OddersLab

A new chapter begins at Odders. From day one, our goal has been simple: build experiences people use and return to. That focus hasn’t changed. What is changing is the scale of our ambition. Our next phase pushes fitness beyond screens, powered by AR + AI. Fitness, rewritten.

In this article, we look at our own experience and the recent market signals from @fitbit, @ouraring, @OfficialHOTWORX, @Meta, @Garmin, @onepeloton, @Spotify, @UltrahumanHQ, @LesMills, @GoZwift and @gorouvy to understand where fitness is heading next.

Fitness is growing again. But the next phase will not be defined by more apps and content, but by more quality and workout customization. Read the full article here: linkedin.com/pulse/fitness-…

Ana Molina, CEO y cofundadora de @OddersLab , comparte cómo la compañía dio sus primeros pasos sin una gran inversión inicial, construyendo su primer producto desde una lógica muy presente en el ecosistema startup: no crecer más rápido ni más lento que el sector. Su experiencia pone en valor una idea especialmente relevante en entornos tecnológicos: crecer no siempre significa hacerlo más rápido, sino hacerlo con criterio, alineando el desarrollo de la empresa con la evolución real del sector y de la tecnología. 👉 Ya puedes ver el episodio completo en en canal de YouTube de CaixaBank Connect youtu.be/y-SsshQiRGQ 🚀 #Debut #CaixaBankDayOne

@tim_cook Thank you for putting spatial computing on the map. Your vision has helped shape an entire industry and inspired many of us building in this space. This isn’t a goodbye, just a transition, and we’re excited for what comes next!

I want to thank everyone for the outpouring of love and thank you for believing in me to lead the company that has always put you at the center of our work. This is not goodbye. It’s a hello to John and I can’t wait for you to get to know him like I do! 🙏

@CABK_Connect Muchas gracias por este espacio para compartir nuestra experiencia! Un placer poder reflexionar sobre cómo la validación temprana, la escucha activa del usuario y la capacidad de ejecución han sido clave en nuestro recorrido.

Ana Molina, CEO de @OddersLab , explica que el arranque de una startup exige foco, capacidad de adaptación y una comprensión precisa de lo que el mercado realmente necesita. A partir de su experiencia, reflexiona sobre cinco claves para un buen debut emprendedor: validar cuanto antes, escuchar al cliente, construir una propuesta diferencial, confiar en el equipo y avanzar con un equilibrio sólido entre visión estratégica y ejecución. 🚀 #Debut #CaixaBankDayOne

#FIBO2026 takeaway: fitness is going tech-driven—but still fragmented. AI, AR, and data are everywhere, yet not fully connected. The real opportunity? Turning this into seamless experiences. Full breakdown: odderslab.com/en/insights/fi…

Just a sneak peek from the day: our CINO, Juan J. Flores, trying EXOPEK and sharing ideas on how a tech-enhanced elastic band system and AR could rewrite the future of fitness. #FIBO  #AR #Fitness #Innovation #XR #VR #Wearables

Day 1 at #FIBO2026: intense, inspiring, and full of conversations on the future of fitness. Strong momentum in fitness innovation and we’re proud to showcase how AR enhances real-world training with @Meta #RayBan and @Vuzix Blade 2

We’d like to thank @PICOXR for this recognition and our partner @LesMills and community for being part of this journey

We’re are proud to announce that @PICOXR has awarded @LesMills XR Dance as the Most Popular Sports Game of the Year As technology, wellness, and entertainment continue to evolve, we remain committed to shaping the future of the industry.

Our focus has always been clear: create experiences people return to. That mindset has helped us turn uncertainty into opportunities to adapt and move forward. Today, we build immersive XR fitness at the intersection of tech, wellness, and entertainment.

¿Cómo se transforma el cierre de una startup en una nueva oportunidad de innovación? Ana Molina, CEO y cofundadora de @OddersLab , comparte cómo una etapa marcada por la incertidumbre, el aprendizaje y la capacidad de reinventarse fue el origen de un nuevo camino para la compañía. Una conversación sobre emprendimiento, resiliencia e innovación en la industria tecnológica. 👉 No te pierdas la entrevista completa en el canal de YouTube de CaixaBank Connect youtu.be/y-SsshQiRGQ #CaixaBankDayOne

We’re introducing our vision of the Gym of the Future, where AR, connected devices, and digital content come together to create smarter, more adaptive training experiences. Curious to see where this is heading? odderslab.com/en/insights/th…

Going to fitness-focused events vs XR specific is one important move on our path to bridge the tech gap in traditional fitness. Who’s going?🙋‍♂️

Next stop: @FIBO 2026, Cologne, Germany, 16–19 April Our founders will be at this year’s edition, if you’re a fitness brand exploring AI or immersive tech or anyone building the future of how people train, contact us and see how we’re driving innovation. odderslab.com/en/contact

What is changing is how these systems evolve. From VR experiences to intelligent platforms where #AI, #XR, and movement data converge, we’re shaping the foundation of next-gen training. Fitness, rewritten. #fitness #augmentedreality #IA

This next chapter reflects the vision of our CINO, Juan Jose Flores: an unchanged focus on building the technology that will define the future of fitness. We’ve been driven by a clear focus: creating the technology that powers the future of fitness. That hasn’t changed.

@RobbieArchitect @jmdagdelen Hi! Please write to us at support@odderslab.com with your username, and if possible, include your original purchase ticket and a short video showing the issue. This will help us investigate and get you back to playing BODYCOMBAT normally as quickly as possible.

@jmdagdelen I was wondering why this was happening. On some apps, for example Les Mills BodyCombat @OddersLab which I use daily, all my DLC is never there and have to re-purchase it all every time I opened it. It's been quite annoying. Others like Wooorld seemed fine. Thanks for the heads up

PSA for Meta Quest developers who use Meta's webhooks for transactions: there is some kind of bug preventing webhooks from reliably getting sent, meaning user transactions aren't making it to your servers. Test webhooks fire and are sent properly but real ones are getting lost. Users are reporting not getting items they purchased on their headsets, blaming us for that, and we are having to drop everything to make workarounds for it.

What if training didn’t compete with your time—but blended into it? We’re building fitness that adapts in real time while you stay connected to the content you love. Seamless, contextual, continuous. This is what’s next for AR fitness. #fitness #ARFitness #augmentedReality