Melvin Louis

@sreeramjvc How are the parties going to counter this? Reels playing a major role in selecting a CM is pretty scary.

This was the most unconventional election. Technology & AI was used to the maximum. Targeted campaigns were run on social media & also on ground. For example in semi urban constituencies local Beauty Parlours were targeted as campaign points. Insta, Reels, Shorts & WhatsApp status were used profusely. From there these people were used to do the WOM (Word of Mouth Marketing) in villages. Children including Youth who don’t have votes got engaged in this campaign. They convinced the elders to vote for Whistle by requesting them to do for one time. Anger & Anti-Incumbency was high against DMK. Many people who would have otherwise voted for 🌱came to a conclusion that AIADMK can’t defeat DMK & hence to protest against 🌅voted for Vijay. TVK got 22% organically but the Top Up of 13% came from these strategies. There was a huge vote transfer of 9% from NDA in 2024 to TVK in 2026 which I would reveal in my next tweet.

@rajaeshhh @nagarjund Congress says hi

@MelvinLouis @nagarjund Kids going school will edit memes in our state that's how we are rooted and very concerned in our political issues by not letting anyone to divide us better don't underestimate us and we are really happy Abt the reels cuz party with more corruptions lost that's how it is ..

Is meme making a full time job in Tamil Nadu ? How are they able to churn out such good content in no time ? The idea , the script, the edit , the music all done in no time.

@draaarkk @RahulGandhi @INCIndia I being facing that too Ram..its a shame the party which was supposed to be an alternative to right wing is so abusive. I regret having supported them on SM and otherwise on the ground..

To all the congress friends , who are dissing me in comments and dms abt my stance on Vijay , I become active in twitter in 2019 after @RahulGandhi ‘s defeat in Amethi. The only party , to which I ve donated monetarily is @INCIndia . No way Vijay is an anti fascist. U erred.

@Pranesh_Balaaji I watched a senior journalist' interview yesterday where he spoke about this government being a disruptive one with zero accountability. All media can sit back because he ain't giving you any space he is 100 times worse than Modi.

Cost of TVK's poll promises: 🚩₹2500/mo (Women): ₹3.9L Cr 🚩₹15k/yr (Mothers): ₹1.35L Cr 🚩LPG, Power, Gold, Health: ₹75K Cr Total required = ₹6.0 LAKH CRORE/year! TN's ENTIRE state budget is just ₹4.5 Lakh Crore. How will they fund this? Magic?Absolute financial disaster!

@sumanthraman @AlanIgnatius So Vijay is becoming CM with the blessings of the so called 'evil force'? How do people vote for such clowns in the first place?

All of them are saying they are continuing in DMK alliance and supporting TVK Govt. 🤦🤦🤦

@TheNarratorInc Valid point. Kerala and TN were the 2 state where congress saved its face. And it has messed up big time in both places. Karnataka gave them 1 Seat in 2019! Reels won't win you elections always

This is the feeling of many of us. 1cr people voted for UDF. We all feel the same. It feels like a huge betrayal. Kerala gave everything to Congress when it had nothing. Now when Kerala expects in return, they're going to place a parachute CM over the people's verdict. Just sad.

@relentlessrag If congress and the HIGH COMMAND had any idea how to carry momentum they would have made him VD CM by now. Nevermind messing with kerala is not good for Congress!

Message to Kerala Congress over-reactive supporters. 1. Rahul Gandhi will not be in favour of a bypoll, so no question of KC Venugopal becoming CM. 2. Rahul Gandhi has done justice to Siddaramaiah and Revanth Reddy who played a key role in government formation. 3. VDS it is.

@Priyaa_Purohit Congress will regret this for a long long time

All DMK allies (INC, VCK, CPI, CPIM, IUML ) are now backing TVK Chief Chandrasekaran Joseph Vijay. MK Stalin left alone !! 💔

@chingchongwings Is he still the home minister? 😉

Parameshwara is such a useless home minister….

@s_kanth Congress talking so much after winning a mere 5 seats in TN. It's imploding in Kerala after winning massive mandate. Shame!

