Nick Lawson

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Nick Lawson

Nick Lawson

@NickLawson0

CEO at @sqwadfan. Recovering artist. Creating sponsorship activations that resonate with fans. Sponsor Signs newsletter 👉https://t.co/FDZLffWtZV

Portland, OR Katılım Mart 2013
2K Takip Edilen794 Takipçiler
Nick Lawson
Nick Lawson@NickLawson0·
If you’re investing in sports sponsorships, capital must follow results — not nostalgia or status. Measure every property. Double down on top performers. Pressure the middle. Cut chronic underperformers. If you can’t track it, you can’t justify it.
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Nick Lawson
Nick Lawson@NickLawson0·
When the game goes into OT or extra innings… that’s free sports. The fans are locked in. The emotion’s peaking. And most teams? Still give it away for free. This week on The Inches, Rich & I break down how to sell those extra moments like a pro → 🎧 theinches.buzzsprout.com/142018/episode…
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Nick Lawson
Nick Lawson@NickLawson0·
Most sponsorships fail quietly. Not because the budget was too small— But because no one cared. No pull. No engagement. No memory. Wrote about why your activation must pull fans in—or you’re wasting your money. 👉 blog.sqwadhq.com/2025/07/22/you…
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Nick Lawson retweetledi
Kentucky Derby
Kentucky Derby@KentuckyDerby·
Sovereignty wins the 151st Kentucky Derby presented by Woodford Reserve 🌹
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Nick Lawson
Nick Lawson@NickLawson0·
Another year, another lineup of Super Bowl ads that had us (hopefully) remembering the brands behind them. In this episode of The Inches Podcast, we break down the biggest winners, the surprise standouts, and the ads that might have missed the mark. buff.ly/3CMRXDf
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Nick Lawson retweetledi
Chili's Grill & Bar
Chili's Grill & Bar@Chilis·
If ur man isn't taking you to Chili’s tonight break up with him!!!!!!
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Nick Lawson
Nick Lawson@NickLawson0·
The best sponsorships feel inevitable—like the brand and the team were always meant to be together. If a partnership feels forced, the fans will feel it too. Authenticity wins.
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Nick Lawson
Nick Lawson@NickLawson0·
Attention is currency. Emotion is the multiplier. A brand that taps into the raw passion of sports doesn’t just get seen—it gets remembered. You can’t just measure impressions. You have to look at how you will measure direct impact.
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Nick Lawson
Nick Lawson@NickLawson0·
2025 is almost 1/12 of the way over. It's not too late to make some commitments to the new year in the sponsorship industry. Check out our 5 Sponsorship New Year's Resolutions for 2025. buff.ly/3C4B32x
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Nick Lawson
Nick Lawson@NickLawson0·
Curiosity should drive your sponsorship strategy. You should be focusing more on the 'what if' rather than the known. Asking "what if" is the start of innovation. It is where we take all our preconceived biases and throw them out the window. 'What if' is where you win.
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Nick Lawson
Nick Lawson@NickLawson0·
😮😮😮😮😮 WOW. Amazing creative by the ND team.
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Vanderbilt Football
Vanderbilt Football@VandyFootball·
drop the goal post location. where it at? 📍
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Nick Lawson
Nick Lawson@NickLawson0·
Really cool to see the new PAC-12. The past is the past. Mistakes were made. But the programs being added here quality ones. Ones that will absolutely benefit from the brand. There will be quality sports action here. Football and beyond.
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Nick Lawson
Nick Lawson@NickLawson0·
We need more relationship touch points in sponsorships. We’ve maxed out the logo ones. We’ve created a place where fans become numb to logos. This makes our assets commodities. Great dive in below on how to flip the script and sell more sponsorships with relationship assets.
SQWAD 🏟📱@SqwadFan

In sports sponsorship, we often get bogged down in "assets" - think "How many signs can I sell?". But fans see 3,000+ ads per game, and they become numb to logos. Fans crave unique interactions, not just logos. Check out our latest post to dive in! blog.sqwadhq.com/2022/09/21/mor…

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Nick Lawson
Nick Lawson@NickLawson0·
@Zonozi @SponsorCircle Won’t take credit for the idea and can’t remember where I saw this…but saves a lot of time filtering through spam!
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Amir Zonozi
Amir Zonozi@Zonozi·
Pro tip: putting an emoji on your LinkedIn name, makes it so easy to ignore spam emails
Amir Zonozi tweet media
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