Peet Stander

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Peet Stander

Peet Stander

@PeetStander

Custom web applications for US & EU businesses. 15+ years engineering. South African rates, zero compromise on quality.

Pretoria, South Africa Katılım Şubat 2018
1.8K Takip Edilen211 Takipçiler
Alex Vacca
Alex Vacca@itsalexvacca·
We built 12 Claude Code skills that run our entire paid media ops across Google, Meta, and LinkedIn at ColdIQ (and we're giving the whole pack away). Our head of growth Ivan Falco runs $200K/month in ad spend from a terminal. It's how we doubled client load this year without losing quality. The skills do the work that used to fill our media buyers' calendars: spot creative fatigue, adjust bids, upload audiences, run bulk edits, flag broken campaigns, build reports. Each skill does a specific job: Google Ads: → keyword-analyzer: audits quality scores and finds keyword gaps → negative-keywords: reviews search terms and blocks wasted spend → performance-auditor: compares periods and flags what changed → search-terms: surfaces queries burning budget with zero conversions Meta Ads: → audience-builder: turns CRM lists into custom audiences → creative-fatigue-analyzer: spots declining CTR before the metrics flag it → fatigue-monitor: flags when your audience is saturated → spend-tracker: tracks budget pacing across every campaign LinkedIn Ads: → audience-builder: builds targeting audiences at scale → bid-optimizer: adjusts bids across campaigns in bulk → bulk-editor: mass edits campaigns, ads, and naming in seconds → creative-builder: generates ad creatives from brand specs You drop them into Claude Code, connect your ad accounts, and tell it what you need. It reads the skill, plugs into the platform, executes. 300+ hours of work went into building these. Comment ADS and we'll send all 12 over.
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Ahad Shams
Ahad Shams@spect3ral·
I built a Claude workflow that spits out 5 winning ads from one URL. No designer. No agency. No brief. Here's how it works: 1. It eats your product page URL in. Claude extracts benefits, audience, positioning, price. Creative brief auto-built. No forms. No calls. 2. It spawns 5 angles Problem-aware. Benefit-led. Social proof. Direct offer. Curiosity. One mindset each. 3. It writes full ads Headline. Primary text. Description. Meta-ready. Placement-ready. 5 ads. One input. 4. It scores before you spend Hook strength. Brand fit. Predicted stop rate. Weak angles die here. Budget saved. 5. It feeds HeyOz Visual direction. Copy. CTA. Format. Paste. Render. Done. The loop: URL → Claude reads → Angles → Writes → Scores → HeyOz renders → Meta tests 5 → Algorithm wins. What dies: - Strategist: $5K/mo - Copywriter: $2K/mo - Designer: $3K/mo Replaced: $10K/mo Cost: $65/mo Comment "Opus" and I'll share the guide. (Must be following)
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Jordan Ross
Jordan Ross@jordan_ross_8F·
Lead gen agencies & SMMAs can add 5-10 clients without making a single hire by rolling out hermes to their agency. The problem is most agency owners don't have time to figure out how to install it, where to start, or what to actually hand it first. So my team built an 83-page playbook that does it for you. Inside: — The 5 daily prompts that turn it into a second brain — Plain English setup for Mac, Linux, and Android — How to lock it down without torching client data — 8 copy-paste workflows across reporting, outreach, sales, and ops — The cron trick that drops token spend by 90% 10 new clients at 5k/mo= 50k/mo in new profit just from this one tool. Comment HERMES and I'll send it.
GREG ISENBERG@gregisenberg