No one in a democracy owns the people’s will. If any formation, political party or individual thinks they are responsible for every success, it is only natural that the collective wisdom of people will show everyone their place. Folded hands is the only gesture we should have for the mandate of the people. Loses, defeats and disappointments cannot be turned into arrogance.

@krishg1990 I told this yesterday some random vijay fan congress troll was insulting me. Unfortunately they don't realise Kerala is no TN to fall for movie stars or their extra marital affairs. Vijay may pull some votes in wayanad and TVM. Congress for its arrogance deserves to be decimated.

Punishment for VDS CM seat for KC. It looks like. Well done Congress. You probably have lost Kerala forever.

@Ab_Mashu_17 They are banking on reels and star power

If KC becomes CM, forget 20/20 or even 18/20 from Kerala we’ll be down to 10/20 in the 2029 Lok Sabha elections. And Priyanka Gandhi or Rahul Gandhi shouldn’t even think about coming to Wayanad again. Mark my words.

@shemin_joy @DeccanHerald People of the state voted for VD. What's the meeting for? How can the party be so cueless? If KC is a candidate even ST can be a candidate too.

Meeting to decide who will be Kerala CM starts at Kharge'a residence. Rahul Gandhi, Kerala Cong chief Sunny Joseph, CM contenders VD Satheesan, KC Venugopal and Ramesh Chennithala, Observers Ajay Maken and Mukul Wasnik, incharge Deepa Dasmunsi attending the meet @DeccanHerald

@Pranesh_Balaaji Rahul Gandhi thinks Vijay will get him the youth votes in Kerala too. Tell that fellow all youth in kerala have migrated they only come for vacations now or it's mostly bengali children. Making KC the CM will ensure by 2031 south is congress free.

Dear Chettans, kindly stay out of TN politics and focus on your own state. You gave a clear majority to one party, yet after 5 days, you still can’t even pick a CM! That’s peak political incompetence. Fix your own mess and choose better leaders before lecturing us. 🤫

@anusharavi10 Now I'm guessing all MLAs own resorts in the outskirts there is huge demand once in 5 years.

The OG hung verdict hero! There's absolutely nobody who can beat this man when it comes to emerging on top when the mandate is broken! Also, Tamil Nadu politicians struggling with horse trade, seek guidance from your seniors in Karnataka. They have shamed the state enough & now hold PhDs in it

@SriramMadras @TTVDhinakaran @INCIndia INC has the habit of needlessly getting into such mess. They did such a thing in Karnataka in 2018. They will never learn!

AMMK’s @TTVDhinakaran and the IUML represent the gold standard of how pre-poll alliance partners should function. On the flip side, the @INCIndia is an example of how an alliance partner should not function.

@nagarjund Not Congress for sure!

If Tamil Nadu politics was IPL , which party would get fair play award ?

@vivekm_ @rajeshkumarpv @thektmkind Zero knowledge about ground reality. Wait till the drama starts in Karnataka. A bunch of clowns who think world will revolve around reels forever! We are entering a phase of 'one nation one election, civil code ,one language and looks like Congress is ready to let go of 2029.

@rajeshkumarpv @thektmkind This is how Congress is losing its voters one by one! With Tamilnadu episode, Cong lost moral values and ethics. With Kerala, they are losing the reliability amongst the people With this rate, Congress needs to forget 2029 and work towards bringing change in their attitude

I am done with the CM discussion. If VDS is not made the Chief Minister, I will never support the Congress party or Rahul Gandhi again. I will no longer discuss secularism, extremism, or any political matters. I have decided never to vote for Congress in the future. Venu etta, I had immense respect for you for over 30+ years - it began when I was just 10 years old and you visited my school and forced me to contest as a KSU candidate for 5th standard. Unfortunately, that respect is now lost. @RahulGandhi @kcvenugopalmp @vdsatheesan @kharge #keralam #politics

@rajeshkumarpv @Praveenstories Rajesh, let it be.. some overnight IT boys supposedly congress supporters are abusing me as well. Congress is losing the plot Been taking some absurd decisions off late. I was in Kerala last week, and VD is the popular choice. I don't want to waste my vote on them anymore!

@Praveenstories Haha. Thanks praveen for the Sanghi tag. First time someone called me that :) Was always called 'anti-national' and told to 'go to pakistan'. This is new :)