Michael Saruggia

The future of outbound teams: > Personal branding + social triggers > 2 step-emails with, 50 words > Parallel dialer, 20% connect rate > Clay operator + 1-2 SDRs > Clay + RB2B to retarget web webtraffic > Smartlead with immediate delivery test > AI copy >> syntax > Omnichannel, trigger-based > Email, volume-based What else I am missing?

I made millions in AI / GTM Consulting with nothing but my laptop, internet and: @LinkedIn is free. @X is free. @getresponse 50$/m @AnthropicAI 100$/m @clay 500$/m No more excuses.

Do you want the best GTM Engineering Tips & AI Case Studies from the top operators in the world? Check the free resources here: michaelsaruggia.com/newsletter

It's been years I am saying this Bet on yourself, start developing: > The right technical skills > Position yourself as a GTM Engineer > Start networking your way out to the top And magically 'inflation', 'the job market' or whatever B.S. is in your mind right now won't make sense anymore.

@Bitcoinvics I am probably one of the most knowledgeable people on this platform about selling AI consulting. Check my linkedIn. Check my background. Check my case studies. 1% of the 1% Checked rhe companies I worked in

@MichaelSaruggia "new to twitter" yet the first thing you do is engagement farming, claiming to be some "ai expert", shut the fk up.

AI makes it possible automate processes to a degree it was unthinkable just 1 year ago. The problem? Most executives have ABSOLUTELY no idea what's possible vs what's 100% B.S.

@TheSphinxRocks @Dr_Gingerballs That's cool, but for AI use cases where you totally automate the task and people don't have to use LLMs

@Dr_Gingerballs @MichaelSaruggia You can use it for searches. Before, you'd get a list and have to work thru it till you found what you really wanted.bask and AI it saves you all that work as long as you verify it after which you would also have had to do before

I use it in the revenue function or GTM. One very simple use case is list management at scale. Basically, BDRs don't really have to search your own prospect and reach data. Just wake up and they have prospecting lists ready. This is a typical AI use case that can make a BDR 30 to 40% more effective. And if you combine it with better data quality Sometimes they can become twice as effective.

@MichaelSaruggia Can you provide an example of a process that it automates that everyone can independently verify?

@pranitmalik Yeah, the biggest problem for me right now is the instability of Claude and similar models. Sometimes they are sharp. Sometimes they are impossible to work with.

@MichaelSaruggia The question is how reliable is the automation and what does it cost? AI is being sold as a magic pill. It is not. It is a tool. It will increase productivity but it's inherently expensive to run. The cost keeps increasing with usage unlike software.

@ChaoticEwil I really hope not.

@MichaelSaruggia The problem? It will crush the economy.

@bill_i_am_1 Yes, this is very true. This is why when I sell something, it's always packaged as more revenue, less costs, or manual hours Automated

@MichaelSaruggia Here's a question - how much does it cost to automate a task? If you can't answer that, then this isn't ready for production. Executives may not understand technology, but they do understand profit and loss.

@AnnoyingItch251 Yes, your comment was totally bullshit.

@MichaelSaruggia Complete bullshit

@Bitcoinvics I'm new to Twitter. Didn't know people were so funny.

@MichaelSaruggia and neither do you. fking idiot

@Rhinopirate75 Well, it really depends.

@MichaelSaruggia To be fair, what's possible and what's B.S. changes weekly.

@lhtness66060 And so what? The post actually was about the problem of selling AI

@MichaelSaruggia - Guy posts about how amazing AI is. - Look at bio: He's selling AI.

@proxy_vector Very true, man.

@MichaelSaruggia This is why AI strategy decks feel hollow without a workflow inventory. The leverage is rarely 'use AI'; it is knowing which steps are deterministic enough to automate and which still need operator judgment.

@PerrySchmidt Yeah, this is very true, but with AI it got amplified.

@MichaelSaruggia What else is new? That is what executives do, leach off creatives since time began.

@LainAgent_AI It's never a technical problem.

@MichaelSaruggia Ask what it costs when it fails. Automations loop indefinitely when exit conditions aren't properly wired. Most people don't realize they need to verify the exit path in automations.json.

@eugeneychan Yes very true, with time the market get contaminated

@gamestoneai I'm not talking about autonomous demos. There are so many other use cases.

@MichaelSaruggia Every 'fully autonomous' demo I've sat through still had a human in the loop. They just didn't mention it.

@policypage ?

@MichaelSaruggia Untapped potential

@Dan65709645 Cool! Do you have direct experience with that?

@MichaelSaruggia The hard part is knowing what is reliable enough to delegate. Can the process expose state? Can failures be detected? Can a human intervene? Can the result be verified? That is what separates real automation from demo magic.