how to set up hermes agent step by step. built-in memory, 40+ tools, works on your phone, and what to think of hermes vs openclaw: 1. hermes is a personal AI agent that runs in your terminal. think of it like open claw but with built-in memory, 40+ tools out of the box, and 90% cheaper token costs. you install it with one command. 2. the 3 problems with open claw that hermes solves: no memory (you keep repeating yourself), constant gateway restarts, and zero visibility into what you're spending on tokens. 3. hermes remembers everything. every completed task gets saved to memory. it searches through past logs to find solutions. over time it literally gets smarter at your specific workflows. 4. connect it to open router. you see exact costs per model per task. free models rotate weekly. one founder went from $130 every five days on open claw to $10 on hermes. same output. 5. it comes preloaded with skills. apple notes, imessage, find my, browser, web search, image generation, cron jobs. no hunting for plugins. 6. connect it to obsidian so it reads your entire vault. connect it to gstack for your dev environment. create custom skills for your specific workflows. 7. the biggest money saver: have it write code once for recurring tasks. then it runs without burning tokens every time. stop paying an LLM to do the same scrape or report daily. 8. run it on android via telegram. name your agents. talk to them like coworkers. in this episode imran shows you how to set this up. 9. you can run it bare metal, in docker, or serverless on modal. pick your risk level. i begged @imranye to come on @startupideaspod and walk through the full installation live. he made it impossibly clear. if you've heard of Hermes Agent and want the clearest explanation of how to get set up like a pro let me know what you want me to cover on the next ep this is the best personal agent setup video on the internet right now. watch

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Jordan Ross
Jordan Ross@jordan_ross_8F·
Building a second brain for your lead gen agency/SMMA has never been easier. But most agency owners don't have the time to learn Obsidian + claude code or validate it's even worth their time. So I put my team to work for you. 196 pages built to help you install, set up, and start using Obsidian to run your agency with claude code powering it behind the scenes. Inside you'll find: → The 5-folder vault structure that scales (plus the CLAUDE.md file that turns Claude into a collaborator who's been reading your notes for months) → 29 ready-to-paste plays for daily ops, content, sales calls, client delivery, and strategic thinking → The 30-day rollout plan Comment brain and I'll send it. Must be following for the auto DM to send.
Charly Wargnier@DataChaz

Obsidian users right now:

