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@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP STRAT

I interviewed all of the best creative strategists in the world. @binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best) If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that. Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong. So I asked the best in the world: what separates the ones who actually produce winners from everyone else. I wrote it all up in one doc. I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce. reply "STRAT" and I'll send it over.

It's time. I'm hiring a Creative Strategist for our brand! I started my brand 2.5 years ago. We're doing $7M+ this year. Growing 150% YoY - 2 years in a row. I've handled all creative strategy myself until now. I think it's time for someone better than me to take the lead. We're NOT in health, wellness, or beauty. We're in accessories, apparel, and kids. Think identity, gifting angle. Our customer is a young woman or a young mom. If that's your world - you'll get this brand instantly. Here's what you'll own: → 6-10 net new ad concepts per month → 50+ iterations on winning ads per month → Scripts and briefs for UGC → Static ad concepts across multiple formats → Research: mining reviews, comments, and organic content for hooks and angles What we need: → 2-4 years DTC experience → European or Asian timezone → Bonus if you have experience in working w/ fashion, gifting, or kids brands Full-time. Remote. $3,800 - $4,500/month base. Comment CS and I'll DM you next steps!

@propialis Skills

@rokhladnik If you’re spending $30-40k a day, what exclusions should you be running at that type of scale?

A common pattern in ad accounts we've audited recently: %NV at 60%👀 Media buyer blaming Meta, Andromeda, the algorithm, the weather Meanwhile, 50% of the budget is running into retargeting Check your exclusions Check your Engaged audience settings Check your Existing customers settings

KuCoin has frozen over $2,800,000 CAD of my cousin’s money for close to 8 months. I’ve been working with him to help get it resolved to no avail and decided there might be someone on here that can help us. I would’ve preferred this could be resolved privately for obvious reasons, but other routes have been exhausted with no success. He's been an active user on the platform for over 5 years. On July 16th, 2025 after a larger withdrawal they froze his account as a "standard precautionary review”. After submitting KYC, sources of wealth and bank statements, KuCoin eventually responded that a “system anomaly” was the reason for the hold and they would need to review each trade manually before releasing the money. During this period of time he had made a social media post to ask for help and was met with a denial of his issue from official KuCoin moderators. In addition, they threatened to take action against him for “repeatedly submitting inaccurate details” even though everything mentioned was factual (and while on direct email communication, they advised that it was their own system error). We simply want to have this funds released so he can move on with his life, it’s been an extremely stressful and mentally draining time for him. I would really appreciate help spreading the word so someone senior at KuCoin can contact us directly to help get this resolved amicably. @lyu_johnny @kucoincom

@TechWith_Nova CLAUDE

@ecommmoose Exit

Our brands do $10M+/month. The goal? A $100M+ exit. After consulting with brokers behind $100M, $500M, and $1B+ exits I found out why 99% of DTC founders will never sell their brand. It comes down to 8 things. Like + RT + Comment "EXIT" and I'll DM you the full breakdown.

@drewfallon12 COMPS

🚨M&A COMPS DATA GIVEAWAY🚨 I compiled a database of 200 M&A transaction in consumer goods from 2025 and created a comprehensive category-by-category PowerPoint breaking it down, along with expert perspectives on the M&A environment from leading investment banks and operators like: - Centerview Partners (leading consumer investment bank by total deal value) - Raymond James (leading consumer investment bank) - Amy Hass (Fmr. CFO Simple Mills, acq. for $795m) - Hudson Leogrande (Founder Comfrt, fastest growing apparel brand ever) - Darren Litt (Founder, Hiya, acq. for $260m) The ultimate guide to understanding the M&A landscape & valuing your business in today's consumer industry. ALL YOU HAVE TO DO TO GET IT is like and comment "COMPS" on this post, and I'll dm you the link to the presentation AND the underlying data sheet for the next 4 hours. Plus, If you want the comps data going all the way back to 2023 along with each brands investors, a valuation calculator for YOUR brand, and more - I'm sending out a way more comprehensive database in my newsletter this Friday. Sign up at the link pinned to my profile 😊

@ecommmoose case study

Over the last 100 days, I worked with 30+ brands Doing $65M+/mo combined. The biggest unlock I keep seeing: Subscriptions are won on the OFFER. Then your MRR profit shows how hard you can scale. Like + RT + Comment “CASE STUDY” (must follow) and I’ll DM a 30-min breakdown

@mannybarbas_ METRICS

built a spreadsheet that’s saved brands $2.4m in wasted ad spend it tracks the 8 metrics meta actually cares about not the 97 vanity metrics in ads manager what it shows you • true incremental ROAS (not platform BS) • creative fatigue score (exact kill points) • audience saturation before CPMs explode • attribution decay (where meta steals credit) 4 mins to set up. auto-updates from your pixel one furniture brand found 40% of “winning” ads were losing money cut them → reallocated spend → MER went 2.1 → 3.8 in 19 days if you’re spending $20k+/mo on meta without this you’re donating to zuckerberg COMMENT “METRICS” and I’ll DM it to you (must be following, sending manually)

