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I'm leaving Money X.
You should too.
Because a new type of creator is about to take over.
They'll have:
⥁ Higher profits
⥁ More freedom
...And most importantly:
Deeper alignment between business and passion.
The problem with money X creators is, they simply don't have passion.
If they do, it seems like they don't dare to express it, afraid it might be "sub-optimal" for their business and client acquisition or sum.
During my break from X, I had time to reflect.
Not just on the business, but wether or not I even wanted to do this anymore.
I'd already proven i could make it work:
Quit my job and went from 0 to $1.5K/month in 4 months while being a digital nomad in Thailand.
The following month i 2x'd that.
All with 0 case studies and very little proof.
But thing is...
Time off the Money X timeline changes you.
You start to wake up from the brainwashing and see things differently:
The advertising of a "freedom business"...
- From creators that works 12 hours a day and has no life outside of their business.
The preaching of how much writing changes you and your reality for the better...
- Communicated through the same recycled hooks, frameworks and AI slop.
The endless cycles of "revolutionary" giveaways...
- All to scale a coaching or ghostwriting business to infinity.
All that for what?
In my eyes, establishing an online business through SM should just be a stepping stone to something greater.
Cooler ideas, wacky startup ideas, fueling of an intrinsically "unprofitable" passion.
Yet i VERY rarely hear money X creators talk about these grander future plans...
So when i came back, i realized i wasn't excited at all.
The space that once stood for freedom, leverage and creative human soul now has become "corporate 2.0".
Greedy and soulless brands wearing a "human" mask.
To me, personal branding should be the opposite.
A business model that buys back your time.
Which then enables you to use more and more of your personal interests, quirks and passions to leverage your freedom and income, instead of hindering it.
And after a lot of reflection, I've deiced:
Of course i'm coming back.
Because when you rank the alternaives - literally EVERY business model, every path...
Personal branding and the possibilities it creates comes out on top.
But it needs to evolve, because right now it's dying.
We need to bring back the magic and creativity in this space.
And no, not creativity as in clever "new" angles for the next giveaway, the next offer, the next half-fake promise.
My goal moving forward is stripping away every piece of bullshit i've learned about how you're supposed to build a personal brand...
And rebuild it from the ground up around trust, creativity and human expression.
Because i believe a personal brand should be a VERY profitable outlet for everything that makes you human.
Cus that's today's reality.
The world is starving for humanity.
AI is accelerating.
Algorithms are optimizing people into NPCs.
And in order to stay ahead of the curve, the change needs to start now.
What's coming next is a wave of real humans.
Not creators who don't have a life outside of their screen because they sacrifice everything in order to become the "next rising star" in personal branding.
Creators who build brands that feel creative.
Brands that feel alive.
Rant over.
Follow along if you want to see this change happen in real-time.
P.S i missed you all!

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