Meta for Developers

📣 The countdown begins…Meta Connect 2026 is happening on September 23-24! ✨Register now for first looks at our speakers and the tech defining the future: bit.ly/4wqKHE0

A high-quality VR streaming app didn't exist on Meta Quest, so a five-person team built it. They hit one million minutes viewed in their first 12 weeks, and now regularly see 300,000 minutes in a single day. See how they found and owned their niche 👉 bit.ly/4v4uXot

🎙️ New series: Through the Lens: Building for AI Glasses Episode 1 features XR developer Stijn Spanhove, whose experiments with AI glasses have gone viral online. AI city guides. Fitness apps. Live AI-generated presentations. Watch now 👉 bit.ly/4eRv8hO

4/ You don't need a big budget to start growing. 🪴 We created this guide to help you build a system that's intentional about how players find, try, and stick with your app. Start building yours 👉 bit.ly/4epDaOZ #VR #MetaQuest

3/ In VR, user acquisition has different rules. 💡 The audience is smaller than mobile, which works in your favor when your campaigns and Store page are set up for it. You’ll explore tactics specific to Quest so you're not applying generic strategies to a unique market.

2/ The 4 key areas 📋 1) Building pre-launch momentum with community and wishlists. 2) Optimizing your Store page to turn visits into conversions. 3) Designing an onboarding flow that doesn't lose users. 4) Running VR-specific ads when you're ready to grow.

Next in our Build Faster, Earn More series: a guide to user acquisition on Meta Quest, written for solo builders and lean teams that want to grow. It covers 4 key areas, with specific steps you can take before launch day. Dive in 👉 bit.ly/4epDaOZ More details 👇🧵

Our "Build Faster" series covered the latest agentic developer tools. Now we're shifting to "Earn More": pricing controls, longer pre-launch windows, bigger betas, and more distribution tools. See how we're helping you grow your business on Meta Quest 👉 bit.ly/3Sd6W0y

5/ The hidden ROI 📈 When paid spend goes up, FitXR sees correlated lifts in Google searches for their brand and organic discovery. Now they track the organic halo alongside direct attribution. Discover 5 tips to get started with ads 👉 bit.ly/4vGt5mh

4/ The creative 🎬 Polished marketing materials underperformed compared to real customer stories, such as people who lost 30+ lbs, or people who could hike again thanks to the app. In short, FitXR's best-performing ads don't look like ads.

FitXR shut down their Meta Quest ad spend entirely, then one marketer rebuilt it from scratch. Installs grew 4.8x while cost per install was cut in half. Discover their tips to make your ad budget go further 👉 bit.ly/4vGt5mh What they changed 🧵👇

@unitygames Hands-first is the direction we're building toward for VR interaction on Meta Quest. Excited to dive deeper on 7/9 👋

The future of XR isn’t in a controller, it’s in your hands 👋✨ We’ve made hands-first experiences faster, smoother, and more intuitive than ever. Check out our two newest capabilities: ✅ XR Hand Capture: Record real hand poses on-device and turn them into reusable gesture assets. ✅ Hands Simulation: Test pinches, grabs, and custom gestures directly inside the Unity Editor; no headset needed. Ready to build for hands? 🔗 Get the full technical breakdown: on.unity.com/XRHands_Blog

If you can build for Android, you can build for Meta Quest. Next up in our Build Faster, Earn More series: AI tooling for Android developers that automates the VR-specific differences so you can use the same workflows you already know. Get started 👉 bit.ly/4xkqQXk

5/ The don/doff cycle 🥽 Meta XR Simulator keeps you at your desk for testing, but when you do go in-headset, Runtime AI in the Immersive Debugger lets you voice-prompt scene changes without taking it off. 🔗 Accelerate your workflow in Unity 👉 bit.ly/4xB7PjQ

4/ Performance tuning. 📊 Meta VR CLI performance capture grabs a trace from your Quest device in one command. Then, AI breaks down frame timing, GPU costs, and bottlenecks in second so you know exactly what to fix.

Next up in our Build Faster, Earn More series: how we're bringing agentic AI directly into the Unity Editor for Quest developers. We've partnered with @unity to tackle the friction points slowing you down. 🔗 Explore the latest tools 👉 bit.ly/4xB7PjQ The tl;dr 👇🧵