Nathan Hanks

@FITFOOTDOC @ChaseDaniel Ewers ran for a TD, right?

Quinn Ewers was THE difference maker in the game for Texas! Biggest play of the game was when he checked to C-0 Beater on the 4th & 13 TD pass. Checked to a post route and MAX protection…then slide the offensive line in the right way. Threw a dart with the season on the line

@lulumeservey they needed to go back and watch the movie "Crazy People": imgur.com/cVxOyF4

Taste aside — from a purely strategic perspective, this brand marketing is disastrous for Jaguar. For context, Jaguar sales have been plummeting (down 70% in the US in five years). It’s a crisis. Their #1 strategic imperative for comms and marketing should be to sell cars. So let’s analyze it through that lens. Up to 2018, Jaguar was actually growing quickly, doubling sales in a few years. Their subsequent decline was caused by two main things: 1) LAGGING INNOVATION AND ENGINEERING Jaguar went five (!) years without releasing a new production model, and their technology felt outdated. 2) UNCLEAR POSITIONING Jaguar got stuck between lanes. They used to be associated with classic sophistication and luxury, competing effectively with Bentley and Aston Martin in a rarefied space. But then they shifted down to premium, competing with the likes of BMW and Mercedes in a more crowded market. Jaguar SUV sales are cannibalized by their own sister brand (Range Rover). Now they’re not upscale enough to compete in the luxury market, and not cutting edge enough to compete in the premium market. DOUBLING DOWN Even at a basic level, we know that any Jaguar rebrand should (1) highlight innovation, and engineering, and (2) pick a clear lane for branding. Here they’ve done the opposite. This campaign is about “collaborating with a collective of original creators across the arts,” according to Jaguar’s website, which has been taken over by the rebrand. That message is roughly the opposite of what Jaguar should be saying, which is some version of “our cars are engineered to the gills and go very very fast.” Art school grads simply aren’t associated with elite engineering ability, I’m sorry. It’s possible a marketing exec read too many think pieces about how millennials shop based on values and forgot that people want cars that are really well built. On top of that, instead of choosing a clear lane, Jaguar’s brand has meandered further into no man’s land. Literally — this is NOT for men. While men have been an important audience for Jaguar historically (it’s a favored ride for James Bond and Bruce Wayne), the latest campaign features six women and two people of indistinguishable gender (one appears to be a man but I don’t want to assume). If they’re going to abandon the male audience, they should replace it with a more lucrative audience, and it’s unclear who they’re going for here. Vegans? So the same way Jaguar lost the ultra luxury segment without winning the premium segment, with this campaign they’re losing the “classic sophistication” audience without winning the “Just Stop Oil” audience. It’s risky to be an orphan brand. MISSED ZEITGEIST Lastly, Jaguar simply failed to read the room. We are in an era of NOSTALGIA. People want to RETVRN. Tradition, heritage, and classics are more in demand than they’ve been for a long time. Jaguar was perfectly positioned. Jaguar’s iconic image of an old school British gentleman — think Sir Roger Moore, a known devotee of the brand — would have been a massive asset in today’s environment. Why not a retro themed campaign contrasting state of the art technology with a 70s aesthetic? TIME FOR A TURNAROUND This is like when movies used to come out in other countries a year after they were done showing in Hollywood. The vibe of this rebrand might have worked in 2021, but to drop this in late 2024 only emphasizes the reasons for Jaguar’s brand decline in the first place: it’s outdated and confusing. Apparently Jaguar is planning a broader brand reset for 2025. From early indications, that reset is misguided and likely to fail. Jaguar is a luxury product so their brand can make or break sales, and in this case, they’ll need a U-turn to get back on track.

@SSN_Alabama #truth. My son played with and against Milroe since they were 7. Milroe is special and was extra special when the play breaks down. Since he was 7, as Horn, I always said Milroe was the next Vince Young, but was gonna need a coach like Mack that would let Milroe be Milroe.

Corey Miller speaks on Jalen Milroe with one of the most passionate and accurate takes I’ve heard since last night:

@jakeshieldsajj And they wonder why businesses are just handing back the keys and writing off losses, and why they media campaign to say that SFO really isn’t as bad as it is portrayed. People deserve their elected leaders

In San Francisco “teens” are on camera doing a carjacking then crashing the car and fleeing and the DA decided not to press charges The same DA pressed charges on a business owner who sprayed a homeless person with water after being harassed and 10 calls to the police with no help The city has different rules for different people

@Travis_in_Flint How you vote matters - wake up America

@JackPosobiec To me this is all about an entrepreneur not wanting experienced engineers telling him his idea won’t work, without spending tons of money like the Navy does, when they do really hard things. The fact that he chose to clsssify as “old white guys” was stupid.

Titan Sub: OceanGate CEO Didn't Want to Hire '50-Year-Old White Guys' like other Submarine Companies Because They're 'Not Inspirational' informationliberation.com/?id=63826

@EndWokeness If the people want to vote for that, all you can do is just let it burn into the shithole it will be. Choices have consequences

Mayor-elect Brandon Johnson doubles down on defending the rioters: “Demonizing children is wrong!” “Sometimes they make silly decisions!”

@sentdefender Just another example of @PeterZeihan and the #absentsuperpower taking shape #bye

French President Macron has stated to Reporters during his Flight back from the Chinese Capital of Beijing that Europe must reduce its dependability on the United States.

@Tedwards661 @JRudd_Scout Good luck - I’ve heard that before. My son completed rehab also. It’s just a matter a time.

@NathanHanks @JRudd_Scout You can rehab 1st and second degree UCL sprains. My son is finishing his now.

Who personally knows a baseball player that had Tommy John surgery before that player graduated from high school? Honest question. 🙋🏽

@TimKennedyMMA Yes. People on the right need to get back to asking “what would Jesus do?” And I say that as someone on the right. If you are going to follow someone who preaches grace and forgiveness, then at least try to do it. And I also realize that the Left has zero tolerance.

The Jesus “He Gets Us” commercials were by far the best. I felt overwhelmed by both. I am proud of following Him. #hegetsyou

@Brink_Thinker Seems like a missed opportunity to live out that famous scene from Point Break (the original)

That's some quick thinking.

@SpeakerMcCarthy We are witnessing the end of the two-party system in real-time. Popcorn is ready.

That was one of the most partisan State of the Union speeches I've ever heard.

It’s his journey #tommyjohn #ucl #thearm #pitcher

@AnnieAgar Does he reunite with Giselle?

Tom Brady is retiring for good

@Timcast 10/10 FAFO!! Need more examples of employees that are willing to help those who like to fuck around, find out

Self defense

@JayCartere @clownworld Remember what Margaret Thatcher said about socialism? It’s great until you run out of someone else’s money. They are running out of money

@clownworld How do you tax someone who doesn’t live in your jurisdiction??

@CollegeBaseCNT @HustonStreet - “you can’t teach what’s between his ears”, Augie Garrido

CWS Finals. Game 3. ANY college pitcher from all time is available. Who are you throwing out there? (No, not every great arm is pictured below)

@clownworld There’s no way this is real - I refuse to believe there are people like this in this world with me

@clownworld This whole thread is 100% pure awesomeness