OpenBrand

The May issue of The Durables Brief went out today, and this one is packed with useful reads on what’s happening across durable goods right now. To see the latest edition and get the next issue in your inbox, subscribe at: hubs.li/Q04htY2H0

How is brand share shifting in Outdoor Power Equipment? Visit hubs.li/Q04gDcsX0 to see the insights.

Where do lost appliance shoppers go? In Q4 2025, Maytag captured 7% of the category leader’s lost shoppers, a signal of how competitive dynamics are shifting across major appliances. Explore the dashboard: hubs.li/Q04gDkwT0

Q4 2025 MarketSignal dashboards are now live! These dashboards provide free access to OpenBrand's priorierty data as a quarterly market intelligence snapshot. Major Appliances → hubs.li/Q04gpsKk0 OPE → hubs.li/Q04gpnkj0 CE Computing → hubs.li/Q04gpsXs0

OpenBrand's April CPI update shows that durables prices rose MoM, marking 22 months of increases. At the same time, promotions ramped up as retailers worked to stay competitive. See what is impacting pricing in the April CPI: hubs.li/Q04fP-yT0 #Retail #Pricing #CPI

If you can’t answer these questions, you’re already losing share: • Why are shoppers leaving? • Who is taking them? • What would actually win them back? Leakage data shows exactly where your demand is going and what to fix next. See how: hubs.li/Q048V7m30

March 2026 Durables CPI: Even as price growth accelerated, promotional activity surged across major players. @Target increased discounting intensity late in the month, nearly doubling promotional levels compared to earlier in March. hubs.li/Q049QJ0B0 #retail #CPI

Do you know who is winning your lost shoppers? Most teams track price, promotion, and assortment. Few can see where lost demand actually goes or why. Leakage data shows which competitors are capturing your shoppers. Learn more: hubs.li/Q048TWGq0

.@DEWALTtough was the #1 saw brand of 2025. However, @RYOBItoolsusa owned the top-selling SKU. Even in categories with clear brand leaders, leadership shows up differently across share, channel, and product. See the full picture: hubs.li/Q048TLdp0 #powertools

We just released two new retail leakage reports... 👀 These reports show where shoppers go when they don’t choose a brand or retailer, which competitors are winning them, and whether the issue is consideration or conversion. Download both reports now: hubs.li/Q048TWSr0

In 2025, EGO led in total market share for Walk-Behind Mowers. However, Greenworks led online share, and captured nearly a third of EGO’s lost shoppers, in part through heavy promotion. Which brand and retailer won for overall market share? Find out: hubs.li/Q047xqkD0

Best Buy led Computing retail in 2025. While Best Buy captures share across online and in-store channels, one retailer is winning one-third of Best Buy's lost shoppers... See who wins Best Buy's lost shoppers and other rankings: hubs.li/Q047xsfR0 #consumerelectronics

@amazon See the rankings for more channel and retailer insights: openbrand.com/snapshots/2025…

.@Amazon was the #1 Floor Care retailer in 2025. In most Durables categories, traditional retailers still lead as the top overall retailer, even where Amazon leads for online share. Is your strategy built for where shoppers are or where they used to be? #floorcare #durables

.@thehomedepot led grills in 2025. Looking deeper, different strengths show up across the category. See all the insights in our 2025 Durables Market Rankings: hubs.li/Q047Kp_p0 #homeimprovement #grills

@LGUS ICYMI, here are the full rankings: openbrand.com/snapshots/2025…

@LGUS was the #1 Refrigerator brand of 2025. But here’s what stands out: Whirlpool led in promotional activity. GE increased pricing and stayed competitive. And yet LG still came out on top. Winning this category isn't about one lever. #appliances #homeappliances

ICYMI: OpenBrand's 2025 Durables Market Rankings are available. Most “market rankings” tell you who won. They don’t give you insight into what drove market leadership. Ours do both: hubs.li/Q047wf-R0 #Retail #DurableGoods #ConsumerDurables

Retail promotions move fast. Your pricing data should too. That’s where same-day pricing intelligence changes the game. hubs.li/Q046XJmx0

Following the release of Lowe's Companies, Inc. Q4 2025 earnings call, we dug into the data to understand how the retailer maintained its leadership in the appliance market despite a volatile retail environment. Take a look at the full breakdown: hubs.li/Q046nFvM0