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Mike Futia
Mike Futia@mikefutia·
I just built a Claude Code SEO agent that replaces your $200/mo. Ahrefs subscription 🤯 One prompt → keyword gaps found, competitors analyzed, content written in your brand voice, rankings tracked weekly. All inside Claude Code. Perfect for DTC brands and agencies who know SEO matters but never have the bandwidth to actually do it consistently. If you're an agency running SEO for 5+ DTC clients and every Monday looks the same — open 5 Ahrefs tabs, export 5 CSVs, paste into 5 Google Docs, brief the writer, hope the content actually ranks, repeat next month... This agent runs the entire loop for you: → Connects to Google Search Console and pulls real ranking data per client → Finds the "gap zone" — keywords sitting at positions 5-20, one article away from page 1 → Uses Apify to scrape who's outranking each client and breaks down exactly why → Interviews the brand once about customers and positioning — then never asks again → Writes content in each client's voice — not generic AI slop that tanks after 90 days → Tracks rankings weekly per client and feeds what's working back into the next cycle → Optimizes product listings for AI shopping — so clients show up when someone asks ChatGPT for a recommendation No $200/month tools per client your team barely opens. No freelancers writing content that sounds like every other brand. No client check-ins where you have nothing new to report. What you get: → Keyword cards per client with a specific action recommendation for each gap zone opportunity → A competitive breakdown — who's beating each client and the exact fix → A weekly content plan generated from real GSC data, scoped per client → A brand voice profile per client Claude uses for every article it writes → Product listing optimization for AI shopping (ChatGPT, Gemini, Perplexity) Built 100% in Claude Code with Google Search Console. I put together a full playbook with the skill files, brand interview, and the exact weekly workflow. Want it for free? > Like this post > Comment "SEO" And I'll send it over (must be following so I can DM)
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Tibo
Tibo@tibo_maker·
this is the exact SEO checklist I've used for every single product I've launched 20+ products, $8m exit and now $1m+ mrr SEO was the backbone of all of it 💪 here's the sequence: month 1: it's about making Google trust your site month 2: it's about building topical authority month 3: it's when you look at what's ranking position 8-20 in GSC and turn those into your biggest wins most makers skip the foundation and 6 months later they wonder why nothing's moving I put the exact week-by-week breakdown into a free 90 day sprint sheet - every task, in order, linked to the right tool comment SEO and I'll send it over 👇
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Peet Stander
Peet Stander@PeetStander·
month 1 at PiB: shipped: social scheduler, email sequences, CRM, automated research, firebase cron clients: working on it posts: now live tweets that flopped: several building in public = showing the ugly parts month 2: let's go
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Peet Stander
Peet Stander@PeetStander·
SA business owners: what's your #1 digital challenge? a) website not converting b) no social media presence c) manual processes eating timed) not ranking on google reply below
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Peet Stander
Peet Stander@PeetStander·
15 years in software. what i know now: - best code is code you don't write - best feature solves a real pain - best client respects your time - best growth is exceptional work for existing clients - best marketing is shipping things that work
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Peet Stander
Peet Stander@PeetStander·
the real ai workflow isn't chatting with a chatbot it's prospect research at midnight, auto follow-ups, social posting while you sleep, and reports in your inbox before you wake i built that. this month.
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Mike Futia
Mike Futia@mikefutia·
RIP Arcads 🤯 I built a Claude skill that vibe-codes UGC ads on demand. One product + one prompt = the AI creator, the script, the scene-by-scene shot list, and finished video. All inside Claude. Perfect for DTC brands and agencies who can't afford to keep paying $500-$1,500 per UGC video and waiting 2 weeks for revisions. If you're briefing creators, mailing PR boxes, waiting on first cuts, then asking for re-shoots because the hook didn't land... This skill eliminates the entire loop: → Tell Claude the product, ad angle, and length → Skill writes the GPT Image 2.0 prompt to generate the AI creator from scratch → Skill writes every scene prompt, dialogue line, and delivery direction → Pipe it into Seedance 2.0 with character + product + voice locked → Speed up + caption in CapCut → Ship the ad in 20 minutes No more paying $11 per video on Arcads. What you get: → Perfect character consistency across every scene → Voice consistency that holds clip-to-clip (small CapCut hack inside the tutorial) → Real product fidelity using your actual product photo as a reference → Multi-scene day-in-life, testimonial, and action-shot formats out of the box Built 100% with a Claude skill + Seedance 2.0. I recorded a full step-by-step tutorial showing the exact workflow + the 3 finished AI UGC ads I made for Rhode, AG1, and Barebells. Want to see the full breakdown? > Like this post > Comment "UGC" And I'll send it over (must be following so I can DM)
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Peet Stander
Peet Stander@PeetStander·
hot take: cheap websites are the most expensive mistake in business you pay R5k now then R50k in lost leads then R100k rebuilding it properly then you still have no SEO, no automation, no conversion path the cheapest website is the one that pays for itself
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Ellaa
Ellaa@learnwithella·
