Tobylerone

@dabidoYT I wrote this original title. But my thumbnail is not original by any means. It’s my highest viewed video and multiple people have now copied it 👍

Something I’m often fascinated by is the origin of YouTube thumbnails, and the nature of why we as YouTubers often like to copy each other. (I’d like to emphasise first and foremost that I’m not calling anyone out with this tweet, but rather making an observation on creativity and the YouTube meta as a whole.) Here’s a thumbnail strategy that is proven to work. This video came up on my feed and it just coincided with some YouTube research I was doing, so thought I’d talk about it. The below title and thumbnail is a direct port of other titles that have performed well, analogised for the correct audience. Why? YouTubers do it for solid business reasons. Because of prior evidence, it’s likely to perform well too. Many of Ali’s videos perform in the 100K - 500K range at a baseline, but I’d predict this one would hit 500K+ and probably even 1M+ views. Many elements of human psychology remain stable over time, even if some of the specifics change. For people that have never seen this concept before, this might be an extraordinarily intriguing idea. Does that mean it’s a bad thing? Well, not necessarily. I think that when people take entire storylines, that’s certainly wrong. But here, there’s still an element of transformation of at least the content part of the piece. It’s probably a mistake for anyone to think that something is pure creativity. Whether their creative inputs are from others, from life, or from nature - ultimately those inputs still exist. A 1:1 copy of a thumbnail is a very pure and easy to recognise form of copying. Even the most “creative” and “original” thing is just an amalgamation of many unoriginal things. There’s other ethical considerations — for example, helping people become more productive is generally considered a good thing. Not everyone will know this, but even the greatest devices you ever owned were at least developed in part from transforming - perhaps stealing - the ideas of others. You should read about Steve Jobs and Xerox if you get the chance, for example, because that story might blow your mind. Eventually though, let’s say you were super ethical and attributed whoever you borrow stuff from. Well, there comes a point where you can’t even attribute the original “creator”…because the origin gets lost, until no-one knows where the original concept came from. It’s like Marcus Aurelius’ observation in Meditations: everyone will be forgotten to time eventually…

@SteveHuwJohn Just coming back to this one. Obviously you can invest outside of your tax protected accounts as much as you like…all depends what you want in the future. But I stand by the point live for today as well 👍😎

@NewbattToby Good advice. My pension contributions are pretty decent due to a great employer scheme (I pay 8%, they pay 12%). I have everything I need for need material-wise, so experiences it is.

Hi @NewbattToby. Love your channel. What you you recommend doing with money once you've maxed out your ISA allowance?

@sashayanshin Congrats!!!

Thank you guys! It always seemed absolutely impossible, but this just happened.

@historyinmemes This has reminded me to put the bins out tomorrow thanks!

The left galaxy is the Milky way, the right one the Andromeda galaxy. This is what will happen within 4 to 5 billion years from now

@Ryhanx Davinci resolve studio! Thanks for the kind words. Does take a long time to produce but you get pretty quick once you’ve made 200 vids! Also like using presets from people like motion vfx etc

@NewbattToby Hey Toby love your YouTube content, was wondering how and what on earth you edit on, it’s so minimalist yet so engaging, I can’t imagine fcp being able to produce that but premier pro taking too long for you to be able to edit the volume of vids u make

Asking AI the important questions.

Someone asked AI to turn each country into a villain 👇🧵

My investment strategy for 2023: The continual purchase of a diverse set of income-producing assets. Just. Keep. Buying.

@tomwarren Clean af! Nice Tom.

my favorite purchases this holiday 😍

@every_daydad Love mine as well! Have fun dude!

How today started vs how today ended.

@ddofinternet Attention. 🎉🎉🎉🎉🎉 happy birthday!

Today is my birthday. Please give me attention.

This Lensa app is pretty cool. Very smart.

@MKBHD Haha. You know I always think this when I see people filming concerts too. The sound quality showing your friends afterwards is always going to be awful. Just enjoy the moment 🤪

Yes yes you should definitely take lots of videos of these fireworks. You will definitely watch the videos later

A fantastic service with 30+ years of financial statements for free roic.ai Pretty good site here for company financials :)

This had me in stitches!! 😂😂😂😂

Good morning to everyone except my partner who, at 2am, mid-dream, sat bolt upright in bed and terrifyingly shouted into the dark: “Will there be a buffet?”

Boxing Day lunch spread earlier. Perfection!

Winter walks earlier on Christmas Day