Melvin

The more you write The more you understand yourself And The better you write The more the world understands you

@ShaneScarff Melvin LFG 🔥

I went from 0 ➞ $3000+ in 30 days. With a tiny audience of 410 followers. I wrote down every step i took so you can do the same. Want access? 1. Like this post 2. Comment your name 3. Follow me (so I can DM you) Quote retweet for my 3 Highest Converting Inbound Templates

@MelvinKaruchi That's why you gotta go deeeeeeeeeeeep with one skill.

Expertise is the new oil

@iamVictorKann That's one way to look at it Another way is to take experience you've gained solving problems and turning them into infoproducts

@MelvinKaruchi Learn a skill, get good at it, then sell it as a service.

@TheArthurKb 🔥 respect man The lesson you pulled out is really important Be yourself. We don't judge fish by their ability to climb trees. Yet we judge ourselves by our ability to compete in spaces which suppress our natural advantage

I was up 4 rounds. Out-striking him. Hurting him. Winning. Then I made one mistake… and lost the fight. Here’s the lesson I’ll never forget 🧵

@TheMonkai Exactly. Water your own grass

@MelvinKaruchi Stay true to what you're growing.

The grass looking greener on the other side might have snakes in it.

@TheMonkai Interpretation > information Context > Content Why > how

𝗬𝗼𝘂 𝗯𝘂𝗶𝗹𝗱 𝘄𝗶𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆. 𝘉𝘶𝘵 𝘺𝘰𝘶 𝘧𝘰𝘳𝘨𝘰𝘵 𝘵𝘩𝘦𝘪𝘳 𝘭𝘦𝘯𝘴... "Maybe I should post—" 𝗜𝘁'𝘀 𝘃𝗲𝗿𝘆 𝗱𝗲𝗰𝗲𝗽𝘁𝗶𝘃𝗲. Because if you're: - Sharing Insights. - Forcing Progress. - Hoping it Converts. What you're missing? 𝘠𝘰𝘶'𝘳𝘦 𝘯𝘰𝘵 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦... You're just posting advice. Most creators will 'fix' content by: - Exposing false beliefs. - Dropping better tactics. - Offering smarter advice. But if you have an ICP in mind— They don't follow for a strategy. They follow for how you make them see differently. 𝘛𝘩𝘢𝘵'𝘴 𝘢𝘣𝘴𝘵𝘳𝘢𝘤𝘵 𝘷𝘢𝘭𝘶𝘦... What builds trust, authority, and authenticity over time? 𝘕𝘰𝘵 𝘮𝘰𝘳𝘦 𝘵𝘪𝘱𝘴... It's how you frame the transformation. 𝘈𝘯𝘥 𝘪𝘧 𝘺𝘰𝘶 𝘥𝘰𝘯'𝘵? You stay stuck giving free value and attracting the wrong people. 𝘉𝘶𝘳𝘯𝘪𝘯𝘨 𝘰𝘶𝘵 𝘺𝘰𝘶𝘳 𝘣𝘦𝘴𝘵 𝘪𝘥𝘦𝘢𝘴... Thinking that you're 'educating' But you're really just: - Giving insights that feel replaceable. - Hoping your real offer is 'discovered' later. - Solving problems your audience doesn’t feel. "𝘞𝘩𝘢𝘵 𝘴𝘩𝘰𝘶𝘭𝘥 𝘐 𝘥𝘰 𝘯𝘰𝘸?" Make a fair trade: A) Give them a new lens to view their brand. B) Earn credible presence, aligned leads and sales. "𝘉𝘶𝘵 𝘩𝘰𝘸 𝘵𝘩𝘰𝘶𝘨𝘩?" 𝗬𝗼𝘂 𝘀𝗽𝗲𝗮𝗸 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗲𝘁𝗵𝗼𝘀. Not just what they know— What they value in character AS a creator. (It's different for every niche) - Beliefs they already hold. - The identity they aspire to attain. - The deeper transformation they crave. This doesn't attract more followers, 𝘐𝘵 𝘢𝘵𝘳𝘳𝘢𝘤𝘵𝘴 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘰𝘯𝘦𝘴... I stopped writing 'how-to' posts for generic problems. And I started writing through MY convictions. 𝘊𝘭𝘪𝘦𝘯𝘵𝘴 𝘥𝘪𝘥𝘯'𝘵 𝘫𝘶𝘴𝘵 𝘴𝘩𝘰𝘸 𝘶𝘱 𝘳𝘦𝘢𝘥𝘺... They saw themselves in my content. "𝘐 𝘧𝘦𝘦𝘭 𝘭𝘪𝘬𝘦 𝘐 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘬𝘯𝘰𝘸 𝘺𝘰𝘶." It's what abstract value creates: Leads that believe your values, Clients pre-qualifying themselves. Not everyone's ready to build that. 𝘉𝘶𝘵 𝘪𝘧 𝘺𝘰𝘶 𝘢𝘳𝘦? Don't just post advice— 𝘗𝘰𝘴𝘵 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶'𝘳𝘦 𝘮𝘢𝘬𝘪𝘯𝘨 𝘢 𝘵𝘳𝘢𝘥𝘦... Frame their next move. And after doing it correctly? 𝗕𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝘁𝗵𝗲𝘆 𝘁𝗿𝘂𝘀𝘁.

