Octane11

✋👩‍💻📡 90% of the B2B buying journey is complete before a buyer raises their hand to speak with sales. The good news is that prospects are engaging with more channels than ever when doing their research - 10 on average and rising! ow.ly/qS7C50M3jLj #martech #marketing

We’re announcing the release of Version 2.0 of our B2B Data Integration and Analytics platform. For more details on this major release and other key milestones - read on! ow.ly/iyMr50LBcn2 #dataengineering #martechstack #martech #marketingb2b #b2b #digitalmarketing

🏆 🔒 Octane11 is now SOC 2 compliant! Over the last year a “Big 4” accounting firm reviewed our platform across 142 criteria and controls, granting us 100% compliance across the stringent security, availability and confidentiality standards needed. ow.ly/Y3EO50KWpOB

The CMO is one of the toughest jobs at the c-level. It’s truly a left and right brain role requiring both ART and SCIENCE. Read our post to learn about the “false choice”…and what you can do to bridge the gap. ow.ly/HEqt50KPK45 #CMO #martechstack #martech #b2b

According to a 2021 @techreview and @databricks study, “Only 13% of organizations are delivering on their data strategy.” 🤔 The study cites data architecture as the fundamental culprit and we agree…but the solution may not be what you think. ow.ly/H6Wk50KaN7s

Congrats to our portfolio company @OctaneEleven on their $4.5m fundraise! linkedin.com/feed/update/ur…

🚀🚀🚀 Announcing a $4.5M VC round led by @JavelinVP with participation from @BDMIFund, @PlugandPlayTC, @aperiamventures, @basevc, Honeystone Ventures, Circadian Ventures, and individual industry experts incl @ematlick, @zainjaffer, and @RozaEric. linkedin.com/feed/update/ur…

🎖 😍 🔋 🧗. We’re celebrating Veterans Day, Singles Day...and also Octane11/11 Day! Today, on our second anniversary, we’re celebrating major milestones across clients, product, KPI’s, team growth and new funding! ow.ly/1A9C50GLHpA

We love the annual 🏆 Stackie Awards created by Scott Brinker. One can’t help but marvel at the breadth of the tools they use (the winners use an average of 48 tools each! 🛠️). linkedin.com/pulse/stackies… #martech #techstack #cmos #demandgen #dataoperations #cdp #octane11

How to tactfully share marketing touchpoints from 🖥️ websites, 📥 email, 📣 social, 💬 chat, 🌐 web ads, 📺 TV ads, 🗺️ outdoor ads, 📬 direct mail, 🎙️ webinars, etc. across the entire organization. linkedin.com/pulse/unlockin… #digitalmarketing #martech #marketingb2b #cmos #abm #b2b

Don’t miss the 2021 edition of ANA’s B2B #Marketing Conference this week! We are particularly excited about the panel “Are #B2B and #B2C Marketing Really that Different?” 👨‍👩‍👧‍👦 vs 💼 led by Abhijit Shome, a topic sure to stir up some healthy debate. ow.ly/OG5Q50E6hn5

B2B ads can be stereotypically boring when stacked up against the the top consumer ads played during the 🏈Super Bowl, but they don't have to be! Check out our latest post to see three misconceptions leading B2B's to underinvest in 🎨🤔creative thinking. ow.ly/1oZC50DBNT3

Check out our latest post to see the B2B marketing technologies sliding into Gartner's so called “Trough of Disillusionment” and our take on the catalysts that will help them make their way out. ow.ly/g40u50DmpNm #digitalmarketing #marketing #martech #b2bleadgeneration

This week we reviewed Gartner's 🎢 hype cycle and gave it a B2B spin to help B2B marketers decide which technologies are really ready for adoption. What other trends should be included and where would you place them? linkedin.com/pulse/hype-cyc…

Are your marketing tactics and tools working in sync? If you hesitate responding yes then you likely need to revisit the parable of the Blind Men and the Elephant. ow.ly/p0r450D2sXU #DigitalMarketing #cmos #marketing #martech #B2B #ABM

This week we’re taking a look at the largest B2B marketers in the U.S. by state to see what we can learn from their tech and tools. Map Infographic 🗺️ + Data Analysis 📊 + Top 10 List = 💥 ow.ly/tCoI50COrYa #b2b #digitalmarketing #abm #marketing #b2bmarketing #martech

Tune in for Part 2 about overcoming the top 10 barriers to adopting ABM as cited by @eMarketer. We discuss: data consistency, implementing technology and developing buy-in. ow.ly/FnUf50CI6Qt #DigitalMarketing #adtech #martech #B2B #ABM

@eMarketer reports that just 17% of B2B marketers are using ABM to full capacity. We reviewed 5 of the top 10 reasons why marketers say it’s too hard to adopt ABM...and how to overcome these challenges. ow.ly/qBzR50CBSsT #DigitalMarketing #adtech #martech #B2B #ABM

B2B Marketing and Disney have a lot more in common than you might think. There are only four steps to bring 🎥 🎬 blockbuster success to your B2B marketing strategy. linkedin.com/pulse/4-steps-… #DigitalMarketing #adtech #marketing #martech #B2B #ABM

Does your B2B digital marketing stack look like a Rube Goldberg cartoon? According to Ascend2 Research, 52% of B2B marketers surveyed listed “Integrating Disparate Systems” as the # 1 most challenging barrier to marketing technology success. #b2bmarketing ow.ly/M6ku50CoARW