo Oh riiiiight! Like the seafarers club was trying to do/did/is doing. I’m not 100% sure about formalised, membership-model type places. I mean, I guess @GridAKL’s cafe membership space is kind of like that in a very relaxed sense?

@kerenyP @IAmJohnLai @WeirdlyHub @GridAKL @BizDojo Very cool. I'll check those out. Yep--biz + community/cultural programming. Like Soho House-style but you know, here. :)

@MeganSheerin @IAmJohnLai You mean in terms of doing business-style stuff? We (@WeirdlyHub)have been pretty deeply involved in the @GridAKL and @BizDojo communities. Wynyard Quarter is pretty buzzy as far as entrepreneurial vibes go...