Neill Kropman

#SASHUTDOWN #AMINEXT #capetown #Southafrica

The future of building startups: - MVP speed (1x per month) - AI-accelerated - Superniche is the new niche - Community 1st, software 2nd - No-code 1st, some code 2nd - 10x more automated - Global teams, localized products - 95% dominated by solopreneurs and microentrepreneurs (teams less than 12) - Pop-up digital experiences (apps that only work on certain times) - Needs the marketing holy-trinity to hit escape velocity: 1. product/market fit, 2. content/market fit and 3. community/market fit - Team is half robots 🤖, half humans 👨‍🦰 (cc @youneedarobot) - Accelerated by "boring marketing" (cc @boringmarketer) - Multiple revenue streams - Design matters. The bar is high - Partnered w/ creators (creators are the distribution) - Feels like a game (levels, status, badges, in-app currency, challenges, collectibles/items) - Purpose-driven moonshots: societal impact matters - Productized agencies to generate cashflow (ex design agency @DispatchDesign) - Product studios become the norm - 99% of MVPs won't need VC

The internet used to be an escape from reality Now, reality is an escape from the internet

In 1960, Random House founder Bennett Cerf bet Dr. Seuss $50 that he couldn’t write a best selling book using only 50 different words. That year, he published Green Eggs and Ham, using just 50 words. It has sold over 10 million copies worldwide. Constraints breed creativity.

@MTNza what’s your fraud number? Just had someone phone me trying to impersonate MTN support staff, asking for an OTP. This is fraud that is happening within your organisation. How do I report this number?

Three former SpaceX engineers are designing self-powered electric freight train cars cnb.cx/3GJCaSp

support.easyequities.co.za/support/soluti… #EasyHelp @EasyEquities

Best way to differentiate your brand from the rest #BrandDevelopment #Brand personadesign.ie/brand-differen…

IKEA’s Best-Selling Product Is Not a Piece of Furniture by @geraint_clarke in @BttrMarketing link.medium.com/73GBpHne36

I am bald. This is not news nor a secret. How effective would you be at selling me hair care products? Do you think you'd be successful? That's what it's like when you try to sell services where a client doesn't see a need. Find out what is valuable first. This is how you sell.

@GetTheFabulous why don’t you have a monthly pricing option for your app??

@News24 @CapeTown @eNCA

Practical Positivity is the 🔑

The last one was super insightful and walked away with some pure value. #digitalagencyshowcase @RedAndYellowEd @SarahSadler1

@RedAndYellowEd #digitalagencyshowcase Why not! Would be interested 2see @OgilvySA branding & creative models again. Bringing @SarahSadler1

“Design systems allow designers to make better decisions.” invisionapp.com/inside-design/… #InsideDesign via @InVisionApp

“Don’t create a logo, build a unique brand experience” by Leow Hou Teng medium.com/swlh/dont-crea…

“If you can't see anything beautiful about yourself, get a better mirror.” — Shane Koyczan on.ted.com/iSag #TED

.@amazon has sold 100 MILLION Alexa devices do YOU have one?

Humans have the amazing ability to cooperate in very large numbers because we are able to create, spread and believe in fictional stories. Money is one example of this, as discussed on the Pitchfork Economics podcast.