Nick Lawson

If you haven't subscribed yet @RichFranklin66 and I have a podcast that focuses on #sponsorship & #sportsbiz and how digital is affecting the industry. Some great macro & micro topics here and we're always taking topic requests. 🎧 podcasts.apple.com/us/podcast/the…

If you’re investing in sports sponsorships, capital must follow results — not nostalgia or status. Measure every property. Double down on top performers. Pressure the middle. Cut chronic underperformers. If you can’t track it, you can’t justify it.

When the game goes into OT or extra innings… that’s free sports. The fans are locked in. The emotion’s peaking. And most teams? Still give it away for free. This week on The Inches, Rich & I break down how to sell those extra moments like a pro → 🎧 theinches.buzzsprout.com/142018/episode…

Most sponsorships fail quietly. Not because the budget was too small— But because no one cared. No pull. No engagement. No memory. Wrote about why your activation must pull fans in—or you’re wasting your money. 👉 blog.sqwadhq.com/2025/07/22/you…

Sovereignty wins the 151st Kentucky Derby presented by Woodford Reserve 🌹

Another year, another lineup of Super Bowl ads that had us (hopefully) remembering the brands behind them. In this episode of The Inches Podcast, we break down the biggest winners, the surprise standouts, and the ads that might have missed the mark. buff.ly/3CMRXDf

If ur man isn't taking you to Chili’s tonight break up with him!!!!!!

The best sponsorships feel inevitable—like the brand and the team were always meant to be together. If a partnership feels forced, the fans will feel it too. Authenticity wins.

Attention is currency. Emotion is the multiplier. A brand that taps into the raw passion of sports doesn’t just get seen—it gets remembered. You can’t just measure impressions. You have to look at how you will measure direct impact.

2025 is almost 1/12 of the way over. It's not too late to make some commitments to the new year in the sponsorship industry. Check out our 5 Sponsorship New Year's Resolutions for 2025. buff.ly/3C4B32x

Curiosity should drive your sponsorship strategy. You should be focusing more on the 'what if' rather than the known. Asking "what if" is the start of innovation. It is where we take all our preconceived biases and throw them out the window. 'What if' is where you win.

😮😮😮😮😮 WOW. Amazing creative by the ND team.

Bring it home to the people! Love this. For the next 30 years?!?!

drop the goal post location. where it at? 📍

Really cool to see the new PAC-12. The past is the past. Mistakes were made. But the programs being added here quality ones. Ones that will absolutely benefit from the brand. There will be quality sports action here. Football and beyond.

If Rowdy Beers doesn’t get an NIL deal we have to shut the whole thing down and question everything.

We need more relationship touch points in sponsorships. We’ve maxed out the logo ones. We’ve created a place where fans become numb to logos. This makes our assets commodities. Great dive in below on how to flip the script and sell more sponsorships with relationship assets.

Jumping on The Inches podcast for the upcoming week. What topic in #sportsbiz #sponsorships should we cover?

🥎 You'll never strikeout with The Provo Airport! But do you think you can guess how many strikeouts will be thrown in the championship game? Submit here: wacprediction.sqwadhq.com #OneWAC x #WACsb @provocity | @SqwadFan

@Zonozi @SponsorCircle Won’t take credit for the idea and can’t remember where I saw this…but saves a lot of time filtering through spam!

@SponsorCircle LOL @NickLawson0 is the GOAT

Pro tip: putting an emoji on your LinkedIn name, makes it so easy to ignore spam emails

THIS ONE WON THE WEST 🙌 #WHLPlayoffs | #FeedingTheFuture