Mingle

So chuffed to be a finalist in the @AURA_Insight awards in the Breakthrough Agency category. Especially in a year when getting ‘close’ to consumers was trickier than usual!! #consumer #insight #connection #research #understanding

Was great to present our work with @MoetHennessy at a recent @AURA_Insight session. Very honoured to have been asked. If you want to listen along it’s the first 15 mins of the link below- perfect with a cheeky coffee break youtu.be/6GAbbhh5KGw

Great to present our recent work with @MoetHennessy at the @AURA_Insight session this morning alongside some of the other ‘Best Agencies You’ve (probably) never heard of’. Drop is a line if you fancy discovering the #mingletingle

Consumer connection isn’t just a one off event, it needs to be part of your culture. But how do you make it stick..? #consumer #closeness #customer #connection #insight mingleconnections.com/2021/02/26/top…

Our pleasure - we were honoured to be asked and really enjoyed it. Looking forward to meeting this years students!

We’ve just delivered a consumer connection experience for 140 employees of a drink company, simultaneously online as part of their conference. We couldn’t have done it without the brilliant team at #Brainstork. Highly recommended 🥂 brainstork.com

In a world of prohibition we are all having to rethink how we connect - we've developed the Mingle Speakeasy. Stay close, keep distant! mingleconnections.com/2020/05/18/the… #customerconnection #consumercloseness #empathy #insight #research #understanding

Do you want to connect with isolated consumers to see how this new reality may impact your brands? We have a number of approaches that can still get you into customers homes and minds. Drop us a line. #isolation #tech #covid19UK #coronavirus mingleconnections.com

We are getting a lot of questions about #Coronvirus - yes we can still get you out and interacting with your customers. Let’s just be sensible! #businessasusual mingleconnections.com/2020/03/05/cus…

We spend a lot of time understanding our customers and consumers but what do we really FEEL about them? #insight #feeling #oscars #empathy #connection #customer #consumer mingleconnections.com/2020/02/11/and…

Nearly 12 hours without email and very little clarity from @123reg @123regHelp as to what is going on. Maybe they need to sit down with a few of their customers to understand how their incompetence is ruining many businesses day! #empathy #CustomerExperience

Could interaction in VR environments actually build greater empathy and be more “human” than those in the physical world? Has got us thinking.... @flamingolondon @APGLondon #radicaloptimism vice.com/en_us/article/…

We’re looking for answers.... @flamingolondon #radicaloptimism

Agility doesn't work without empathy: if you're embracing research agility are you also focusing enough effort on nurturing your team's empathy for your customers? You better be or you risk straining something... mingleconnections.com/2019/09/24/agi… #empathy #agilemindset #insight

It’s not just the ad industry, this is an issue for brand owners as well. It’s amazing how infrequently teams break out of their corporate/ agency bubbles. As much as we detest @Nigel_Farage and everything he stands for, he is probably better than most at it.

With the great and the good of marketing all in Cannes its probably a good time to re-post my column from a few years back on the usefulness of this event. More accurate than ever I would say.

What makes research 'formal'? Is it more valid than 'informal' knowledge gathering? We ponder the question in our latest blog, would also love to hear your views.... #research #knowledge #informal #formal #experience #customer #consumer #connection mingleconnections.com/2019/06/13/is-…

It never ceases to amaze us when FMCG giants (that we’ve actually worked for!!) rely on comms teams that are so devoid of customer empathy. Talk to real people, understand their concerns, be more human. #empathy #connection #WarOnPlastic

This is going to be such an interesting meeting.....

“I’ve been in this business for 7 years and I can count the number of inspiring days on one hand. This is one of those days!” Awesome feedback from a healthcare client after getting out and Mingling with some rather lively carehome residents! #connection #closeness #empathy