Metia Group

Metia's latest #B2B Marketing Trends #Report offers eight insights into how to deliver 𝗶𝗺𝗽𝗮𝗰𝘁 and greater 𝘃𝗮𝗹𝘂𝗲 to your customers. Download it here: info.metia.com/metia-2024-tre…

A new report by @influencerMH covers the challenges, opportunities and strategies that will define 2025 in the #B2B & B2C marketing world. The data reveals that 9.4% of B2B professionals used social media for thought leadership and lead generation. tinyurl.com/56rbe4y8

While LinkedIn's user base is smaller than platforms like Facebook or Instagram, it's highly valued by #B2B audiences, with 93% of #marketers using it for organic #social marketing. @influencerMH highlights @LinkedIn top #AI tools for businesses. tinyurl.com/3eexa5za

Getting ahead in #B2B #marketing means staying on top of the latest trends and strategies, though discovering the right resources can be difficult. With this in mind, @DG_Report highlights some of the key topics resonating most with B2B professionals. tinyurl.com/3jx87ah4

B2B #marketing budgets are on the rise and expected to increase in 2025. With this in mind, @MediaPost shares the top areas of #B2B marketing spend from #branding to #AI. tinyurl.com/26u44ntv

As businesses gear up for 2025, it’s crucial to identify outdated #B2B #marketing trends. @martechcube highlights the top marketing practices that could be eliminated in 2025. tinyurl.com/d7mrhpcf

Wishing everyone a Merry Christmas and a Happy New Year from the team at Metia! Thank you for your continued support in 2024 – we look forward to working together in the coming year. Here's to a joyful holiday season! #MerryChristmas #HappyNewYear #ThankYou

In 2024, 53% of small business owners in the US, UK, Canada, and Australia used email marketing to acquire and retain customers. With this in mind, @G2dotcom shares the key email #marketing statistics to grow in 2025. tinyurl.com/bdd6jc4x

.@LinkedIn has introduced a new hub to give #B2B #marketers deeper insights into how companies engage with their brand. The hub allows users to sort, filter, and review metrics like engagement levels and campaign performance. Via @sengineland tinyurl.com/324hwkp2

According to @Lightricks and @AMA_Marketing, 61% of marketing execs and 42% of entry-level marketers use #AI tools weekly. This gap highlights differences in role and company size, with few marketers wanting AI "in the driver's seat." Via @martechismktg tinyurl.com/4a5puzfn

Most buyers' journeys rely on #B2B #marketing materials, not sales reps. With 83% of buyers researching independently, marketers must take the lead in driving action. A new report by @DG_Report delves into the state of brand and demand marketing. tinyurl.com/363kmeuw

As third-party data declines and privacy regulations tighten, marketers are focusing on first-party data for secure, ethical practices. With this in mind, @eMarketer shares its predictions for #B2B #marketing in the coming year. tinyurl.com/yc7xw8u5

With 2024 coming to a close, B2B marketers can prepare for a successful 2025 by keeping an eye on rising industry trends. @Forbes Communications Council members share some of the #B2B #marketing trends they expect to see in 2025. tinyurl.com/4u29aysc

As businesses look for trust in crowded markets, those who turn data into compelling narratives will stand out. ITN Business shares strategies for building #brand authority and thought leadership for #B2B success in 2025. tinyurl.com/2y8x9a3d

One of the biggest challenges facing #B2B #marketers is understanding how to balance novelty with reliability in campaigns. With this in mind, @MarketingB2B shares channels and techniques that are hot right now in B2B. tinyurl.com/7bbj8sum

With Christmas around the corner, @forrester shares its '12 days of revenue operations Christmas' for #B2B #marketers including a data quality strategy and AI tools for RevOps. tinyurl.com/2xuj5u5j

Data-driven marketing in #B2B is more crucial than ever in an industry that relies on #personalisation and customer personas. In light of this, @MarketingB2B explores what data-driven marketing is and why it plays such a vital role. tinyurl.com/2rhs6wad

Despite economic uncertainty and budget constraints across industries, 65% of B2B marketers experienced budget increases in 2024. With this in mind, @DG_Report shares the new normal for #B2B #marketing in 2025. tinyurl.com/26azuens

According to @LinkedIn, 94% of #B2B #marketers use the platform for sales and lead generation. @Shopify shares 11 #LinkedIn post ideas to inspire your content strategy. tinyurl.com/yw8ke3ur

As #brand marketing continues to gain importance in #B2B, the demand for podcasts, collaborations with influencers, and social video content is expected to grow significantly in the coming year. Via @TheDrum tinyurl.com/25jjc78m

From @Microsoft to @monzo, @MarketingWeekEd has curated an impressive list of #brands that have run standout #marketing campaigns in 2024 and are thought leaders in the #B2B marketing space. tinyurl.com/3xznzbja