@imandershedberg Better to judge certain books by their covers

@MelvinKaruchi Absolutely. I’ve learned that anything that looks too good to be true usually is.

@iamVictorKann For sure

@MelvinKaruchi I bet it does.

@TheGoldGiraffe You're right You can only work as much as your health allows If your health is failing, then your business will inevitably follow

@MelvinKaruchi Very true Melvin. One main problem is health, I think.

Most people don't have business problems. They have personal problems affecting their business.

@Irealice Absolutely, your business is just an extension of who you are If you have problems in your life they'll naturally appear in your business

@MelvinKaruchi That is why I say your business is just your extension. There is no amount of action you can take in your biz and go 100% well long enough, if your mantal and emotional space are overwhelmed by personal problems.

@mr_thinker12 Genius spin-off Stu

@MelvinKaruchi You don’t need better business strategies. You need better personal habits.

@ShaneScarff Real 💯

I’m 24. I craved freedom... But lacked the discipline, skills, and results to deserve it. I fell into the wrong circles. Fell into substance abuse. And at the peak of it all… I got arrested & interrogated while peaking on MDMA. Suspected of being a dealer at a festival. The next morning, I looked in the mirror, And it all came crashing down. Something snapped in me. It still felt like I was 19. But I was nearly halfway through my twenties. I’d made memories for life… But hadn’t taken a single real step toward the person I knew I was meant to become. I’d been spitting in the face of my own potential. So i shut it all down. The clothing brand i'd been building for years. The rave events i ran with friends. I sold everything, cut ties with most people i knew. And bought a one-way ticket to the other side of the world. I told people it was for the weather, or the culture. But truthfully... It was a last chance. A final test to see if I was worth the life I always wanted, But never worked for. I landed in Southeast Asia with a backpack and a laptop. No plan. Just quiet desperation. I didn’t want to “start over.” I wanted to erase everything. So i walked blindly into the unknown. Hoping one step at a time might eventually lead somewhere. And somehow… it did. Not overnight. But gradually. I started waking up early. Getting to work before even having breakfast. Writing. Learning. Turning guilt into discipline. Fueled by the seemingly endless fire of self-contempt. For wasting years. For abandoning my potential. For not loving myself enough to change sooner. And for the first time in years… I didn’t feel lost. Didn’t feel the need to numb or distract myself. I felt in motion. Not “fixed.” Just finally facing the right direction. Today, i can work from anywhere. On something I love. That makes me better every day. I’ve built a content business from scratch. Signed high-ticket clients. Made friends who inspire the hell out of me. Received praise from some of the biggest in the space. And now i get to help other creators break through the same fog i was stuck in. The money’s nice. The freedom’s even better. But the real win? I’m no longer ashamed of who I am. Because every day, i’m proving: I was worth the risk.

@TheMonkai Yessir

@MelvinKaruchi It mutes all the noise. People apply practical info.

