Patrick Coffee retweetledi
Creators struggle to get big advertisers’ attention, even if they have millions of followers on.wsj.com/4cJiiQs
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Patrick Coffee
3.5K posts
Patrick Coffee
@PatrickCoffee
Wall Street Journal reporter. Very Brooklyn dad. Ambient music listener.
Brooklyn via South Carolina Katılım Ağustos 2011
1.8K Takip Edilen16.5K Takipçiler
Patrick Coffee retweetledi
Exclusive: Investors are confident that AI software will change marketing. A new Goldman Sachs-led funding round values one startup at $2.75 billion. on.wsj.com/4tRznik
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Patrick Coffee retweetledi
Among the 20K workers Citi is firing: “A.I. Champions and Accelerators” who perform their dayjob while trying to convince their coworkers to adopt AI
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On yesterday’s Netflix earnings call, CEO Greg Peters addressed my scoop on Nielsen’s now-delayed methodological change that would depress NFLX’s share of total TV viewership.
Peters: ok but that doesn’t change how people are really watching TV and it won’t affect our ad revenue
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Patrick Coffee retweetledi
Allbirds, the shoe brand, now says it's an AI compute company.
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Patrick Coffee retweetledi
Top NBCU exec says Nielsen overestimates streaming viewership. From @PatrickCoffee
wsj.com/cmo-today/nbcu… via @WSJ
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Patrick Coffee retweetledi
In an email shared with me, WSJ EIC Emma Tucker praised Fortune's use of AI in its journalism, saying "anyone who doesn't get what you are doing at Fortune, or thinks it is 'wrong', should get out of journalism fast!"
The Wall Street Journal@WSJ
Journalist Nick Lichtenberg produced more stories in six months than any of his colleagues at Fortune delivered in a year. His work involves what some view as the third rail of journalism: AI playing a leading role in writing stories. 🔗 on.wsj.com/4bXuf4A
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Adam Mosseri: you guys should probably focus on labeling the posts that AREN’T ai since we are totally unable to ID and tag all the junk filling everybody’s feeds
Brands and creators: on it, chief!
Consumers: ewww what is this slop
wsj.com/cmo-today/bran…
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@robleathern But it’s the least interesting part of the industry
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I can’t wait for the New York Times to learn about this new fangled online marketing thing called “affiliates”, who often adopt problematic tactics in their quest for money$
Sheel Mohnot@pitdesi
They made facebook accounts for 800+ fake doctors (I had Claude verify, none of them are actually doctors, especially not "Dr. Tuckr Carlzyn MD") to advertise on Facebook. This is extremely illegal, just takes FTC to notice it and it'll be hard for them to advertise on FB
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Patrick Coffee retweetledi
new @NewYorker column: I talked with the Iranians behind the viral AI LEGO videos that are turning the war into absurdist cartoons and winning American fans by making fun of Trump
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Patrick Coffee retweetledi
The FTC just settled with OkCupid and Match Group for secretly handing nearly 3 million users' dating profile photos and location data to Clarifai, a company that builds facial recognition software(!!!).
The penalty? A promise not to do it again.
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Patrick Coffee retweetledi
It’s okay for hard things to be hard. On the subject of AI and writing, I like the way George Saunders puts it:
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@weareyourfek Absolutely nowhere in NYC looks like the picture on the right
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Assclown, you live in SF
Bryan Cheong@bryancsk
Before McKinsey and co, versus after McKinsey and co. You can be a hater all you want, but McKinsey WORKS
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Patrick Coffee retweetledi
As more and more lawmakers consider how to regulate prediction markets, @AOC is thinking about advertising restrictions, drawing an explicit parallel to the fight against Big Tobacco.
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Patrick Coffee retweetledi
Nielsen just sent this note to clients saying it would delay the release of its new methodology again.
The February numbers showing a big drop for streaming under the new standard won’t be released at all.
Michael Mulvihill@mulvihill79
Well, the streamers whined and Nielsen caved. Under pressure following this WSJ story Nielsen has elected to punt on these improvements until Fall. Meanwhile the hard-earned credibility of the important Gauge report is shot until Nielsen moves to the new method as promised.
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@PatrickCoffee i had a thesis that maybe people are starting to miss the routine and experience of cable tv
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Scoop: unreleased Nielsen data will turn the “streaming defeats old school TV” narrative on its head.
Feb numbers will show the biggest swing away from streaming in the history of the firm’s monthly report.
It’s a dramatic change with a big asterisk.
wsj.com/cmo-today/dela…
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Patrick Coffee retweetledi
@chizhao Yeah the Super Bowl/olympics are the asterisk but the new numbers strongly indicate that Nielsen has historically over-indexed on streaming. The swing is way too big for SB alone.
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@PatrickCoffee Feb is tough bc Super Bowl tho right? It would be more telling if it became a consistent pattern outside of a live tentpole event that commands this kind of scale.
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