I just built a Claude Code SEO agent that replaces your $200/mo. Ahrefs subscription 🤯 One prompt → keyword gaps found, competitors analyzed, content written in your brand voice, rankings tracked weekly. All inside Claude Code. Perfect for DTC brands and agencies who know SEO matters but never have the bandwidth to actually do it consistently. If your SEO workflow looks like this — log into Ahrefs once a month, export a CSV, skim it for 5 minutes, close the tab, tell yourself you'll write that blog post next week, never do... This agent runs the entire loop for you: → Connects to Google Search Console and pulls your real ranking data → Finds your "gap zone" — keywords sitting at positions 5-20, one article away from page 1 → Uses Apify to scrape who's outranking you and breaks down exactly why they're winning → Interviews you once about your brand, customers, and positioning — then never asks again → Writes content in your voice — not generic AI slop that tanks after 90 days → Tracks rankings weekly and feeds what's working back into the next cycle → Optimizes your product listings for AI shopping — so you show up when someone asks ChatGPT for a recommendation, not just Google No $200/month tools you open once and forget. No freelancers writing content that sounds like everyone else. No manually checking rankings and forgetting to act on it. What you get: - Keyword cards with a specific action recommendation for each gap zone opportunity - A competitive breakdown — who's beating you and the exact fix for each keyword - A weekly content plan generated from your real GSC data - A brand voice profile Claude uses for every article it writes - Product listing optimization for AI shopping (ChatGPT, Gemini, Perplexity) — the new SEO nobody's doing yet Built 100% in Claude Code with Google Search Console. I put together a full playbook with the skill files, brand interview, and the exact weekly workflow. Want it for free? > Like this post > Comment "SEO" And I'll send it over (must be following @learnwithella so I can DM)
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Peet Stander
Peet Stander@PeetStander·
to every SA founder reading this: your biggest competitive advantage isn't cheaper labour it's that you've been solving harder problems with fewer resources your entire career that builds a specific kind of engineer the kind that ships
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Peet Stander
Peet Stander@PeetStander·
we shipped our social scheduler and used it to post this 5 platforms. oauth 2.0 with auto-refresh. firebase cron every 5 min dogfooding is the best QA #buildinpublic
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Peet Stander
Peet Stander@PeetStander·
most businesses treat their website like a digital brochure they should treat it like a sales rep that never sleeps lead capture social proof SEO compounding automated content publishing frictionless conversion 5 things your site should do while you sleep most do 0
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AI, Ads & Apps 
AI, Ads & Apps @AIAdsApps·
Collected 37+ iOS app marketing Claude skills so you don't have to. Comment "Claude" and I will send it.
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Ole Lehmann
Ole Lehmann@itsolelehmann·
i'm running a live claude cowork workshop for non-technical people on april 22 by the end of the 2 hours, you'll have a fully set up marketing system on your computer that: > produces a full week of content in one sitting, dialed into your voice so it sounds like you on your sharpest day > turns any marketing framework or post into a repeatable skill that claude runs on command for you > builds sales pages in minutes so you stop paying designers and copywriters thousands > schedules tasks to run while you sleep so you wake up to finished drafts, fresh ideas, and updated reports every morning > writes launch emails, newsletters, and sequences using the same frameworks behind my 6-figure product launches all click by click, on your machine, while i do it on mine here's everything that you get: • the full 2-hour live workshop where you build everything in real time • 16 personal skills that i built over 100s of hours for my own business • the complete recording so you can rewatch anytime • a self-paced course version of all the material • access to Claude Marketing OS telegram group this system runs 90% of the marketing behind my 7-figure brand doing 15M+ impressions/month and it's all yours come april 22nd comment "Cowork" and i'll DM you the link
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Matthew Berman
Matthew Berman@TheMattBerman·
this cowork agent knows which ads will print money 😱 here's the system that knows what meta doesn't: step 1: pull the raw data → pulls @Meta ads, GA4 + your source of truth (ie @hubspot, @Calendly or a csv) → assumes broken UTMs, disconnected tools, no data eng step 2: map ads by angle → agent re-groups every ad by MESSAGE family (teardown, save-time, founder-led, etc.) → your best message is usually scattered across 3 campaigns + 2 audiences. meta can't see that. → now you can answer the only thing that matters: which angle is producing $ step 3: score buyers not clicks → not CTR. not CPL. not ROAS. → bookings. signups. revenue. whatever moves YOUR business. → 4 questions every day: what's real, what's fake, what's leaking, what's underfed step 4: the 4 outcome truths → REAL WINNER: strong clicks + strong buyers = scale → FAKE WINNER: strong clicks + garbage buyers = cut. no hesitation. → LEAK: good ad + broken page = rebuild page → UNDERFED: quiet crusher at 9% of budget = feed it step 5: find what's breaking → tells you exactly where it breaks: ad, page, or follow-through → last week it caught a founder-psychology ad landing on a generic SaaS page converting 34% below account average → not "something's off." but specific. actionable. step 6: 1 minute brief → 60 seconds brief. lands in cowork/telegram → every rec ships with a confidence tag. low data = no rec step 7: memory that compounds → week 1 finds the obvious fake winners → week 4 it pre-flags curiosity hooks before they become the next fake winner → every cycle is smarter than the last input: meta account + GA4 + one outcome source output: real winners. fake winners. leaks. what to do next. the old way: → triple whale: $300/mo → northbeam: $500/mo → hyros: $500/mo → data analyst: $8K/mo = $9,300/mo of "it depends" this: $0 I packaged the entire system as the Outcome Kit. 3 claude cowork agents + 12 skills: - data reader (meta + GA4 + outcomes. source truth only) - diagnostician (angle mapping + 4 outcome truths scoring) - brief writer (concrete moves + pattern memory) also works with @openclaw and hermes (@nousresearch). giving it away free. comment MONEY + like + follow (must follow so i can DM)
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