Avi Moskowitz

"We optimized checkout last quarter" vs. "our checkout optimizes itself every day." That gap is the difference between good and great in e-commerce. The future isn't manual. It's autonomous.

Brands pour money into ads, influencers, and CRO. Then leave the moment where money actually changes hands on default settings. Shipping options. Delivery promises. Incentives. All untested. Your checkout doesn't know anything about the person going through it.

Everyone's building AI that answers "what happened." The hard part is "why did it happen" and "what should I do about it." That requires domain knowledge, full context, and multi-step reasoning. A query interface isn't enough. An agent with real business logic is.

8/ The future of checkout isn't manual. It's not static. It's autonomous — a system that continuously tests, learns, and improves without waiting for someone to manually change a line of code. The brands that figure this out first are going to eat everyone else's lunch. peakspancapital.com/insights/e-com…

7/ The gap between "we optimized checkout last quarter" and "our checkout optimizes itself every day" is the gap between good and great. Amazon knows this. So do Target, Walmart, and Uber. They have entire teams dedicated to this. They invest tens of millions. Because it's worth it. Most brands treat it like a set-it-and-forget-it utility. And they're paying for it.

If you're doing $10M+ in e-commerce revenue and treating checkout like a static form, you're leaving a lot of money on the table. Here's what autonomous checkout actually looks like 👇

You saw one button. They ran a thousand calculations as your checkout page loaded. That's not Amazon magic. That's infrastructure. The jump from 2.3% → 3.8% conversion sounds small. At real volume, it's the difference between a good year and a different company trajectory.

Our CEO @MoskowitzAvi was recently on with Mina Zandbar from Mattel on @M__Operators with @couuor @codyplof

The moment where money actually changes hands on your site is running on default settings. Shipping options set once. Delivery promises never tested. Incentives guessed at. There's real profit hiding in your checkout. @prettydamntweet finds it.

BCG says personalization will unlock $2 trillion in incremental value over the next 5 years. Not from better products. Not from better ads. Just from showing the right experience to the right person at the right time. Our investor Jack Freeman at @peakspancapital breaks down exactly what that means for checkout 👇 peakspancapital.com/insights/e-com…

"What's my conversion rate by shipping method?" That's a real question you can now ask your checkout data. MAXX Chat is live for all PDQ customers. No SQL. No dashboards. Just answers.

Valentine's Day checkout data is wild: Procrastinators spent 22% more on jewelry, 60% chose overnight shipping by Feb 10, and AOVs peaked at $138. Turns out panic is a powerful conversion tool.

A first-time visitor and a repeat buyer dropping $500 see the exact same checkout at most brands. Same shipping options. Same friction. Same lost margin. That's 15-25% conversion left on the table. It doesn't have to work this way. If you're at eTail West, don't miss my talk!

Two checkouts can have the same conversion rate. One brand grows profitably. One doesn't. The difference isn't UX. It's checkout economics. Brand A knows their shipping costs per order, per zone, per carrier. They've tested their free shipping threshold and found the sweet spot. They offer an express option that 15% of customers gladly pay for. They're making money on shipping. Brand B offers free shipping on everything because "that's what customers expect." One carrier. No testing. No idea that 20% of their customers would pay $8 for faster delivery if given the option. Same conversion rate. Completely different margins. Conversion rate tells you how many people bought. It doesn't tell you if those orders were profitable. If your metrics can't explain that gap, they're incomplete.

"Software with a Service" is a moat. Anyone can build features. Not everyone can build a team that knows your business better than you do.

Vendors wait to be asked. Partners show up knowing what you need.