In a world drowning in information The last thing you need is more information What you need is to synthesize what you know Into knowledge that you can apply

@TheMonkai Sell your perspective before you sell your frameworks

𝗧𝗿𝘂𝘀𝘁 𝗶𝘀𝗻'𝘁 𝗘𝗻𝗼𝘂𝗴𝗵. 𝘐𝘵'𝘴 𝘵𝘩𝘦 𝘣𝘢𝘴𝘦𝘭𝘪𝘯𝘦 𝘯𝘰𝘸... "I still don't have—" 𝗜𝘁'𝘀 𝗳𝗿𝘂𝘀𝘁𝗿𝗮𝘁𝗶𝗻𝗴. Because you: - Educate. - Drop Insights. - Build Authority. But despite all that? Nothing actually sticks. 𝘠𝘰𝘶 𝘤𝘢𝘯'𝘵 𝘳𝘦𝘢𝘭𝘭𝘺 𝘨𝘢𝘪𝘯 𝘵𝘩𝘦𝘪𝘳 𝘵𝘳𝘶𝘴𝘵... Berore they see problems the same way you do. June 3rd, 2025: "𝘞𝘩𝘢𝘵 𝘴𝘩𝘰𝘶𝘭𝘥 𝘐 𝘥𝘰 𝘯𝘰𝘸?!" My mum hurt her thumb badly, Thinking it might be broken— 𝘐𝘯𝘴𝘵𝘦𝘢𝘥 𝘰𝘧 𝘤𝘰𝘮𝘧𝘰𝘳𝘵𝘪𝘯𝘨 𝘩𝘦𝘳 𝘭𝘪𝘬𝘦 𝘢 𝘴𝘰𝘯... I analyse it like a doctor— Not by telling her more facts, 𝘐 𝘴𝘩𝘰𝘸 𝘩𝘦𝘳 𝘢 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘭𝘦𝘯𝘴... And over time? She just naturally understands, Not because she learned more. But because she adopted the perspective. 𝘒𝘯𝘰𝘸𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘪𝘵 𝘣𝘳𝘪𝘯𝘨𝘴 𝘢 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯... 𝗧𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗷𝗼𝗯 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. Not just to teach— But to reframe a belief. Step zero to do that is stable. Draw them into your worldview, Then your solutions make sense. Your ideas only land when your lens become theirs. 𝘉𝘶𝘵 𝘮𝘰𝘴𝘵 𝘤𝘳𝘦𝘢𝘵𝘰𝘳𝘴 𝘴𝘬𝘪𝘱 𝘵𝘩𝘪𝘴... They jump into being 'educators' Then burn out over metrics stress. Before becoming a source of clarity. That's why people: Like your posts and ideas daily, Without buying or taking action. Because the worldview mismatch is way too big. Your first offer is your perspective. Start giving it away first: A) Use content to bridge belief gaps, not dump info. B) Meet their lived experience before shifting it. C) Create contrast between how they see vs. how you see. Educate later, Reframe first. Because if they adopt your lens? They'll buy into your ideas before you even pitch. And that's the edge: You're not just selling a method— You're selling a perspective they wish they had. 𝘚𝘵𝘢𝘳𝘵 𝘴𝘩𝘢𝘱𝘪𝘯𝘨 𝘪𝘵 𝘦𝘢𝘳𝘭𝘺... Persuasion isn't about proof. 𝗜𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲.

@ShaneScarff @WritesToProfit 💀🤣🤣🤣 kill me

@WritesToProfit Tell me bout it dog 💀

@thedankoe Problems feel unsolvable when you're stuck in the same level of consciousness that created them When you expand your consciousness, you transcend the mind that created the problems you have And you're much more capable of solving them from above

This sounds stupid but I swear it works miracles. For the next 7 days, find a 1 hour long lecture on YouTube from Alan Watts. You have to listen to it when you aren't distracted by anything else: before you take a nap, before you fall asleep, or on a quiet walk. When I do this I can start to feel my mind opening. Ideas start flowing again. Everything feels lighter. I find myself doing this when I feel very narrow. I can't come up with new ideas. I've been working too much. Life feels repetitive. I've done this once a year for the past 5 years and I still don't know why I don't make it a daily thing.