@TheMattBerman @ridgewallet Ads

nano banana pro + n8n = 500+ production-ready ads per week most brands test 5-10 ad concepts per week and pray one hits meanwhile brands like @ridgewallet are testing 200+ daily, feeding the algo more data, and winning. this automation closes that gap here's how it works: - watches your competitors' facebook ads (@adrian_horning_) and scores them by performance (days running × variations = money printers) - feeds winners to @GeminiApp to decode the psychology (emotional hooks, visual strategy, social proof angles) - rebuilds that psychology for your brand with @NanoBanana - generates variations with your exact colors, fonts, and voice delivers 200+ options for your team to curate your creative team stops producing from scratch. they curate and elevate the best perfect for dtc brands, agencies, and growth teams who need creative volume without sacrificing quality want the complete 3-part automation with workflow files? comment ADS + like this post (must be following so i can dm you)

@PaulNiklas8 What would you consider as being elite at paid?

If you're elite at paid try and build and learn organic systems. If you're elite at organic same thing.

@ami_ads A

I run a private group chat with 54 top-tier affiliates. Everyone inside is doing $3M–$350M+/yr across sweeps, ecom & leadgen. I’m opening a few spots for affiliates who want to scale to $50k–$200k/month consistently with the right offers, funnels & agency accounts. If you want the invite, comment “A” and I’ll send you the link.

@mikefutia BANANA

Nano Banana + Veo 3 + n8n is insane 🤯 This AI system creates UGC videos at scale using Nano Banana + Veo 3. And runs automatically inside n8n. Perfect for e-comm operators & creative agencies. But instead of manually creating scripts & imagers & videos... Just upload ONE product image and get dozens of professional UGC videos with solid brand consistency. Each video costs pennies to generate + you own 100% of the content forever. Here's how it works: → Upload a product image via n8n form → Nano Banana generates 20-50 AI variations automatically → Each variation gets pumped into VEO 3 for video generation → Auto-creates natural product interactions & UGC scenarios → All videos auto-stored in Box .com for instant access Built 100% in n8n. Fully automated. Want the complete n8n workflow? Comment "BANANA" + like and I'll send it over (must be following so I can DM)

@xpecs_ @Shopify @ShopifySupport @harleyf @harleyf @ShopifySupport

Hey @Shopify @ShopifySupport @harleyf Our brand is being cloned by a scammer on your platform, our brand and products stolen, ads stolen, customers defrauded. We’ve filed DMCA notices, reached out multiple times for almost 7 months now and still no action. Meanwhile, customers are being scammed and rebilled and Shopify is allowing it to continue. We do $1M+/month on Shopify Plus. If Shopify can’t protect merchants at this level, why should any brand owner trust this “protection”? And I’m sure I’m not the only one dealing with this. Fix this. If you can RT for reach. id appreciate

@rayjbjang banana

It’s overrrrr. Nano Banana just broke the game. No excuses left. I took a basic model photo + a product shot. Dropped them into Nano Banana. 12 seconds later → full campaign-ready creative. Brand owners have no excuses now. What used to take a studio, crew, and a huge budget… now takes a good prompt and a click. rt & reply "banana" if you want to workflow + prompts

@FynCas AD

VEO 3 + Ad Factory = $750k/month No actors. No studios. No endless editing cycles. - 124% higher ROAS - 8.7x engagement - 89% cheaper than creative teams AI UGC is scaling brands faster than ever. Comment ''AD'' & I’ll DM you the full system (must be following)

We’ve just replaced our entire hook testing process with VEO 3 and the CTR lift is insane. Here’s the exact play we’re running right now with ChatGPT + JSON prompts in Veo 3 to pump out high-performing hook variations in minutes: 1️⃣ Start with a proven ad Either: → A best-performer you want to keep scaling → Or a creative with potential but low thumbstop (<30%) 2️⃣ Pull the core angle + script Extract the main idea, script, and visual flow. This is your “seed”. Example: first-person POV spooning creatine → we turned it into 10x more chaotic visual ideas. 3️⃣ Prompt ChatGPT for Veo-style hooks Prompt: “You’re a creative strategist at a top D2C agency. Based on this product, angle, and persona, give me 3–5 Veo 3-style hooks for Meta ads.” Feed it: → Brand → Product + benefit → Core angle → Persona → Script/framework link Output should be movement-heavy, cinematic, pattern-interrupt style setups. 4️⃣ Approve, then convert to JSON Pick the best hook and say: “Turn this into a Veo 3 JSON script format, but wait for my approval before generating.” JSON forces precision: → Camera type/movement → Character details → Lighting/style → Dialogue tone → Constraints (no logos/text/music) 5️⃣ Drop into Veo 3 and generate → Text to Video in Google Gemini > Flow → V3 Fast, 10p per shot, skip Quality mode (slower, no big gains) 6️⃣ Repeat fast Test extremes: → Absurd (spoon on a rollercoaster) → Relatable (whiteboard explainer) → Visual metaphors (“brain fog” → room filling with smoke) We pulled 7 hooks in 20 minutes last week using this loop. Concept → generate → launch. 💬 Retweet this post Comment “robot” and I’ll send you the FULL prompt. (make sure you're following) 🎥 Full demo in D2C Diaries Ep 42 on YouTube.