Moyra Rodger

Celebrating love in all its glorious forms today. Happy Valentine’s Day, everyone. 💟

Screen industries around the world are figuring out how to adapt, while others are just starting to build their creative infrastructure. There’s a lot we can learn from each other. tinyurl.com/3ex9a6e8. #TV #Film #Creators #Policy

Studios aren't just buying scripts anymore. They're buying lower risk and higher built-in demand. From Issa Rae to Addison Rae to Markiplier, the rules are shifting. Here's my take: linkedin.com/pulse/new-powe… #Media #FilmIndustry #AudienceDevelopment #Producers #TV

Uncertainty is often the impetus for innovation, so there is no better time for bold moves. My thoughts on the opportunity facing the Canadian screen media sector. lnkd.in/gCn7WN49 #CanCon #CanadianMedia #MediaInnovation #FutureOfMedia #BoldMoves #CreativeEconomy

#MIPCOM2024 sure picked the right week for weather. Warm (hot) and absolutely stunning in #Cannes. This is my office for a few moments.

The AI Innovation Lab is where it’s at this #MIPCOM2024. There is so much doom and gloom in the traditional media systems, it is refreshing and invigorating to see the innovation taking place around the world. Would love to see more examples coming out of #Canada.

“Today, less than 1% of online content is generated using Al. Within the next five years, we predict that at least 50% of online content will be generated by or augmented by Al.” -Emily Goulden from Runway presenting now at #MIPCOM AI Innovation Lab.

Evan Shapiro just crushed it with a fast paced wake up call to media types at #MIPCOM2024. “Put audiences at the centre of everything.” Leverage data. Use AI strategically. Experiment. Innovate. Awesome talk @eshap

“Use human strategy and AI to generate a volume of social media content.” - Evan Shapiro. I agree but human strategy is key. Too often seeing that outsourced to AI too which is a race to the bottom. #MIPCOM2024

Love this “Hierarchy of Feeds” - Evan Shapiro. #MIPCOM2024 ⁦@MagnifyDigital⁩

Data is the bloodline. - Evan Shapiro. #MIPCOM2024

“We have hit innovation stagnation since streaming.” Evan Shapiro at #MIPCOM2024 I couldn’t agree more. Check out ScreenMiner-Magnify Digital’s contribution to innovation that helps media makers leverage audience data to build audiences. @MagnifyDigital

Canada and Australia have increased scripted series exports by 40% in 2023-24 over 2022-23. That’s good news! Also great to see TVA’s “The Command” getting a shout out in Cannes! #MIPCOM2024

And we’re off! Day 1 of #MIPCOM2024 is underway with a Glance presentation of audience data that frames the attention economy. The stats vary by country but the story remains the same. More content & platforms competing for eyeballs. The upside? Experimentation. @MagnifyDigital

Grateful for an inspiring afternoon with The Honourable Mary Ng, the CanWIN group, and 20 amazing West Coast women entrepreneurs.@mary_ng thank you for your commitment to women in business and to @catwinckler @AsiaPacificFdn for an excellent event!

My thoughts on the $200M injection of funds into the #Canadian #screenmedia sector. What do you think? magnifydigital.com/post/200m-for-…

We are delighted to partner with @Telefilm_Canada on this exciting initiative to support producers in building and tracking audiences! #Audiencegrowth #datainsights #filmmaker

@marshalederman @NNA_CCJ @globeandmail Congratulations Marsha! Great to see your excellent work being acknowledged!

So honoured to be nominated for this work. Huge thanks to @NNA_CCJ for the recognition, to @globeandmail for supporting me over years (!) of following this story, and huge congratulations to my fellow nominees in this category.

🎬 Apply now for the 2024 Audience Development Pilot! Eligible projects must have @cmf_fmc or @telefilm_canada funding, be scheduled for release in 2024 or have launched recently. Link in bio! #filmmakers #producers #audiencedevelopment #audienceengagement

“Niche really is the new mainstream,” observed Andrew Peterson, Head of Canada, YouTube at Prime Time. I couldn’t agree more. PT2024